| A | B | C | D | E | F | G | H | I | J | K | L | M | N | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Average | |||||||||||||
2 | INDUSTRY | Device Category | Benchmark Sessions | Benchmark New Users | Benchmark Pages/Session | Avg. Benchmark Session Duration | Benchmark Bounce Rate | |||||||
3 | 0-99 | Arts & Entertainment | mobile | 6,462 | 4,995 | 2.14 | 00:01:15 | 60.91% | ||||||
4 | 0-99 | Arts & Entertainment | desktop | 4,793 | 3,734 | 2.59 | 00:01:49 | 58.06% | ||||||
5 | 0-99 | Arts & Entertainment | tablet | 973 | 821 | 2.72 | 00:01:46 | 49.13% | ||||||
6 | 100-499 | Arts & Entertainment | mobile | 63,488 | 46,980 | 2.28 | 00:01:25 | 61.47% | ||||||
7 | 100-499 | Arts & Entertainment | tablet | 3,222 | 2,328 | 2.83 | 00:02:02 | 56.70% | ||||||
8 | 100-499 | Arts & Entertainment | desktop | 41,221 | 29,929 | 2.94 | 00:02:28 | 56.38% | ||||||
9 | 500-999 | Arts & Entertainment | mobile | 197,533 | 138,235 | 2.45 | 00:01:42 | 60.23% | ||||||
10 | 500-999 | Arts & Entertainment | tablet | 8,770 | 5,831 | 2.94 | 00:02:25 | 56.25% | ||||||
11 | 500-999 | Arts & Entertainment | desktop | 115,707 | 76,875 | 3.16 | 00:02:58 | 54.43% | ||||||
12 | 1000-4999 | Arts & Entertainment | mobile | 626,163 | 419,299 | 2.38 | 00:01:46 | 60.01% | ||||||
13 | 1000-4999 | Arts & Entertainment | tablet | 27,202 | 16,992 | 2.86 | 00:02:38 | 55.73% | ||||||
14 | 1000-4999 | Arts & Entertainment | desktop | 341,900 | 210,974 | 3.2 | 00:03:50 | 53.15% | ||||||
15 | 5000-9999 | Arts & Entertainment | mobile | 1,932,738 | 1,199,087 | 2.43 | 00:02:00 | 59.42% | ||||||
16 | 5000-9999 | Arts & Entertainment | tablet | 81,670 | 47,712 | 2.87 | 00:02:59 | 55.61% | ||||||
17 | 5000-9999 | Arts & Entertainment | desktop | 975,161 | 537,957 | 3.42 | 00:05:24 | 50.69% | ||||||
18 | 10000-99999 | Arts & Entertainment | mobile | 9,334,648 | 4,794,257 | 2.47 | 00:02:30 | 58.55% | ||||||
19 | 10000-99999 | Arts & Entertainment | desktop | 3,726,220 | 1,707,835 | 3.74 | 00:07:19 | 45.89% | ||||||
20 | 10000-99999 | Arts & Entertainment | tablet | 369,416 | 180,763 | 2.95 | 00:03:52 | 52.54% | ||||||
21 | 100000+ | Arts & Entertainment | mobile | 177,995,529 | 57,843,592 | 2.04 | 00:02:41 | 56.07% | ||||||
22 | 100000+ | Arts & Entertainment | desktop | 39,102,759 | 13,706,223 | 3.49 | 00:09:17 | 37.66% | ||||||
23 | 100000+ | Arts & Entertainment | tablet | 5,978,217 | 1,908,826 | 2.31 | 00:05:03 | 46.91% | ||||||
24 | 0-99 | Autos & Vehicle | mobile | 7,217 | 5,467 | 2.47 | 00:01:24 | 55.52% | ||||||
25 | 0-99 | Autos & Vehicle | desktop | 5,208 | 4,021 | 2.85 | 00:01:55 | 53.28% | ||||||
26 | 0-99 | Autos & Vehicle | tablet | 966 | 797 | 3.13 | 00:02:01 | 41.10% | ||||||
27 | 100-499 | Autos & Vehicle | mobile | 64,618 | 45,343 | 2.71 | 00:01:45 | 51.26% | ||||||
28 | 100-499 | Autos & Vehicle | desktop | 38,443 | 26,350 | 3.43 | 00:02:47 | 44.29% | ||||||
29 | 100-499 | Autos & Vehicle | tablet | 3,855 | 2,628 | 3.16 | 00:02:15 | 47.37% | ||||||
