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2 | Enjoy the Cheatsheet, if you haven't already sign up to the Strategy Finishing School Newsletter | |||||||||||||||||||||||||
3 | Sign Up Here | https://strategyfinishingschool.com/newsletter/ | ||||||||||||||||||||||||
4 | - Julian Cole, Strategy Finising School | |||||||||||||||||||||||||
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6 | RESOURCE | DESCRIPTION | ADDRESS | |||||||||||||||||||||||
7 | Census Fact Finder | Data on gender, race, age, eductation, income, rent broken down by State/County | https://data.census.gov/cedsci/ | |||||||||||||||||||||||
8 | Census Quick Fact Finder | Use to get quick stats pulled for different areas | https://www.census.gov/quickfacts/ | |||||||||||||||||||||||
9 | American Community Survey | Raw Data on Population, Economy, Housing, Income, Employment, Education, Business, Healthy | https://www.census.gov/programs-surveys/acs/ | |||||||||||||||||||||||
10 | YouGov Lite | Allows you to create basic demos of people based on an interest or brand someone likes | https://today.yougov.com/profileslite#/ | |||||||||||||||||||||||
11 | FB Audience Insights | Hack the Facebook Ad tool to tell you audience information | https://business.facebook.com/ | |||||||||||||||||||||||
12 | Global Web Index | Global Panel for Profiling individual with a 14 day free trial | https://www.globalwebindex.net/ | |||||||||||||||||||||||
13 | Pew Research | Research across a broad spectrum of topics, they give access to their data afterwards too | http://www.pewresearch.org/ | |||||||||||||||||||||||
14 | Millward Brown/Brand Z | MB are behind Brand Z index which they do of every country | http://www.millwardbrown.com/ | |||||||||||||||||||||||
15 | Consumer Sentiment Poll | Ongoing survey of consumer sentiment by University of Michigan | http://www.sca.isr.umich.edu/ | |||||||||||||||||||||||
16 | WARC | WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence. | https://www.warc.com/Welcome | |||||||||||||||||||||||
17 | Savanta | Savanta is a fast-growing data, market research and advisory company. | https://savanta.com/ | |||||||||||||||||||||||
18 | Statista | Find statistics, consumer survey results and industry studies from over 22500 sources on over 60000 topics on the internet's leading statistics database. | https://www.statista.com/ | |||||||||||||||||||||||
19 | CB Insights | The CB Insights market intelligence platform analyzes millions of data points to give real-time information on startups, VC firms, & more. | https://www.cbinsights.com/ | |||||||||||||||||||||||
20 | Deloitte | Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax, and related services. | https://www2.deloitte.com/us/en.html | |||||||||||||||||||||||
21 | Mintel | Mintel is a global and award-winning provider of Market Research. We deliver top-class data, Market research, trends & insights to impact your business. | https://www.mintel.com/ | |||||||||||||||||||||||
22 | McKinsey & Company | McKinsey & Company is an American worldwide management consulting firm, founded in 1926 by University of Chicago professor James O. McKinsey, that advises on strategic management to corporations, governments, and other organizations. | https://www.mckinsey.com/ | |||||||||||||||||||||||
23 | Matt Klein | Matt Klein analyzes culture and the psycho- and sociological implications of our technology to consult on significant business decisions. | https://kleinkleinklein.com/#start | |||||||||||||||||||||||
24 | David Mattin | David Mattin is a sought-after keynote speaker and widely published writer, he speaks regularly on business, innovation and technology at high-profile conferences around the world, including The Next Web 2018, the 15 Seconds Festival and NEXT Conference. | https://dmattin.medium.com/ | |||||||||||||||||||||||
25 | Brad Grossman | Brad Grossman advises some of the world’s top creative and business visionaries on how to stay successful in the most dynamic era of our time. | http://www.bradgrossman.com/ | |||||||||||||||||||||||
26 | Wunderman Thompson Intelligence | Wunderman Thompson Intelligence is the futures think tank and innovation unit at Wunderman Thompson. We identify new consumer behaviors, zeitgeist shifts and innovation in lifestyle sectors. We believe in a holistic, nuanced approach to research and strategy, combining design and science, and qualitative and quantitative aspects. | https://intelligence.wundermanthompson.com/ | |||||||||||||||||||||||
