AdWords Monthly Report Template by Supermetrics
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Google Ads Monthly Report
template provided by:
Instructions on how to use this template >>>
> Install the Supermetrics add-on with the link on the right (skip this if you've installed the add-on)
> Launch the Supermetrics sidebar (Add-ons menu -> Supermetrics -> Launch sidebar)
> Go to Add-ons menu -> Supermetrics -> Template Gallery
> Find the template and click “Add template"
Install the add-on
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Monthly Data
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MonthImpressionsClicksCostCTRCPCAverage positionConverted clicksConversions
Cost per converted click
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2016|065473911.87 €7.130.30 €100
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2016|0715534610840.96 €3.931.38 €1.511840.96 €
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2016|0813904800705.87 €5.750.88 €1.733235.29 €
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2016|0913436622560.54 €4.630.90 €1.97780.08 €
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2016|1096711184883,201.24 €0.880.38 €1.11616200.08 €
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2016|111515842161244,383.85 €1.060.27 €1.125625617.12 €
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2016|121233866190524,814.93 €1.540.25 €13838126.71 €
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2017|01965356137603,661.64 €1.430.27 €1.12828130.77 €
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Total47255965949518,180.90 €1.260.31 €1.13490.5952.09 €
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MoM Comparison
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MonthImpressionsClicksCostCTRCPCAverage positionConverted clicks
Click conversion rate
Cost per converted click
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Var0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
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YoY Comparison
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MonthImpressionsClicksCostCTRCPCAverage positionConverted clicks
Click conversion rate
Cost per converted click
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2016|07547610840.96 €3.931.38 €1.511840.96 €
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Var-100.00%-100.00%-100.00%-100.00%-100.00%-100.00%-100.00%-100.00%-100.00%
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Campaign Type
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Network (with search partners)
ImpressionsClicksCostCTRCPCAverage positionConversionsConversionsCost per conversion
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Display Network921793118781,790.31 €1.290.15 €100
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Google search4121318521,821.55 €4.490.98 €1.9282865.06 €
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Search partners23503049.78 €1.281.66 €2.100
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Device Type
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DeviceImpressionsClicksCostCTRCPCAverage positionConversionsConversionsCost per conversion
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Mobile devices with full browsers
57389083731,526.21 €1.460.18 €100
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Computers37074950832,043.29 €1.370.40 €1.1282872.97 €
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Tablets with full browsers2070530492.14 €1.470.30 €1.100
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Other1200.00 €0100
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Campaign Data
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Campaign nameImpressionsClicksCostCTRCPCAverage positionConversionsConversionsCost per conversion
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Remarketing 20165369794969912.09 €0.930.18 €100
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Display 2016281332705321.65 €0.250.46 €100
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GSP 20161034826204556.57 €60.09 €100
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Search [Generic] GSheets 2016
240565741,171.85 €2.392.04 €2.100
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Search [Brand] 2016101721011330.59 €9.940.33 €1.1272712.24 €
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Search [Competitors] 20165161156139.88 €3.020.90 €2.200
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Search [Generic] Excel 20164174141229.01 €3.381.62 €2.211229.01 €
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