| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
1 | Direct Competitors: "In-Depth Competitive Analysis", using SWOT | |||||
2 | Good Reads | Bookworm Reads | Bookly | The StoryGraph | LibraryThing | |
3 | ||||||
4 | In one sentence, what do they do? (I.e. What service do they provide?) | -Provides a comunity focused app and website for readers to share with friends what they thought about a book. | Track reading, see what friends are reading, keep up with a community | -Provides a space to set specific reading goals (quantity and length of time). | They provide habit tracking to readers that would like to be aware of their common reading habits and prefrences. | -Provide a place to catalong books digitally, discussion forums, and recommedations. |
5 | What features do their product/website have? | -See what friends are reading -Track books (past reads, currently reading, and want to read) -Personalized book recommendations (algorithm) -Community reviews | -Dress up a worm (Persona Avatar) Organize books on a shelf -“Wormy updates” -History of profile and follower count -Import library from other apps -Recommend books -Rate books -Leave reviews -Discuss books | -Readathons for community -Tracks progress on a graph | -Gamifies reading challenges by winning "prizes". Ex) Outfit for avatar and reading challenge extensions -(Paid Feature) Book reading stats -Encourages you to journal about what you read when you are done with each session | -Can talk to other book lovers about books! Over 3 million. Can join groups. -Direct share to social media (connect account to facebook, twitter, litsy and “swapsites”) -Games |
6 | Who are their customers/users? | -All ages, occupations and locations (online). | -Most likely geared towards Gen X-Z users with colors, playful fonts, and strong social media brand representations. | -Both new and avid readers | -People who want to make reading more of a habit | -Caters to a mature audience |
7 | Strengths: | |||||
8 | What advantages does the business have? | -Longstanding history of being a top resource in their field. | “Happy community vibe” and strong social media presence. Lots of personalizable features (in-app bookshelf, dress a worm avatar). “Bookworm Bingo” to feel a sense of community and accomplishment. | -Reminders -Calming music -Tracking with a graph | -log and rate books -interact with friends -reading challenges -Choose next book based on mood and favorite topics (self trends) | |
9 | What are their core competencies? | Ability to take a peek at the books that your friends are reading (personal and close to home) to see what they think of them.- | -Cute factor and personality | -No social app distractions | -Turning reaidng into a business-like experience | -Turning reaidng into a business-like experience |
10 | Where are they making the most money? | -Ads and partnerships to promote books | -Subscriptions for perks | -Subscription | -Charges users a fee to log more than 200 books | |
11 | What are they doing well? | -Doing something new and fun, goofy. | -They have recognized that not all book readers want to socialize with a community | -Offering in depth stats, specific to your reading | ||
12 | Weaknesses: | |||||
13 | What needs improvement? | -Seen as performative to report how many books you are reading to others. To seem like "a well read person". | -A lot of their core personalizable features and tracking tools are subscription only | -Doesn't say that you can share to others your progress (not really a social network/community) -Timer keeps counting even if they leave the app to scroll etc. -Not completely free (Ads, memberships and fees) | -More general use (used for looking up books, accessing a catalog, and discussing them with other people). -Website looks old -Tons to do on the website and tons of activities, methods and interactions. -Takes some learning. (Not focused on habit tracking) | |
14 | What are they doing poorly? | -Not listening to consumer feedback -Algorithm leading what is pushed (not good for authors because it is expensive to keep up with) | -UI potentially too trendy | -App only | -UI is outdated and it has a lot of random small features. | |
15 | What areas are they avoiding? | -More moderators | Analytical trackings of habits | -Social interactions | -Tracking personal reading habits ouside of offering a reading challenge | |
16 | Where do they lack resources? | -UI is not inspiring (lots of white and beige) | ||||
17 | Where are they losing money? | -Not addressing issues that their customers are bringing up | -Cater more to people who read at a steady and focused pace | -UI and purpose is not straightfoward in website functionalities. | ||
18 | Opportunities: | |||||
19 | Do you notice any beneficial trends? | -Reading Challenges | -Bookworm Bingo (Reading Challenge hosted via their social media) | -Win "diamonds" for app mascot outfits -Ambient music -Take notes, write down notes, and bookmark words to look up later -Collect badges as you accomplish | ||
20 | What niches is this competitor missing? | -Photo Stories for updates/status -Direct Messages | -Not very many | -Mentioned that mybe doesnt track amount of time left reading in the book (like Kindle Fire) | -Better, more visually appealing UI | -Better, more visually appealing UI |
21 | New technologies/innovations? | -Status updating and liking posts | -content warnings for books, ability for them to be author approved | -content warnings for books, ability for them to be author approved | ||
22 | New needs of customers? | -need to be able to sync to apps like Goodreads and other popular book tracking apps | -Outdated concept of a website or app mainly for "Cataloging books" | |||
23 | Threats: | |||||
24 | What obstacles will they have to overcome? | -Competitors noticing weaknesses and creating based off of consumer needs | -Trends becoming outdated (colors and graphics) | -You have to have your phone near you for a lot of the features. Website capability may combat this. | -An easier way to track coming along | -An easier way to track coming along |
25 | Do they have any aggressive competitors? | |||||
26 | Do they have any successful competitors? | |||||
27 | Are they in a changing business climate? | -Yes, readers are changing along with how people's habits and needs are redirected | ||||
28 | What vulnerabilities do they have? | -It's unregulated and authors risk low ratings due to misuse (potentially plummets sales) | Not flexible in theme (restricted audience) | -App only and users can only utilize long term tracking if they pay for the subscription that allows them to keep more than 10 books in their collection. | -Oudated UI | |