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Master Gardener Program
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Recruitment Campaign
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Week 1Week 2Week 3Week 4Week 5Week 6Week 7Week 8Oct. 1 Deadline
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Application:
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Application: Include online application link in all correspondence/signature line√√√√√√√√
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Post application on County webpages
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FYI: Application linked from Extension Master Gardener Volunteer Program pages
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Events
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Plan open house/invite candidates to attend monthly meeting√Host a recruitment event
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Post event on community calendars√
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Post event on group website -- Anoka example√
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Send invitation to community residents -- Anoka example√
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Create your presentation√
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 -- Download and customize this template
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 -- Hennepin example
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Include recruitment information in classes
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Email
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Encourage volunteers to invite a friend√√√√
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Invite collaborators and stakeholders to join the program and spread the news about recruitment√√√
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Invite community residents from your subscriber list to join the program√√√
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Add recruitment message to your email signature
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In each email coorespondence with collaboratores and county residents, encourage them to join the program and spread the word
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Flyers -- EMAIL
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Download, customize and print flyers with program contact information√
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Place flyers in community gathering places.√
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Check on flyers to make sure they are posted and in good condition√√√√√√√
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Distribute flyers to volunteers for additional posting√√√
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Media Release
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Download and customize one of the media releases√√
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Send to local newspapers and other media outlets√√
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Social Media
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Download Facebook and/or Twitter social media memes and messages -- or use your own
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Promote your event in your neighborhood community by using Nextdoor√√√√√√√√
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Post social media messages one to two times per week√√√√√√√√
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Website
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Post recruitment message/application and open house info on your website√
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 -- Anoka
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Post recruitment message on county websites√
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Video
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Link the MG program video to your recruitment messaging√√√√√√√
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Brochures
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Order recruitment cards for the season√
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Download and print copies of the program FAQ√
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Display -- ONLINE
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Use display items to make your events look professional√√√√√√√√
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Wear your name badge and apparell to events√√√√√√√√
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Have recruitment cards and program information at every event√√√√√√√√
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Use each interaction as an opportunity to recruit new volunteers√√√√√√√√
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Word of Mouth
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Encourage each volunteer to invite a friend to apply to the program√√√√√√√√
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