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1 | [Project Name] Communication Approach [Date] | |||||
2 | Problem Statement: | |||||
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4 | Business Goal (Problem Solving Statement) | Communication Objectives (Direction) | Communication Strategies (How) | Possible Deliverables and/or Tactics (What) | ||
5 | The Business Goal may already exist in a project proposal or charge document. If not, borrow from existing resources (e.g. work plans, project charters, etc.), or draft based on information from your intake form and audience analysis. | Make these actionable and measurable. Try to be as specific as possible. Consider how you want to evaluate your plan (e.g. # of communications delivered vs. impact of communications delivered). | Describe how you will achieve your communication objectives. These broader statements often describe how you will use best practices to reach your objectives. | What are the tangible pieces you will have when you complete this project? Some examples include reports, surveys, websites, demonstrations, articles, etc. Use this list of tactics to draft a detailed communications plan for each deliverable (which will include all the tasks deadlines, roles, and responsibilities necessary to create the deliverable). | ||
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