BCDEFGHIKLMNOP
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FirstnameLastnameCurrent AffiliationCurrent TitleAreas of Expertise (Substantive) Areas of Expertise (Methodology) Website E-mail
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NadiaAbou NaboutWU ViennaFull ProfessorDigital Marketing, Online AdvertisingField Experiments, Quasi Experimentshttps://www.wu.ac.at/imsm/jobs/team/abounaboutnadia.abounabout@wu.ac.at
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Tugra NazliAkarsuUniversity of Southampton
Assistant Professor in Marketing
digital marketing, sensory branding, consumer behaviour in emerging markets
structural modelling, empirical models, bibliometric analysis,
https://www.southampton.ac.uk/business-school/about/staff/tna1e19.page
t.n.akarsu@soton.ac.uk
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MariaAlbrecht
University of Texas at Dallas
Marketing Lecturer
Strategic Models, Branding Architecture, Multicultural Advertising, Digital Marketing
Qualitative, Quantitative, Interpretive Sociology
https://utdallas.edu/directory/mariaalbrecht@alonos.com
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MinaAmeriUniversity of PittsburghAssistant ProfessorSocial Networks, Social Influence, Digital MarketingEmpirical Modelingwww.minaameri.commina.ameri@pitt.edu
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MichelleAndrewsEmory UniversityAssistant ProfessorDigital marketing; Mobile/location marketingEmpirial models; Field experiments
https://goizueta.emory.edu/faculty/profiles/michelle-andrews
m.andrews@emory.edu
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EvaAscarzaHarvard Business SchoolAssociate ProfessorCustomer Retention, Customer Analytics, CRMField experiments, Econometrics, Probabilistic machine learning, Statisticshttp://www.evaascarza.com/eascarza@hbs.edu
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ShrabasteeBanerjeeBoston UniversityPhD CandidateE-commerce, online markets, reputation systems
Causal inference, field experiments, machine learning applications
sites.google.com/view/shrabasteeshrabastee.b@gmail.com
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YingBaoGies College of Business, University of Illinois at Urbana-ChampaignAssistant Professor of MarketingBehavioral Economics, Contract Design, New Product Development, Health, Food Consumption, TechnologyAnalytical Models, Empiricalhttps://ying-bao.weebly.com/ybao@illinois.edu
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MeheliBasuSyracuse University Assistant Professor
Digital Marketing, video analytics, brand communities, nutrition and healthcare
Econometric Models, Machine Learning, Experiment
mbasu@syr.edu
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ReihaneBoghratiArizona State UniversityAssistant ProfessorConversation and UGC, Bias, Cultural Success, NLP, Machine Learninghttps://boghrati.github.io/r.boghrati@gmail.com
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LinBoldtUniversity of Central FloridaAssistant ProfessorDigital Marketing, Promotions, Group Decision Making
Bayesian Statistics, Causal Inferences, Field Experiment
https://business.ucf.edu/person/lin-boldt/lin.boldt@ucf.edu
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KristinaBreckoUniversity of RochesterAssistant Professor
Pricing, Product Design, Marketing and Public Policy, Marketing and Sustainability
Structural Modeling, Causal Inference, Field Experiments
https://kristinabrecko.github.io/
kristina.brecko@simon.rochester.edu
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XinyuCaoNYUAssistant ProfessorMarket Research Methodology, Online Platforms, Emerging MarketsApplied Game Theory, Field Experiments, Empirical Modelinghttps://sites.google.com/a/stern.nyu.edu/xinyucaoxcao@stern.nyu.edu
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InyoungChaeEmory UniversityAssistant ProfessorDigital marketing, Media marketingBayesian Analysishttps://goizueta.emory.edu/faculty/profiles/inyoung-chaeinyoung.chae@emory.edu
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IshitaChakrabortyYale School of ManagementPhD CandidateWord of Mouth, Digital Marketing, Fairness and InclusionNLP, Machine Learninghttp://www.ishitachakra.com/ishita.chakraborty@yale.edu
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AninditaChakravartyUniversity of GeorgiaAssociate ProfessorMarketing Strategy
Panel data Regression, Time Series, Causality, Bayesian
achakra@uga.edu
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DeepaChandrasekaran
University of Texas at San Antonio
Associate Professor of Marketing
Innovation, Marketing Strategy, CrowdsourcingEconometric models
