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DMAP ACADEMY SATURDAY MASTERCLASS CDM DIGITAL MARKETING FUNDAMENTALS
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QUESTIONS: ANSWERS:
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IMMAP ACADEMY SATURDAY MASTERCLASS
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1. Masterclasses & Certification FEEThe DMAP Academy is offering five (5) FREE Saturday masterclasses. but if a student opts to obtain certification after completing the first (5) masterclasses, an exam needs to be completed with a minimal fee of PHP 300 per student will be charged. -- Please note that the certification is optional and not required to attend
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2. Masterclass Days/HoursFive (5) webinars at Two (2) hours Sessions from 9:30 AM to 11:30 AM via Zoom Webinar. Additionally, These sessions will be held on September 14, 21,28, October 5 and 14
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3. Mentors per subject1 subject matter expert per topic (total of 5 SME for the whole Masterclasses) -- DMAP ACADEMY SATURDAY MASTERCLASS
CDM: DIGITAL MARKETING FUNDAMENTALS

- Day 1: Role of Digital
- Day 2: Consumer Insight
- Day 3: Content Strategy
- Day 4: Platform Strategy
- Day 5: Measurement & Optimization
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4. Cap per schoolThere's no limit on the number of students/teachers/school admins you may send to the IMMAP Academy Saturday Masterclasses. If your school can send more attendees to participate in our IMMAP Academy programs, it would be great.
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5. Audience/ AttendeesDMAP ACADEMY SATURDAY MASTERCLASSES
- Students
Marketing, Comms and Advertising & Digital Marketing, Business Entrepreneurship
- Young Professionals
- Teachers & School Administrators
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6. How to Register?Register at this link below 👇👇 https://us02web.zoom.us/webinar/register/6716880386669/WN_Fl1T5A-tSka7UoYlg89qUA
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1. Are you going to share the recording of this session?The recording of this session will be accessible to participants who will (1) accomplish the 5 masterclass sessions and (2) take the certification exam. Please wait for the announcement from IMMAP Academy on the requirements and guidelines on Day 5 of the masterclass.
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2. Upon completion of the masterclass, can I add CDM to my title?You may not use CDM in your title but you may publish your certificate when you pass the exam. You need to accomplish the 5 masterclass sessions and take the certification exam. Please wait for the announcement from IMMAP Academy on the requirements and guidelines on Day 5 of the masterclass.
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3. Can I retake the exam if I’m not satisfied with my score?You may only take the certification exam once when you pass. However, if you fail the first time you will be given a 2nd try to pass the exam.
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4. If we don't pass the exam, can we take it again? If yes, are we going to pay the certification exam fee again?If you fail the first time, you will be given a 2nd try to pass the exam. You don’t need to pay again to retake the exam.
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5. Are you going to share a copy of the presentation deck?Yes we will provide a copy of the presentation deck at the end of the Masterclass series. Please wait for the announcement on guidelines at Day 5 of the masterclass.
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6. Can I access the recording if I miss a session in the series?If you missed a session, you may still access the recording when you take the certification exam. Please wait for the announcement from IMMAP Academy on the requirements and guidelines on Day 5 of the masterclass.
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7. When can I take the certification exam?You may take the certification exam from September 16 to September 23. Please wait for the announcement from IMMAP Academy on the requirements and guidelines on Day 5 of the masterclass.
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8. How do we make sure we have confirmed attendance for all 5 sessions?Zoom records attendance of all accounts registered to the event. As long as you join the session using the registered email address, rest assured your attendance is recorded.
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9. Can employees also take the exam?The IMMAP Academy Saturday Masterclass is designed for university students and graduating students. Employees may take the exam but the certification has more weight for students.
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10. Is the internship fair available for students who still don't have internships but just want to have ideas about various companies ?Yes. As long as you are registered to the IMMAP Academy Saturday Masterclass, you may join the Virtual Internship Fair to learn about the various career opportunities from different brands and organizations. You may opt to apply or not apply for internship opportunities presented in the event.
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11. Are we required to pay Php 500 before taking the exam?Yes, you need to pay for the Php 500 certification exam fee before you can access the recording of the masterclass sessions to review and take the exam proper.
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12. My email does not log into my Zoom account. I’m using another email. How do I ensure that my attendance is recorded?Please email secretariat@immap.com.ph and send the 2 email addresses that you used to join the masterclass sessions. So we can recognize that they’re from the same person.
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13. Is the internship free or paid, same as your certificate?The Virtual Internship Fair is a free event. All the students registered to the Saturday Masterclass can join the fair.
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14. How can I join the internship fair?You will be automatically registered to the Virtual Internship Fair when you are registered to the Saturday Masterclass. You shall receive an email with confirmation of your registration to the virtual internship fair by the end of the masterclass series, with details of the event.
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15. Can I still receive a certificate even though I missed 1 masterclass session?
You need to complete the 5 Saturday Masterclass sessions in order for you to be eligible for the IMMAP Academy Proof of Attendance. BUT you can still earn a Certificate of Completion by taking the certification exam. If you missed a session, you may still access the recording when you take the certification exam. Please wait for the announcement from IMMAP Academy on the requirements and guidelines on Day 5 of the masterclass.
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16. Can I still take the certification exam even though I missed 1 masterclass session?If you missed a session, you may still take the certification exam. Once paid and registered, you will be granted access to the CDM learning portal to review the sessions and prepare for your exam. The payment guidelines will be announced at Day 5 of the Masterclass. So stay tuned!
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17. When is the examination?You may pay for your Certification Exam Fee and Get P500 worth of GC from GrabFood, McDonald’s or Coca-cola Philippines. Payments will be accepted at the end of the Masterclass Series, from September 9 to 15. The Certification Exam will then be launched on September 16. Once paid and registered, you will be granted access to the CDM learning portal to review the sessions and prepare for your exam. The payment guidelines will be announced at Day 5 of the Masterclass. So stay tuned!
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18. Will the recordings be available before the exams or after?You may pay for your Certification Exam Fee and Get P500 worth of GC from GrabFood, McDonald’s or Coca-cola Philippines. Payments will be accepted at the end of the Masterclass Series, from September 9 to 15. The Certification Exam will then be launched on September 16. Once paid and registered, you will be granted access to the CDM learning portal to review the sessions and prepare for your exam. The payment guidelines will be announced at Day 5 of the Masterclass. So stay tuned!
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19. I don't have enough money to pay for the certificate? Can I still receive a certificate after this masterclass?You will be eligible to receive IMMAP Academy’s Proof of Attendance when you complete the 5 Saturday Masterclass sessions. You may opt not to take the certification exam.
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20.Are we getting a free certificate after all the masterclasses?You will be eligible to receive IMMAP Academy’s Proof of Attendance when you complete the 5 Saturday Masterclass sessions.
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IMMAP ACADEMY COMPETITION / MENTORING
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1. What is IMMAP Academy CompetitionThis competition is the culminating activity of our IMMAP Academy learning program. This competition will bring together what our students have learned from our masterclasses and IMMAP Academy modules and Saturday masterclasses.

