Internet Marketing Plan
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Create professional Gantt charts in GanttPRO in a few clicks
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Internet Marketing Plan6/18/2020
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WBS Number
Task name / Title
Assigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary6/19/20206/26/20200480000
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1.1Objectives of plan6/19/20206/24/202003200OpenMedium00
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1.2Challenges of organization6/22/20206/25/202003200OpenMedium00
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1.3Expectations if marketing plan was successful6/23/20206/26/202003200OpenMedium00
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1.4Alignment6/24/20206/26/202002400OpenMedium00
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1.5Mission6/26/20206/26/20200800OpenMedium00
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2Target markets6/30/20207/2/20200240000
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2.1Demographics6/30/20206/30/20200800OpenMedium00
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2.2Lifestyle7/1/20207/1/20200800OpenMedium00
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2.3Actions7/2/20207/2/20200800OpenMedium00
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3Organization’s strategies and plans for month7/2/20207/16/20200880000
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3.1New products, markets7/6/20207/8/202002400OpenMedium00
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3.2Promotions7/6/20207/8/202002400OpenMedium00
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3.3Expansion7/6/20207/8/202002400OpenMedium00
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3.4Assessment7/2/20207/6/202002400OpenMedium00
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3.5Current marketing efforts7/3/20207/7/202002400OpenMedium00
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3.6Search Engine positioning (for keywords )7/6/20207/8/202002400OpenMedium00
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3.7Analytics7/6/20207/9/202003200OpenMedium00
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3.8Facebook Insights/ likes7/6/20207/10/202004000OpenMedium00
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3.9Twitter activity7/7/20207/10/202003200OpenMedium00
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3.10SWOT situational analysis7/8/20207/10/202002400OpenMedium00
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3.11Competitor analysis and environment7/9/20207/13/202002400OpenMedium00
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3.12Consumer analysis (different behaviors of target markets )7/10/20207/14/202002400OpenMedium00
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3.13Market research/Consumer insights7/13/20207/15/202002400OpenMedium00
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3.14Focus group7/13/20207/16/202003200OpenMedium00
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4Service blueprint6/19/20206/25/20200400000
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4.1Service gap analysis6/19/20206/24/202003200OpenMedium00
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4.2Summarize challenges6/22/20206/25/202003200OpenMedium00
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5Brand Blueprint6/24/20207/6/20200720000
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5.1Brand Personality– How to get your brand unstuck?6/24/20206/26/202002400OpenMedium00
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5.2Current image, mindset, behavior6/26/20206/26/20200800OpenMedium00
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5.3Desired behavior6/29/20206/29/20200800OpenMedium00
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5.4Challenges to overcome6/30/20206/30/20200800OpenMedium00
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5.5Brand Properties7/1/20207/1/20200800OpenMedium00
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5.6Product/service features7/2/20207/2/20200800OpenMedium00
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5.7Logo7/3/20207/3/20200800OpenMedium00
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5.8Tagline7/6/20207/6/20200800OpenMedium00
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6Integrated Media Sample7/2/20208/12/202002400000
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6.1YouTube -Video7/2/20207/6/202002400OpenMedium00
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6.2Facebook7/3/20207/7/202002400OpenMedium00
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6.3Twitter7/6/20207/8/202002400OpenMedium00
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6.4Email7/6/20207/9/202003200OpenMedium00
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6.5Blog7/6/20207/10/202004000OpenMedium00
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6.6Apps7/7/20207/10/202003200OpenMedium00
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6.7Social bookmarks7/8/20207/10/202002400OpenMedium00
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6.8Pinterest7/9/20207/13/202002400OpenMedium00
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6.9Instagram7/10/20207/14/202002400OpenMedium00
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6.10Infographic7/13/20207/16/202003200OpenMedium00
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6.11Guest posting7/13/20208/12/2020018400OpenMedium00
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6.12Newspaper7/6/20207/8/202002400OpenMedium00
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6.13Past participants/buyers7/10/20207/14/202002400OpenMedium00
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6.14Partner organizations7/13/20207/15/202002400OpenMedium00
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7Implementation (What resources)6/23/20207/16/202001440000
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7.1staff7/13/20207/16/202003200OpenMedium00
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7.2management6/23/20207/6/202008000OpenMedium00
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7.3staff availability6/24/20207/7/202008000OpenMedium00
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7.4expertise to implement the plan6/25/20207/8/202008000OpenMedium00
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7.5outsource elements of plan (use outside vendors)6/26/20207/9/202008000OpenMedium00
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7.6time6/29/20207/10/202008000OpenMedium00
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7.7resources (financial)6/29/20207/10/202008000OpenMedium00
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8Monitoring Evaluation6/29/20207/7/20200560000
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8.1Monitoring metrics6/29/20207/2/202003200OpenMedium00
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8.2Website - Google Analytics6/30/20207/3/202003200OpenMedium00
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8.3Social media insights7/1/20207/3/202002400OpenMedium00
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8.4Digital footprint changes7/2/20207/3/202001600OpenMedium00
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8.5Company Alerts7/3/20207/6/202001600OpenMedium00
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8.6Evaluation7/6/20207/7/202001600OpenMedium00
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9MEASURE monthly results6/23/20207/2/20200640000
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9.1Determine Return on Investment (ROI) or Social ROI (SROI)6/23/20206/26/202003200OpenMedium00
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9.2Sustainability6/24/20206/26/202002400OpenMedium00
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9.3Plan for ongoing feedback from target markets6/25/20206/29/202002400OpenMedium00
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9.4Innovate digital media and distribution channels6/26/20206/30/202002400OpenMedium00
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9.5Adjust strategy to maximize efforts6/29/20207/1/202002400OpenMedium00
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9.6Integrate Social Enterprise (digital tools throughout departments of organization to facilitate upward and downward communications)6/29/20207/2/202003200OpenMedium00
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10Analysis and strategy6/22/20207/3/20200800000
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10.1Company defined6/22/20206/26/202004000OpenMedium00
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10.2Your mission6/23/20206/26/202003200OpenMedium00
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10.3Your vision6/24/20206/29/202003200OpenMedium00
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10.4Target audience6/25/20206/30/202003200OpenMedium00
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10.5Your message6/26/20207/1/202003200OpenMedium00
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10.6Strengths defined6/29/20207/2/202003200OpenMedium00
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10.7Weaknesses defined6/29/20207/3/202004000OpenMedium00
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11Social media marketing (budget)6/23/20206/23/2020080000
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11.1Human resources - cost6/23/20206/23/20200800OpenMedium00
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11.2Advertising6/23/20206/23/20200800OpenMedium00
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11.3Promotions6/23/20206/23/20200800OpenMedium00
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11.4Agency fees / retainer6/23/20206/23/20200800OpenMedium00
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11.5Hardware6/23/20206/23/20200800OpenMedium00
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11.6Content creation6/23/20206/23/20200800OpenMedium00
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11.7Content management6/23/20206/23/20200800OpenMedium00
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11.8Licensed content6/23/20206/23/20200800OpenMedium00
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11.9Software licenses6/23/20206/23/20200800OpenMedium00
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11.10Graphic design6/23/20206/23/20200800OpenMedium00
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11.11Video production6/23/20206/23/20200800OpenMedium00
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12Competitive analysis6/29/20206/30/20200160000
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