Nigmati Branding.xlsx

	A	B	C	D	E
1		Without positioning	With positioning	Conversions	Growth Hypothesis
2	Registration price, $	1000	250		Audience, time for testing, test new offers, new RK goals — on small test volumes. Reels + shorts in YouTube, build a content machine
3	Registrations	1000	1000
4	Reach to the selling part	300	300	30%	Funnel — from 3 videos: 1. Greeting, 3 videos — retention structure 2. About the product 3. Selling part
5	Submitted a request	90	90	30%	3rd video — offer
6	Paid	30,00	30,00	40%	Diagnostics, sales
7	Product price, $	350 000	350 000		Product Funnel
8	Sales Amount	10 500 000	10 500 000
9	Traffic budget	1 000 000	250 000
10	ROMI	950,00%	4100,00%
11	Gross profit	9 500 000	10 250 000
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