growthtribe.io - The Growth Process (OPEN)

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1	BRASS FRAMEWORK (HOW TO PRIORITISE YOUR CUSTOMER ACQUSITION IDEAS)				SCORE FROM 1: LOW TO 5: HIGH					VOTE>>	Person 1				Person 2				Person 3				Person 4				Person 5
2	IDEA NAME	IDEA OWNER	IDEA DESCRIPTION (DETAIL YOUR IDEA HERE)	OTHER COMMENTS (TOOLS OR RESOURCES NEEDED)	BLINK	RELEVANCE	AVAILABILITY (EASE + COST)	SCALABILITY	SCORE (Multiply)	VOTE>>	BLINK	RELEVANCE	AVAILABILITY (EASE + COST)	SCALABILITY	BLINK	RELEVANCE	AVAILABILITY (EASE + COST)	SCALABILITY	BLINK	RELEVANCE	AVAILABILITY (EASE + COST)	SCALABILITY	BLINK	RELEVANCE	AVAILABILITY (EASE + COST)	SCALABILITY	BLINK	RELEVANCE	AVAILABILITY (EASE + COST)	SCALABILITY

3	These are just examples!!!		Erase them and create your own techniques...		3	1	2	5	36		1	3	4	3	1	1	2	4	1	3	1	1	1	1	3	4	2	2	3	3
4	Search Engine Marketing (SEM)		Creating affinity groups based on India research						0
5	Search Engine Marketing (SEM)		ex: Adwords campaign for "COMPETITOR + ALTERNATIVE"						0
6	Retargeting		ex. Retargeting with AdRoll or Perfect Audience						0
7	Search Engine Optimization (SEO)		ex. Creating a blog and writing content						0
8	Search Engine Optimization (SEO)		ex. long tail strategy: Create 100's of landing pages for every mini feature you have						0
9	Social Ads		ex. Facebook, Linkedin, Twitter, Youtube, Foursquare, StumbleUpon, Reddit, Tumblr.. sponsored posts						0
10	Social Ads		ex. Targeting people who mention specific conferences and #hashtags						0
11	Affiliate Marketing		ex. Placing ads on other websites						0
12	Affiliate Marketing		ex. Coupon/Deal sites, Loyalt programs						0
13	Offline Ads		ex. Magazines, Newspapers, Direct Mail, Billboards, Bus ads, Taxi ads, TV, Radio						0
14	Organizing events		ex. Meetups, Conferences, Workshops						0
15	Speaking engagements		ex. Keynote at a conference						0
16	BizDev		ex. Partnerships, Joint Ventures						0
17	BizDev		ex. Partner with complenetary products and use their network to promote the partnership/integration						0
18	Traditional PR		ex. Getting featured, Press Releases						0
19	Traditional PR		ex. Send industry information or inforgraphics to "do the reporter's job for him"						0
20	Unconventional PR		ex. Stunts, Oprah’s free car give away						0
21	Unconventional PR		ex. Wepay set up a huge ice block outside the Paypal developer's conference with "Paypal freezes your accounts: Unfreeze your money"						0
22	Existing Platforms		ex. Google Play Store, Marketplace, App store, Chrome extensions, Amason, Ebay, Facebook apps, Behance, Github						0
23	Existing Platforms		ex. Evernote was the first on every new platform. Think Google Glass, Apple Watch, Oculus Rift, Fridges etc etc.						0
24	Content Marketing		ex. Blogging, Infographics, Webinars, Videos, Twitter, Instagram, Facebook, Twitter, How-to guides, Images..						0
25	Content Marketing		ex. Blendtex "will it blend" videos went viral on Youtube						0
26	Content Marketing		ex. Write blog posts and ask for influencers opinion on Twitter and Quora						0
27	Email Marketing		ex. Collecting and send emails						0
28	Email Marketing		ex. Event based drip email campaigns						0
29	Guest Content Marketing		ex. Guest blogging = other people’s audience						0
30	Sales		ex. Cold Calling 2.0 (Aaron Ross)						0
31	Sales		ex. Scrape websites with names + domain name of people. Use Email finder hack to find anyone's email address.						0
32	Taking part in events		ex. Having a booth in a large conference						0
33	Community building		ex. Yelp, Wikipedia, Quora						0
34	Community building		ex. Have an open Q/A about your product or service that you users can discuss on						0
35	Product Virality		ex. Dropbox’s 2-sided referral programme						0
36	Product Virality		ex. Mailchimp and Uservoice add branding to free user's emails by default						0
37	Tools based marketing		ex. Building tools or free widgets relevant to your target audience						0
38	Tools based marketing		ex. Hubspot's website grader and twitter grader						0
39	Integrations		ex. Hellosign Gmail integration						0
40	Social Media		ex. Posting awesome shareable content on Facebook, Twitter, Pinterest, Linkeding etc..						0
41	Social Media		ex. Using Tweetadder to target people using specific expressions and following them						0
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