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Marketplace Market Sizing
Path to $100M and $500M in ARR
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Segment DefinitionsExamples$100.0M# Customers% of totalEdit
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Large City (>1M)(e.g., LA)Large Cities17%Output
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Medium City (>100K)(e.g., SF)Medium Cities10%
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Small City (<100K)(e.g., Reno)Small Cities251%
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Per City GMV by SegmentYearly GMV$500.0M# Customers% of total
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Large City$4.5BLarge Cities17%
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Medium City$1.0BMedium Cities31%
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Small City$20.0MSmall Cities1253%
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Average Margin Take RateMargin
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Large Cities15.00%
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Medium Cities17.50%
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Small Cities20.00%
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Per City Margin by SegmentYearly Margin
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Large City$675.0M
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Medium City$175.0M
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Small City$4.0M
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Number of Cites by SegmentTotal Cities
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Large Cities14
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Medium Cities337
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Small Cities4,137
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Gross Revenue PotentialTotal Revenue
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Large Cities$9.5B
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Medium Cities$59.0B
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Small Cities$16.5B
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Total Market Size$85.0B
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Marketplace Dynamics
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Per City Ticket Size by SegmentTicket Size
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Large City$30
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Medium City$20
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Small City$20
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Per City Transactions by SegmentYearly Transactions
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Large City150.0M
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Medium City50.0M
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Small City1.0M
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Total Transactions by SegmentYearly Transactions
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Large Cities2.1B
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Medium Cities16.9B
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Small Cities4.1B
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Total Transactions23.1B
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Total GMV by SegmentYearly GMV
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Large Cities$63.0B
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Medium Cities$337.0B
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Small Cities$82.7B
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Total GMV$482.7B
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