https://business.utsa.edu/faculty/deepa-chandrasekaran/
deepa.chandrasekaran@utsa.edu
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AllisonChaneyDuke/FuquaAssistant ProfessorRecommendation SystemsMachine Learningajbc.ioajb.chaney@duke.edu
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YijunChenWashington University in St. LouisPhD CandidatePeer effect, network, matchingStructural Model, Econometricsyijunchen.comyijun.chen@wustl.edu
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HanaChoiUniversity of RochesterAssistant Professor
Digital Economy, Display Advertising, Consumer Search, Startup Business
Causal Inference, Field Experiments, Structural Modeling
https://hanachoi.github.io/hana.choi@rochester.edu
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YitingDengUniversity College LondonAssistant ProfessorDigital Marketing, Media Consumption, Advertising, Two-sided Markets Causal Inference, Structural Models, Field Experimentshttps://sites.google.com/site/yitingdeng/yiting.deng@ucl.ac.uk
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XiaojingDongSanta Clara University
Associate Professor of Marketing and Business Analytics
Customer decision making, retail, digital, high tech, social influence, pharmaceutical
Bayesian modeling, learning, econometrics,
https://xjdong.github.io/xdong1@scu.edu
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TatianaDyachenko
University of Georgia, Terry College of Business
Assistant ProfessorConsumer choices, models of consumer behavior
Conjoint analysis, Bayesian analysis, measurements
tatiana.dyachenko@uga.edu
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SihamEl Kihal
Frankfurt School of Finance & Management
Assistant ProfessorRetailing, Consumer Decision Making, Digital Marketing
Empirical Modeling, Field Experiments, Machine Learning
https://www.frankfurt-school.de/en/home/research/staff/Siham-El-Kihal
s.elkihal@fs.de
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TulinErdemNYULeonard N. Stern Professor of Business Choice and Decison-Making, Branding, Marketing MixEmpiricl Modeling https://www.stern.nyu.edu/faculty/bio/tulin-erdemterdem@stern.nyu.edu
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LiminFangUBC Sauder School of BusinessAssistant Professor of StrategyReputation, retail entryDemand estimation, dynamic entry gameshttps://sites.google.com/site/fangliminecon/homelimin.fang@sauder.ubc.ca
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EleaFeitDrexelAssociate ProfessorAdvertising, A/B testing, product development, catalog/email Bayesian methods, marketing experiments, data fusion, choice modeling, experimental designeleafeit.comeleafeit@gmail.com
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AlinaFerecatuRotterdam School of Management, Erasmus UniversityAssistant Professor of MarketingBehavioural Decision Making, Reinforcement LearningBayesian Analysis, Multi-armed Bandits, Experimentshttps://www.rsm.nl/people/alina-ferecatu/ferecatu@rsm.nl
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JessicaFongUniversity of MichiganAssistant Professor of MarketingMarket design, digital platforms, digital marketing, behavioral economicsStructural modeling, field experiments, causal inferencewww.jessica-fong.comjyfong@umich.edu
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BethFossenIndiana University
Assistant Professor of Marketing
Advertising, political marketing, social media, online consumer behavior
Empirical models, reduced form analyses, quasi experimental design, bayesian analysis, panel data analysis, event study
http://bethfossen.com/bfossen@indiana.edu
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Natasha ZhangFoutzUniversity of VirginiaAssociate Professor
entertainment, digital media, mobile location, prosocial behavior
machine learning, location analytics, statistics, econometrics
https://www.commerce.virginia.edu/faculty/ynf8a
nfoutz@virginia.edu
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RosannaGarciaUniversity of Denver
Walter Koch Endowed Chair of Entrepreneurship, Professor of Marketing
Innovation, new products, diffusion, entrepreneurship
agent-based modeling, simulation, empirical modelingcal
https://daniels.du.edu/directory/rosanna-garcia/
rosanna.garcia@du.edu
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ElsGijsbrechtsTilburg University
Prof. Dr. (Full professor)
Retailing, Sales Promotion effects, Marketing Mix response, Consumer shopping behavior
Market Response Models, Individual level models, Treatment effects
https://www.tilburguniversity.edu/staff/e-gijsbrechts
e.gijsbrechts@uvt.nl
