A/B Testing Roadmap (Make a Copy to Edit for Your Business)
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TabDescription
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Testing Roadmap Current testing projects approved and on the roadmap
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Testing Roadmap Gantt ChartVisualziation of current testing projects by month/quarter
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Roadmap RecommendationsPlease insert recommendations here. They will be reviewed, prioritized, and followed up for possible addition to roadmap
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Test Reference SheetReference sheet for test designs/details
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DACIRoles for testing conceptualization through launch
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Standards:
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Defined audience exposed to test variations, defined audience analyzed through data sources
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Currently via geo-IP, future state via more advanced targeting/segmenting methods
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Controlled test variables & control (separate than main site), measured via standard web a/b & multivariate analysis (two-tailed T-test)
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Regular reporting intervals, web data reported via GA metrics, conversion data reported via XXX
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Success metrics:
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Web: Click-thru rate to XXX & XXX, fall off from each step of forms, final submission rate of form on web
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Offline: XXX
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Created by: Krista Seiden, @kristaseiden
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Instructions
Testing Roadmap
Testing Roadmap (Gantt Chart)
Roadmap Recommendations/Input
Test Reference Sheet
DACI