ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
2
Marketplace Market Sizing
Path to $100M and $500M in ARR
Key Characteristics of Target Segment(s)
3
4
Segment DefinitionsExamples$100.0M# Customers% of totalEditDescription
5
Large City (>1M)(e.g., LA)Large Cities17%Output
6
Medium City (>100K)(e.g., SF)Medium Cities10%
7
Small City (<100K)(e.g., Reno)Small Cities251%
8
Total27
9
Per City GMV by SegmentYearly GMV
10
Large City$4.5B$500.0M# Customers% of total
11
Medium City$1.0BLarge Cities17%
12
Small City$20.0MMedium Cities31%
* guide on segmentation: https://blog.blingcap.com/customer-segmentation/
13
Small Cities1253%
14
Average Margin Take RateMarginTotal129
15
Large Cities15.00%
16
Medium Cities17.50%* Notes:
17
Small Cities20.00%
- Choose a single segment path or, if justified, multiple segments
18
- Choose multiple segments only if they fit your ICP
19
Per City Margin by SegmentYearly Margin
- Remove segments not relevant to your ICP
20
Large City$675.0M
- $100M is widely considered "venture scale"
21
Medium City$175.0M
- $500M is widely considered "venture home run"
22
Small City$4.0M
23
24
Number of Cites by SegmentTotal Cities
25
Large Cities14
26
Medium Cities337
27
Small Cities4,137
28
29
Gross Revenue PotentialTotal Revenue
30
Large Cities$9.5B
31
Medium Cities$59.0B
32
Small Cities$16.5B
33
34
Total Market Size$85.0B
35
36
Marketplace Dynamics
37
38
Per City Ticket Size by SegmentTicket Size
39
Large City$30
40
Medium City$20
41
Small City$20
42
43
Per City Transactions by SegmentYearly Transactions
44
Large City150.0M
45
Medium City50.0M
46
Small City1.0M
47
48
Total Transactions by SegmentYearly Transactions
49
Large Cities2.1B
50
Medium Cities16.9B
51
Small Cities4.1B
52
53
Total Transactions23.1B
54
55
Total GMV by SegmentYearly GMV
56
Large Cities$63.0B
57
Medium Cities$337.0B
58
Small Cities$82.7B
59
60
Total GMV$482.7B
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100