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KathrinGruberDepartment of Econometrics, Erasmus University RotterdamAssistant ProfessorLarge Scale Panel Data, Categorical Data Analysis, Computational MethodsMachine Learning Algorithms, Bayesian & Approximate Methodshttps://kagruber2412.github.io/personal_site/index.htmlgruber@ese.eur.nl
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XianGuIndiana UniversityAssistant ProfessorMobile Marketing, Freemium, Digital Marketing, Multichannel MarketingCausal Inference, Field Experiment, Econometricskelley.iu.edu/faculty-research/faculty-directory/profile.cshtml?id=xianguxiangu@iu.edu
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TongGuoDuke FuquaAssistant Professorhealthcare, information disclosure/transparency, public policy, CRM, airlineCausal Inference, Machine Learning, Empirical IOhttps://www.fuqua.duke.edu/faculty/tong-guotong.guo@duke.edu
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DonnaHoffmanGeorge Washington UniversityLouis Rosenfeld Distinguished ProfessorConsumer experience of AI using computational, experimental and theoretical approachesSelf-supervised machine learning methods for data discovery and visualization of IoT interaction data; psychometricspostsocial.gwu.edudlhoffman@gwu.edu
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ElisabethHonka
UCLA Anderson School of Management
Assistant Professor of Marketing
Financial Services, Digital Entertainment, Advertising
Consumer Search, Demand Estimation, Empirical Industrial Organization
https://www.anderson.ucla.edu/faculty-and-research/marketing/faculty/honka
elisabeth.honka@anderson.ucla.edu
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YanHuangCarnegie Mellon UniversityAssistant ProfessorCrowds, Platforms, Economic and Social Impact of AlgorithmsEconomic Theories, Econometrics, Statistical Modelinghttps://sites.google.com/andrew.cmu.edu/yan-huang/yanhuang@cmu.edu
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ChristianHughesUniversity of Notre DameAssistant ProfessorInfluencer Marketing, Social Media, Content AnalysisEmpiricalc.hughes@nd.edu
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Jin-HeeHuhUniversity of CalgaryAssistant Professor
Digital marketing, user-generated contents, entertainment marketing
Quasi experiment, Econometric models, Machine learning
jinhee.huh@ucalgary.ca
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AyeletIsraeliHarvard Business SchoolAssociate Professorpricing, retailing, ecommerce, omni-channel, channel management, online marketing, data driven marketingcausal inference, econometrics, experimentshttps://www.hbs.edu/aisraeliaisraeli@hbs.edu
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ZhenlingJiangWhartonAssistant professorConsumer finance; consumer search; behavioral economics; loyalty programStructural model; Machine learning; Causal inferencejiangzhenling.comzhenling@wharton.upenn.edu
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MinkyungKimUNC Chapel HillAssistant Professor of MarketingSalesforce management, Incentive design, Digital Marketing, TechnologyStructural Modeling, Causal Inference, Machine Learning, Field Experimenthttps://sites.google.com/view/minkyung-kimMinkyung_Kim@kenan-flagler.unc.edu
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YewonKimStanford GSB
Assistant Professor of Marketing
Consumer learning, Information, Brand, Arts industry, Experience goods
Structural modeling, Causal inferenceyewonkim@stanford.edu
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YoungjuKimNeoma Business SchoolAssistant professorhealth claims, sustainabilityChoice modeling, bayesian statisticsyoungju.kim@neoma-bs.fr
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AnjaLambrechtLondon Business SchoolProfessor of MarketingDigital Marketing, Digital Economics, Advertising, PricingEconometrics, Field Experiments
https://www.london.edu/faculty-and-research/faculty-profiles/l/lambrecht-a
alambrecht@london.edu
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XiaoxiaLeiShanghai Jiao Tong UniversityPh.D. Candidateinformation systems and marketingempirical method(reduced structural), field experimenthttps://linkedin.com/in/lxxsjtu/dr.xiaoxia.lei@gmail.com
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AurélieLemmensRotterdam School of Management (Erasmus University Rotterdam)Associate ProfessorCustomer Retention, Customer Profitability, Customer Centricity, Targeted marketing campaignsMachine Learning, Causal Inference, Individual Treatment Effect, Field Experiment, Active Learningwww.aurelielemmens.comlemmens@rsm.nl