27 | Influenster | Influenster is your source for honest product reviews. Discover new products, read trending news, watch tutorials, and shop and share your favorite products. | https://www.influenster.com/ | |||||||||||||||||||||||
28 | Datamonitor | Datamonitor is an international company providing market intelligence, data analysis, and opinion via a worldwide network of in-house analysts. The company tracks Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology, Sourcing and Telecommunications markets. | http://www.datamonitor.com/tor.com | |||||||||||||||||||||||
29 | Relative Insight | Relative Insight analyses any language asset to give transformative insights, meaning our customers can make smarter and more informed decisions across their business. | https://relativeinsight.com/ | |||||||||||||||||||||||
30 | WGSN | WGSN is the global authority on consumer and design trends. | https://www.wgsn.com/en/ | |||||||||||||||||||||||
31 | Gartner Consumer and Culture Insights (formerly Iconoculture) | Gartner Consumer and Culture Insights (formerly Iconoculture) is a consumer research and advisory firm that provides consumer trend and market research services. | https://iconoculture.cebglobal.com/ | |||||||||||||||||||||||
32 | Brandwatch | Find meaning in the billions of conversations happening online. Harness reliable insights with Brandwatch, the #1 digital consumer intelligence platform. | https://www.brandwatch.com/ | |||||||||||||||||||||||
33 | Edge by Ascential | Edge by Ascential delivers one of the industry's most accurate and actionable sales-driving data, insights and advisory solution sets for global brands and retailers. | https://www.ascentialedge.com/ | |||||||||||||||||||||||
34 | Spacecadet | Spacecadet is more than just a check. We fuel your startup’s rise with a full suite of creative services, from brand strategy to marketing moonshots. | https://spacecadet.ventures/ | |||||||||||||||||||||||
35 | Bazaarvoice | Bazaarvoice connects you to consumers so they can discover you, be inspired to choose you, and buy with confidence. | https://www.bazaarvoice.com/ | |||||||||||||||||||||||
36 | Backslash (on IG) | Cultural intelligence unit of @TBWA. Turning today’s stories into tomorrow’s opportunities. | https://www.instagram.com/tbwabackslash/?hl=en | |||||||||||||||||||||||
37 | Canvas8 | Canvas8 is the leading consumer behaviour insights consultancy offering expert analysis on the latest consumer trends. | https://www.canvas8.com/uk/ | |||||||||||||||||||||||
38 | Ahrefs | With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic | https://ahrefs.com/ | |||||||||||||||||||||||
39 | Accenture | Accenture is a global services and consulting company. Offering strategy, consulting, digital, technology and operations services, it is a Fortune 500 company with offices around the world. The company started life as the business and technology arm of accounting firm Arthur Andersen. | https://www.accenture.com/us-en | |||||||||||||||||||||||
40 | Global Water Intelligence | Global Water Intelligence is the leading publisher and events organiser serving the international water industry. Over the last 15 years we have built our business around being a trusted interface between our clients and their markets, providing our customers with high-level intelligence that enables them to make the most informed strategic decisions for their business. | https://www.globalwaterintel.com/ | |||||||||||||||||||||||
41 | Criteo | Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website. | https://www.criteo.com/ | |||||||||||||||||||||||
42 | Trends by The Hustle | The Hustle exists to help entrepreneurs, builders, and dreamers put their dent in the world through business. We’re a bootstrapped startup with dozens of employees and offices in Austin and San Francisco. | https://trends.co/ | |||||||||||||||||||||||
43 | Future Forward | Future Forward is about building bridges, making connections, sharing experiences, and establishing relationships between the most creative people and companies throughout the region. We think of it as the "Future Forward Set." | http://www.futureforward.com/ | |||||||||||||||||||||||
44 | Crunchbase | Crunchbase is a platform for finding business information about private and public companies. Crunchbase information includes investments and funding information, founding members and individuals in leadership positions, mergers and acquisitions, news, and industry trends. | https://www.crunchbase.com/ | |||||||||||||||||||||||
45 | Springwise | Springwise delivers globally curated daily innovative ideas that matter - driving positive and sustainable change, across all sectors. | https://www.springwise.com/ | |||||||||||||||||||||||
