Mini Auction Tool
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ABCDEFGHIJKLM
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Simulate Bid and QS changes with 3 advertisers
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AdvBidQSAd rankPositionCPC
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A1.0 €33.03min bid3.03.0
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B1.2 €67.220.512.07.2
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C3.0 €515.011.451.015.0
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Auction Equation:
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Ad Rank1 + € 0.01 = Ad Rank 2
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CPC * QS1 + € 0.01 = Bid2 * QS2
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Bid1 * QS1 + € 0.01 = CPC * QS2
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CPC Formula:
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Bid1 * QS1 + 0.01 = CPC
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QS2
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(Ad Rank Pos + 1 /QS) + 0.01
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Mini Auction Tool