Emediate Trackers.xlsx
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Cookies set when browsing on a controller's web properties (applicable to consumers)
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TypeCookie namePurpose and data gatheredExpiry
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Functional / Analyticaleas_uidPurpose of cookie is to provide a user (browser) identifier for the purpose of:1) Reporting on number of unique users 2) Forecast on frequency targeted campaign and 3) More reliable support of “exclusivity/inclusivity” behavior on campaigns.1 year
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Functionaleas_frStores number of times frequency-targeted campaigns has been seen within the timespans of the frequency-targetings. Used for respecting frequency capping.1 year
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Functionaleas_gr_frStores number of times frequency-targeted campaign groups has been seen within the timespans of the frequency-targetings. Used for respecting frequency capping.1 year
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Functionaleas_cre_frStores number of times frequency-targeted creatives has been seen within the timespans of the frequency-targetings. Used for respecting frequency capping.1 year
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Functional
eas_pc, eas_pc2… eas_pc15
Stores campaigns seen that have post click tracking enabled in order to report post clicks + post impressions (conversion tracking) later.1 year
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Functionaleas_optoutTells adserver to opt out from setting cookies (some or all), set on the opt-out pages, e.g. http://eas3.emediate.se/optout.html3/16/2020
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Functionaleas_retStores campaigns seen that have “Store for retargeting” set in order to later show other campaigns targeted to users who have seen these campaigns.1 year
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Functionaleas_geoStores country/region/city/zip-code/connection-speed + an IP-address of the user. Used for internal performance reasons in order to not having to lookup these properties from the geo database on every impression.12 hours
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