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AliceLiThe Ohio State UniversityAssistant Professorconsumer path to purchase, multi-touch attribution, multi-channel marketing, search engine marketing, marketing analytics, textual analysis, digital samples, and software as a service.Bayesian statistics, econometrics, experiment, and machine learning.https://fisher.osu.edu/people/li.815li.815@osu.edu
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HuiLiCarnegie Mellon UniversityAssistant ProfessorTwo-sided Platform, Sharing Economy, Dynamic Pricing, Digital and Online BusinessStructural Modeling, Casual Inference, Econometricshttps://sites.google.com/view/huilicatherine/homehuil1@andrew.cmu.edu
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XiaolinLiLSEAssistant ProfessorMarketing Channel, Salesforce, digital marketingempirical models, structural modelshttp://www.lse.ac.uk/management/people/academic-staff/xlix.li166@lse.ac.uk
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KristaLiIndiana UniversityAssistant Professor
Behavior-based targeting, product design, behavioral game theory
Game Theoryhttps://sites.google.com/site/kristalijy/homekjli@indiana.edu
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BeibeiLiCarnegie Mellon UniversityAssociate ProfessorTechnology Impact on Firms and Consumers
Machine Learning, Structural Modeling, Experimental Analysis, Econometrics
http://www.andrew.cmu.edu/user/beibeilibeibeili@andrew.cmu.edu
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ChenxiLiao
The Chinese University of Hong Kong
Assistant ProfessorPricing, Channel Coordination, Digital MarketingGame Theoryhttps://www.chenxi-liao.com/chenxiliao@cuhk.edu.hk
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TesaryLinBoston UniversityAssistant ProfessorDigital Marketing, Privacy, Market for Data, Information and AttentionCausal Inference, Structural Modeling, Experimenthttps://tesarylin.github.io/index.htmltesarylin@gmail.com
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JessieLiuJohns Hopkins UniversityAssistant ProfessorInformation Economics, Digital Marketing, Luxury Goods
Game Theory, Structural Modeling, Econometrics
www. zhenqiliu.comzhenqil@sas.upenn.edu
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JiaLiuHKUSTAssistant ProfessorOnline Search, Advertising, User generates Content, Loyalty Program, Recommendation SystemMachine Learning, Topic Modeling, Causal Inferencehttp://www.bm.ust.hk/mark/faculty-and-staff/directory/jialiujialiu@ust.hk
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LiuLiu
University of Colorado Boulder - Leeds School of Business
Assistant Professor
Visual marketing, Social media, Consumer choice modeling, Recommendation, Product design
Empirical modeling, Machine learning
https://www.colorado.edu/business/leeds-directory/faculty/liu-liu
liu.liu-1@colorado.edu
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MengLiuWashington University in St LouisAssistant ProfessorMarket Designs, Digital Platforms, Economics of DigitizationCausal Inference, Experimentshttps://www.meng-liu.com/mengl@wustl.edu
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QingLiu
University of Wisconsin-Madison
Associate Professor of Marketing
Consumer choice, A/B testing, Conjoint analysis, Social Networks
Experimental design, Causal Inference, Bayesian methods, Big data analytics
https://wsb.wisc.edu/directory/faculty/qing-liu
qliu@bus.wisc.edu
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XiaoLiuNYU SternAssistant ProfessorPricing, Word-of-mouth, AI-driven New Retail (Voice shopping, Livestream shopping), Consumer financeMachine learning, Structural modeling, Natural language processing, Reinforcement learninghttp://www.stern.nyu.edu/faculty/bio/xiao-liuxliu@stern.nyu.edu
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Yan (Lucy)LiuTexas A&M University Associate ProfessorProduct management, product recall, price promotion
Choice model, structural model, Empirical IO
Mays.tamu.edu/directory/liu96Yliu@mays.tamu.edu
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FeiLongUNC Chapel HillAssistant ProfessorDigital marketing, platforms, salesforce Theory
https://sites.google.com/site/feilongfaye/home
Fei_Long@Kenan-flagler.unc.edu
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JoyLuCarnegie Mellon University
Assistant Professor of Marketing
Visual attention, information processing, online education, media consumption, explainable AI (XAI) , social networks
Bayesian statistics, lab studies, eye-tracking
https://www.cmu.edu/tepper/faculty-and-research/faculty-by-area/profiles/lu-tong.html
tonglu@andrew.cmu.edu
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LanLuo
University of Southern California
Associate Professor of Marketing
Marketing Engineering Interface; Aritificial Intelligence; Digital Marketplace; New Product Design
