Sofar Sounds Sucess Metrics
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Sofar Sounds
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GOALSSIGNALSMETRICS
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HAPPINESSA high quality experience for attendees and musicians alikeAttendee and musician satisfaction; attendees and musicians would recommend Sofar to others as a concert experience/platformHigh average number of positive survey responses and peer recommendations
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ENGAGEMENTNumber of visits to app and site by both attendee and musician account holders.Number of upcoming events viewed Conversion rate of event views to ticket purchases
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ADOPTIONNew attendee/musician signupsNew account creationAttendee conversion rate

Number of artist applications
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RETENTIONAttendee loyaltyContinued attendance to Sofar Sounds music eventsAverage number of events attended annually

Number of repeat attendees

Number of returning artists
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TASK SUCCESSAttendees tipping musicians during and after Sofar Sounds music events Use of integrated tipping feature in Sofar Sounds mobile app or website during or after eventsAverage amount of tips sent/received during and after Sofar Sounds music events

Time to task
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