They will be tasked to create a holistic campaign for a prestigious brand in the country using the knowledge and strategies they’ve gained.
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2. How does in works? We will have two briefs that our students need to solve holistically. Each brief will have 5 teams minimum competing on it
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3. Participants / AttendeesIMMAP ACADEMY MENTORSHIP & COMPETITION
- Student Teams
- Each team will be composed of 5 students, a maximum including the team leader working with 1 Brand brief. We will ensure that each brief will be addressed by a diverse set of students representing the different regions of the PH. - Each team should come from same school (note: you will be awarded by recognizing your school name)
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4. Besides the certification with charge, are you granting a certificate of attendance that is free-of-charge for all the attendees?we're currently only offering the certification after students finish the exam with very minmal certification fee
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5. is this open to all students who finished the (5) five masterclasses or is this exclusive to those who opted for certification? Is the competition only open to students who get certified from the IMMAP Academy x CDM, or is it also open to individuals who did not join the IMMAP Academy Saturday Masterclass?This is open to all students who have completely finished all five (5) days of masterclasses and is not limited to the students who got certified. But slots for qualified teams are fist come first served basis.
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6. Until when students decide to join and register to the competitionWe are accepting student teams until September 09, Last Saturday masterclaases
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7. School cap to enter the competitionThere's no cap on entering teams into the IMMAP Academy Competition as long us you will have time to commit
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8. How to join the IMMAP Academy Competition?We may register your student teams using the provided link 👇👇 https://forms.gle/q94FpdZQNn7BTRQk9
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DIGIMAX YOUTHCON 2023
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1. What is YouthCon? The Youth Conference (YouthCon) is a one-day event dedicated to the further education and immersion of the youth into digital ideas and concepts.

The conference delves into three important elements of digital: strategy, creation, and implementation.
It features keynotes and panel discussions from the top experts, showcasing riveting case studies, industry trends and best practices.

YouthCon aims to foster and equip the next generation of young digital practitioners in the country.
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2. What to expect?Keynotes, Workshops, Panel Discussion and Activities
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3. When is the DigiMax YouthCon 2023?October 21, 2023 (Saturday) | 1:00 pm to 6:00 pm
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4. Where / VenueEnderun Tent, BGC
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5. Virtual or Face-to-Face Event?This is a Face-to-Face Event
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6. How to register? registration via YouthCon website (stay tuned for the announcement)
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7.How much is the Fee? this is a FREE event for students
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8. When is the IMMAP Academy Awarding Ceremony for IMMAP Academy Competition WinnersThe Awarding ceremony of IMMAP Academy competition winner is during the DigiMax Youth Conference on October 21, 2023, Saturday | 6pm to 8pm
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Should you have any other questions or concerns, please do not hesitate to contact us at secretariat@immap.com.ph
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CONNECT WITH US!
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 ... ... @immapPH
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