46 | Annual reports and financial statements of competitors | Reports published yearly by markets similar to you | ||||||||||||||||||||||||
47 | FB for Business | Facebook for Business gives you the latest news, advertising tips, best practices and case studies for using Facebook to meet your business goals. | https://www.facebook.com/business | |||||||||||||||||||||||
48 | Truth Central | McCann Worldgroup | Our team of experts combine quantitative, qualitative, and analytical expertise to unearth impactful truths that create actionable takeaways for brands. | https://www.mccannworldgroup.com/about/truth | |||||||||||||||||||||||
49 | Moat | Measure consumer attention across channels, devices, and platforms | https://moat.com/ | |||||||||||||||||||||||
50 | Coosto | Coosto lets you answer questions through social media and messenger apps, reach your audience with social media posts, and improve your online communication by analyzing talking points relevant to your brand or industry. | https://www.coosto.com/en | |||||||||||||||||||||||
51 | Wealth-X | Wealth-X provides you with access to unique intelligence on the world's wealthiest individuals - learn more about wealthx data and wealth x reports. | https://www.wealthx.com/ | |||||||||||||||||||||||
52 | FB IQ | Discover powerful, actionable insights on consumer behaviour, marketing and measurement. | https://www.facebook.com/business/insights | |||||||||||||||||||||||
53 | OECD.org - OECD | The Organisation for Economic Co-operation and Development is an intergovernmental economic organisation with 37 member countries, founded in 1961 to stimulate economic progress and world trade. | http://www.oecd.org/ | |||||||||||||||||||||||
54 | Office for National Statistics | The Office for National Statistics is the executive office of the UK Statistics Authority, a non-ministerial department which reports directly to the UK Parliament. | https://www.ons.gov.uk/ | |||||||||||||||||||||||
55 | Baymard Institute | Baymard Institute uncovers what designs cause usability issues, how to create “State of the Art” e-commerce experiences, and how your UX performance stacks up against leading e-commerce sites. | https://baymard.com/ | |||||||||||||||||||||||
56 | Visual Capitalist | Visual Capitalist is a new way to discover business opportunities and learn about investment trends. | https://www.visualcapitalist.com/ | |||||||||||||||||||||||
57 | Protein Agency | specialising in consumer insight, cultural strategy and community-led activations | https://www.proteinagency.com/ | |||||||||||||||||||||||
58 | Helixa | We deliver actionable and culturally relevant insights that help brands and marketers connect in a more deep and meaningful way with the audiences that matter most to them. | https://www.helixa.ai/ | |||||||||||||||||||||||
59 | Demographics Pro | Demographics Pro delivers detailed, accurate analysis for a variety of social media entities and inputs. Get data on the brands, influencers, conversations, and competitors in your market in a format that works for you. | https://www.demographicspro.com/ | |||||||||||||||||||||||
60 | Business Insider | Business Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know. | https://www.businessinsider.com/ | |||||||||||||||||||||||
61 | Little Black Book | Little Black Book is a platform that allows creative companies to shine. | https://www.lbbonline.com/ | |||||||||||||||||||||||
62 | Pinterest Business | Where your brand shows up matters more than ever. | https://business.pinterest.com/ | |||||||||||||||||||||||
63 | PwC | PwC is a global network of firms delivering world-class assurance, tax, and consulting services for your business. | https://www.pwc.com/ | |||||||||||||||||||||||
64 | We Are Social | We believe in people before platforms and the power of social insight to drive business value. This is what we call Social Thinking. | https://wearesocial.com/ | |||||||||||||||||||||||
65 | Shopify | Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. | https://www.shopify.com/ | |||||||||||||||||||||||
66 | Smart Marketer | At Smart Marketer, we utilize every bit of our experience as ecommerce experts to provide you with the newest and most valuable strategies for growing your business. | https://smartmarketer.com/ | |||||||||||||||||||||||
67 | Sugatan.io | We’re an eCommerce growth-hacking agency based in Europe + USA that’s dedicated to growth and delivering surreal results. | https://sugatan.io/ | |||||||||||||||||||||||
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