Avo: Analytics Tracking Plan Template

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1		Instructions
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4		Use this tracking plan as a framework to get you started (we included some sample data from one of our own tracking plans). Sit down with your product and engineering teams to intentionally align your events and properties to your overall KPIs. If you haven't already, refer to our guide for this tracking plan for a full explanation of what each column should include. To ensure smooth importing of this plan into Avo, do not fill fields highlighted in Avo green below. Enjoy!
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7	KPIs	Event Category	Event Name	Event Description	Event Variant Name	Property Bundle Name	Property Bundle Description	Event Property Bundle Name	Property Type	Property Name	Property Description	Property Value Type	Is Property Required?	Is Property Array?	Property Enumeration options	Property Regex	Property Regex Sample String	Pinned Value	Event Tags	Sources	Owner	Stakeholder Domains	Event Name Mapping: Conversion Tracker	Property Name Mapping: Conversion Tracker

8						Tournament	Properties describing a specific tournament
9									Event property	Tournament Name	The name of the tournament	string	TRUE	FALSE
10									Event property	Tournament ID	The ID of the tournament related to this event	integer	TRUE	FALSE		^\d{16}$	1234567890123456
11		Authentication
12			Signup Started	Event sent when a user clicks the signup button and that way starts the signup process.																iOS, Android, Web	Platform Team
13									Event property	Authentication Method	The method the user is using to authenticate	string	TRUE	FALSE	Email, Google, Facebook
14			Signup Completed	Event sent when a user clicks the submit button and ends the signup process.																iOS, Android, Web	Platform Team	Paid Acquisition Team	conversion
15									Event property	Authentication Method	The method the user is using to authenticate	string	TRUE	FALSE	Email, Google, Facebook									conversion_type
16			Login Completed	Event sent when a user's account information is successfully authenticated.																iOS, Android, Web	Platform Team
17									Event property	Authentication Method	The method the user is using to authenticate	string	TRUE	FALSE	Email, Google, Facebook
18			Login Started	Event sent a when a user clicks the log in button and begins the login process.																iOS, Android, Web	Platform Team
19									Event property	Authentication Method	The method the user is using to authenticate	string	TRUE	FALSE	Email, Google, Facebook
20		Gameplay
21			Game Started	Event sent when a user has successfully started a new game																iOS, Android, Web	Platform Team
22									Event property	Game Mode	The mode of the game related to this event	string	TRUE	FALSE	PVE, PVP
23			Game Started		Player Versus Player
24									Event property	Game Mode	The mode of the game related to this event	string	TRUE	FALSE				PVP
25									Event property	Opponent Rank	Level status of opponent	string	TRUE	FALSE	Gold, Silver, Bronze
26			Game Started		Player Versus Environment
27									Event property	Game Mode	The mode of the game related to this event	string	TRUE	FALSE				PVE
28									Event property	Bot Difficulty	The bot difficulty user picked when starting game	string	TRUE	FALSE	High, Medium, Low
29			Game Completed	Event sent when a user has successfully completed a game																iOS, Android, Web	Platform Team
30									Event property	Game Mode	The mode of the game related to this event	string	TRUE	FALSE	PVE, PVP
31									Event property	Game Count	The number of games the player has completed when this event is sent. Including the game that was just completed on Game Completed	integer	TRUE	FALSE
32			Game Completed		Player Versus Player
33									Event property	Game Count	The number of games the player has completed when this event is sent. Including the game that was just completed on Game Completed	integer	TRUE	FALSE
34									Event property	Game Mode	The mode of the game related to this event	string	TRUE	FALSE				PVP
35									Event property	Opponent Rank	Level status of opponent	string	TRUE	FALSE	Gold, Silver, Bronze
36			Game Completed		Player Versus Environment
37									Event property	Game Count	The number of games the player has completed when this event is sent. Including the game that was just completed on Game Completed	integer	TRUE	FALSE
38									Event property	Game Mode	The mode of the game related to this event	string	TRUE	FALSE				PVE
39		Tournaments							Event property	Bot Difficulty	The bot difficulty user picked when starting game	string	TRUE	FALSE	High, Medium, Low
40			Tournament Started	Event sent when a player enters a tournament successfully (witout any errors or timeouts)																Backend	Backend Team
41								Tournament
42			Tournament Completed	Event sent when a user has completed a tournament																Backend	Backend Team
43								Tournament
44		Navigation
45			App Opened	Event sent as soon as the app has been opened, before everything has been loaded																iOS, Android, Web	Platform Team
46									Event property	Referral	If the user was referred, this is the referral parameter provided. For example; facebook, google, slack etc.	string	FALSE	FALSE
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