growthtribe.io - The Growth Process (OPEN)
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BRASS FRAMEWORK
(HOW TO PRIORITISE YOUR CUSTOMER ACQUSITION IDEAS)
SCORE FROM 1: LOW TO 5: HIGHVOTE>>Person 1Person 2Person 3Person 4Person 5
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IDEA NAMEIDEA OWNERIDEA DESCRIPTION
(DETAIL YOUR IDEA HERE)
OTHER COMMENTS
(TOOLS OR RESOURCES NEEDED)
BLINKRELEVANCE
AVAILABILITY
(EASE + COST)
SCALABILITY
SCORE
(Multiply)
VOTE>>BLINKRELEVANCE
AVAILABILITY
(EASE + COST)
SCALABILITYBLINKRELEVANCE
AVAILABILITY
(EASE + COST)
SCALABILITYBLINKRELEVANCE
AVAILABILITY
(EASE + COST)
SCALABILITYBLINKRELEVANCE
AVAILABILITY
(EASE + COST)
SCALABILITYBLINKRELEVANCE
AVAILABILITY
(EASE + COST)
SCALABILITY
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These are just examples!!!Erase them and create your own techniques...31253613431124131111342233
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Search Engine Marketing (SEM)Creating affinity groups based on India research 0
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Search Engine Marketing (SEM)ex: Adwords campaign for "COMPETITOR + ALTERNATIVE"0
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Retargetingex. Retargeting with AdRoll or Perfect Audience0
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Search Engine Optimization (SEO)ex. Creating a blog and writing content
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Search Engine Optimization (SEO)ex. long tail strategy: Create 100's of landing pages for every mini feature you have
0
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Social Adsex. Facebook, Linkedin, Twitter, Youtube, Foursquare, StumbleUpon, Reddit, Tumblr.. sponsored posts0
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Social Adsex. Targeting people who mention specific conferences and #hashtags 0
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Affiliate Marketingex. Placing ads on other websites0
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Affiliate Marketingex. Coupon/Deal sites, Loyalt programs0
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Offline Adsex. Magazines, Newspapers, Direct Mail, Billboards, Bus ads, Taxi ads, TV, Radio
0
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Organizing eventsex. Meetups, Conferences, Workshops
0
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Speaking engagementsex. Keynote at a conference0
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BizDevex. Partnerships, Joint Ventures0
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BizDevex. Partner with complenetary products and use their network to promote the partnership/integration0
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Traditional PR ex. Getting featured, Press Releases
0
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Traditional PR ex. Send industry information or inforgraphics to "do the reporter's job for him"0
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Unconventional PR ex. Stunts, Oprah’s free car give away
0
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Unconventional PRex. Wepay set up a huge ice block outside the Paypal developer's conference with "Paypal freezes your accounts: Unfreeze your money"0
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Existing Platformsex. Google Play Store, Marketplace, App store, Chrome extensions, Amason, Ebay, Facebook apps, Behance, Github
0
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Existing Platformsex. Evernote was the first on every new platform. Think Google Glass, Apple Watch, Oculus Rift, Fridges etc etc.0
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Content Marketingex. Blogging, Infographics, Webinars, Videos, Twitter, Instagram, Facebook, Twitter, How-to guides, Images..
0
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Content Marketingex. Blendtex "will it blend" videos went viral on Youtube0
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Content Marketingex. Write blog posts and ask for influencers opinion on Twitter and Quora0
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Email Marketingex. Collecting and send emails
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Email Marketingex. Event based drip email campaigns
0
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Guest Content Marketingex. Guest blogging = other people’s audience
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Salesex. Cold Calling 2.0 (Aaron Ross)
0
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Salesex. Scrape websites with names + domain name of people. Use Email finder hack to find anyone's email address.0
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Taking part in eventsex. Having a booth in a large conference0
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Community buildingex. Yelp, Wikipedia, Quora
0
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Community buildingex. Have an open Q/A about your product or service that you users can discuss on0
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Product Viralityex. Dropbox’s 2-sided referral programme
0
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Product Viralityex. Mailchimp and Uservoice add branding to free user's emails by default
0
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Tools based marketingex. Building tools or free widgets relevant to your target audience0
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Tools based marketingex. Hubspot's website grader and twitter grader0
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Integrationsex. Hellosign Gmail integration0
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Social Mediaex. Posting awesome shareable content on Facebook, Twitter, Pinterest, Linkeding etc..0
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Social Mediaex. Using Tweetadder to target people using specific expressions and following them0
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