Machine Learning; Big Data; Computer Vision; Econometrics
https://faculty.marshall.usc.edu/Lan-Luo/lluo@marshall.usc.edu
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AnaMartinoviciErasmus UniversityAssistant Professor
(visual) attention, choice and decision making, data-related consumer rights
Bayesian methods (joint models of multivariate longitudinal attention measurements and choice; stan), eye tracking studies (setup, data collection and processing), conjoint studies, open science (version control, tools for reproducible analysis)
https://anamartinovici.com/martinovici@rsm.nl
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DinaMayzlinUSCProfessor of Marketing Social Media, word of mouth Empirical and Theory
https://www.marshall.usc.edu/personnel/dina-mayzlin
MAYZLIN@MARSHALL.USC.EDU
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ChristineMoormanDuke University
T. Austin Finch, Sr. Professor of Business Administration
Marketing strategy, Innovation, and LearningRange of methods
https://www.fuqua.duke.edu/faculty/christine-moorman
moorman@duke.edu
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SarahMoshary
University of Chicago - Booth School of Business
Assistant ProfessorPricing, Advertising, Firm Reactions to Government PolicyCausal Inference, Structural Modeling
https://sites.google.com/site/sarahmoshary/
sarah.moshary@chicagobooth.edu
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GuneetNagpal
Ivey Business School, Western University Canada
Assistant ProfessorAutomobiles, Pharmaceuticals, Online Retail
Econometrics, Causal Inference, Search Models
https://www.ivey.uwo.ca/faculty/directory/guneet-nagpal/
gnagpal@ivey.ca
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UnnatiNarangUniversity of Illinois at Urbana ChampaignAssistant Professor Mobile/location marketing, retailing, platformsCausal econometrics and machine learning http://www.unnatinarang.com/unnati@illinois.edu
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YuliaNevskaya
Washington University in St. Louis
Assistant Professor of Marketing
Consumer response to rewards, Video games, Habitsstructural modeling, dynamic models
https://sites.google.com/view/yulianevskaya/home
yulia.nevskaya@wustl.edu
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DionneNickersonIndiana UniversityAssistant ProfessorCorporate Social Responsibility, Sustainability, Branding
Causal Inference - Diff-in-Diff, Synthetic Control
https://kelley.iu.edu/faculty-research/faculty-directory/profile.cshtml?id=DINICKER
dinicker@iu.edu
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AnikoOeryYale SOMAssociate Professor of MarketingSharing Economy, Branding, Pricing, Word of Mouth, Affirmative ActionGame Theory, Dynamic Games, Dynamic Systemswww.aniko-oery.comaniko.oery@yale.edu
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YesimOrhunUniversity of MichiganAssociate ProfessorInformation, Beliefs, Inequality, Product Competition
Empirical Methods, Experimental Methods, Theory.
yesimorhun.com
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LeiPeiNortheastern UniversityAssistant Professor
Influencer marketing, social media, persuasion, digital platforms
Quantitative marketingamypei.coml.pei@northeastern.edu
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MartinaPocchiariRotterdam School of Management, Erasmus UniversityPhD CandidateSocial networks, online communities, fake newsCausal inference, network analysis, experimental economicshttps://sites.google.com/view/martinapocchiaripocchiari@rsm.nl
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NandiniRamaniTexas A&M UniversityAssistant Professor
Liberalization, marketing mix, corporate social resposibility, marketing performance
Causal inference (difference-in-differences, regression discontinuity), panel data econometrics
https://mays.tamu.edu/directory/nandiniramani/
nramani@mays.tamu.edu
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PriyaRangaswamyTexas A&M UniversityPh.D. CandidateInnovation, SustainabilityCausal Inference, Machine Learning
https://mays.tamu.edu/directory/apoochiyur/
priyaswamy2011@gmail.com
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AnitaRao
University of Chicago Booth School of Business
Associate Professor
Firm Deception; Regulation, Law and Marketing; Online Content and Digital Distribution
Empirical industrial organizationhttps://home.uchicago.edu/~anitarao/anita.rao@chicagobooth.edu
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RishikaRishika
North Carolina State University
Associate Professor of Marketing
Social media, multichannel retailing, social networks, CRM
Applied econometrics, causal inference, panel data
https://rishika.wordpress.ncsu.edur.rishika@ncsu.edu
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GaiaRuberaBocconi UniversityProfessorInnovation, Marketing-Finance Interface, social media
Econometric Models, Big Data, Computer Vision
http://didattica.unibocconi.eu/docenti/cv.php?rif=49905
gaia.rubera@unibocconi.it
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EdliraShehu
Copenhagen Business School
Associate ProfessorDigital marketing, advertising, retailingEconometrics, field experiments
https://www.cbs.dk/en/research/departments-and-centres/department-of-marketing/staff/esmarktg
es.marktg@cbs.dk
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Savannah WeiShiSanta Clara University
Associate Professor of Marketing & J.C.Penney Research Professor
E-commerce, Digital Marketing, Information Processing, Consumer Decision Making
econometrics, bayesian
https://www.scu.edu/business/marketing/faculty/shi/
wshi@scu.edu
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Zijun (June)ShiThe Hong Kong University of Science and TechnologyAssistant ProfessorTechnology-driven Marketing, Fashion Market, Public Policy, Social MediaStructural Modeling, Machine Learning, Causal Inference, Applied Game Theoryhttp://www.bm.ust.hk/mark/faculty-and-staff/directory/juneshijuneshi@ust.hk
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HuanhuanShiTexas A&M University
Assistant Professor of Marketing
Selling and Sales Management, B2B, Marketing Finance Interface
Econometricshshi@mays.tamu.edu
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RebeccaSlotegraafIndiana University
Conrad Prebys Professor of Marketing
Innovation, Branding, Marketing-Finance, Marketing Strategy
Causal inference; Econometrics, Hazard models
https://kelley.iu.edu/faculty-research/faculty-directory/profile.cshtml?id=RSLOTEGR
rslotegr@indiana.edu
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Yiping (Amy)SONGNEOMA Business SchoolAssociate Professor
Data-based consumer insights; Digital marketing; Luxury and fashion marketing; Sharing economy
empirical modelling; field experiment
https://www.neoma-bs.com/en/faculty-and-research/faculty/directory/song-amy
amy.song@neoma-bs.fr
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AlinaSorescuTexas A&M UniversityProfessorinnovation, branding, marketing finance interfaceEconometricshttps://mays.tamu.edu/directory/asorescu/asorescu@tamu.edu
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FrancescaSotgiuVU AmsterdamProfessorRetailing, Digital marketing, Marketing-finance
Econometrics, Panel data, field experiments
https://research.vu.nl/en/persons/francesca-sotgiu
f.sotgiu@vu.nl
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GoncaSoysalUniversity of ArkansasAssistant Professor
Retailing, Multichannel Marketing, Seasonal Goods, Dynamic Marketing
Empirical Researcher, Structural Modeling
Gonca.soysal@gmail.com
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RajiSrinivasan
University of Texas at Austin
Sam Barshop Professor of Marketing Administration
Marketing Strategy
Econometric Models, Causal Models, Experiment
http://sites.utexas.edu/raji-srinivasan/
raji.srinivasan@mccombs.utexas.edu
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ShubaSrinivasanBU Questrom School of BusinessAdele and Norman Barron Professor of Marketing, Department Chair Marketing Response; Marketing-Finance Interface Time-series and Econometric Analysishttps://www.bu.edu/questrom/profile/shuba-srinivasan/ssrini@bu.edu
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ValeriaStourmHEC Paris
Assistant Professor of Marketing
Privacy, Loyalty Programs, CRM, Digital Advertising
Statistical Computing, Applied Mathematics
valeriastourm.comstourmv@hec.fr
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monicsunboston universityassociate professordigital marketing, behavioral economicsgame theory, reduced form empirics, experimentationhttp://peope.bu.edu/monicmonic@bu.edu
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JakkiThomasSouthern Methodist University Associate ProfessorCRM, lifetime value, multi-channel marketing, marketing communicationsEmpirical models: Survival and hazard models, choice models thomasj@smu.edu
99
Min TianThe Ohio State UniversityAssistant Professor
Multi-channel marketing, digital marketing, advertising, big data analytics, consumer choice
Bayesian statistics, Econometrics, Experiment
https://fisher.osu.edu/people/tian.90tian.90@osu.edu
100
VilmaTodriEmory UniversityAssistant Professortechnology, digital marketing, social media, economicscausal inference, econometrics, machine learningwww.vilmatodri.comvtodri@emory.edu