30 | 500-999 | Autos & Vehicle | mobile | 185,751 | 125,392 | 2.75 | 00:01:53 | 49.86% | ||||||
31 | 500-999 | Autos & Vehicle | desktop | 102,115 | 66,738 | 3.6 | 00:03:12 | 41.87% | ||||||
32 | 500-999 | Autos & Vehicle | tablet | 9,887 | 6,493 | 3.15 | 00:02:23 | 47.52% | ||||||
33 | 1000-4999 | Autos & Vehicle | mobile | 567,007 | 371,512 | 2.82 | 00:01:55 | 53.21% | ||||||
34 | 1000-4999 | Autos & Vehicle | desktop | 287,112 | 178,708 | 3.88 | 00:03:23 | 44.00% | ||||||
35 | 1000-4999 | Autos & Vehicle | tablet | 28,467 | 18,041 | 3.41 | 00:02:35 | 49.06% | ||||||
36 | 5000-9999 | Autos & Vehicle | mobile | 1,919,293 | 1,176,985 | 2.95 | 00:02:02 | 53.32% | ||||||
37 | 5000-9999 | Autos & Vehicle | desktop | 907,137 | 522,705 | 4.08 | 00:03:39 | 43.44% | ||||||
38 | 5000-9999 | Autos & Vehicle | tablet | 86,315 | 51,410 | 3.66 | 00:02:53 | 48.15% | ||||||
39 | 10000-99999 | Autos & Vehicle | mobile | 7,931,631 | 4,289,844 | 3.27 | 00:02:25 | 50.05% | ||||||
40 | 10000-99999 | Autos & Vehicle | desktop | 3,369,476 | 1,829,441 | 4.54 | 00:04:32 | 41.42% | ||||||
41 | 10000-99999 | Autos & Vehicle | tablet | 320,324 | 172,310 | 3.94 | 00:03:19 | 45.61% | ||||||
42 | 100000+ | Autos & Vehicle | mobile | 88,883,566 | 35,820,042 | 3.11 | 00:02:23 | 44.80% | ||||||
43 | 100000+ | Autos & Vehicle | desktop | 26,558,028 | 13,137,659 | 4.82 | 00:04:25 | 43.92% | ||||||
44 | 100000+ | Autos & Vehicle | tablet | 2,567,800 | 1,239,317 | 3.85 | 00:03:10 | 48.19% | ||||||
45 | 0-99 | Beauty & Fitness | mobile | 7,825 | 6,022 | 2.43 | 00:01:19 | 57.04% | ||||||
46 | 0-99 | Beauty & Fitness | desktop | 4,025 | 3,186 | 2.79 | 00:01:50 | 55.08% | ||||||
47 | 0-99 | Beauty & Fitness | tablet | 826 | 699 | 2.9 | 00:01:45 | 48.31% | ||||||
48 | 100-499 | Beauty & Fitness | mobile | 72,053 | 53,147 | 2.69 | 00:01:30 | 56.94% | ||||||
49 | 100-499 | Beauty & Fitness | tablet | 2,475 | 1,785 | 3.09 | 00:01:57 | 53.25% | ||||||
50 | 100-499 | Beauty & Fitness | desktop | 26,641 | 19,478 | 3.38 | 00:02:27 | 50.99% | ||||||
51 | 500-999 | Beauty & Fitness | mobile | 219,328 | 157,693 | 2.76 | 00:01:36 | 56.31% | ||||||
52 | 500-999 | Beauty & Fitness | desktop | 73,621 | 52,258 | 3.62 | 00:02:49 | 49.71% | ||||||
53 | 500-999 | Beauty & Fitness | tablet | 6,920 | 4,846 | 3.2 | 00:02:11 | 53.87% | ||||||
54 | 1000-4999 | Beauty & Fitness | mobile | 683,479 | 467,093 | 2.9 | 00:01:47 | 55.19% | ||||||
55 | 1000-4999 | Beauty & Fitness | tablet | 20,389 | 13,624 | 3.3 | 00:02:26 | 53.33% | ||||||
56 | 1000-4999 | Beauty & Fitness | desktop | 218,446 | 146,704 | 3.81 | 00:03:03 | 48.77% | ||||||
57 | 5000-9999 | Beauty & Fitness | mobile | 2,190,462 | 1,410,095 | 3.11 | 00:02:00 | 53.29% | ||||||
58 | 5000-9999 | Beauty & Fitness | desktop | 655,850 | 410,145 | 3.98 | 00:03:29 | 46.55% | ||||||
59 | 5000-9999 | Beauty & Fitness | tablet | 63,085 | 40,159 | 3.29 | 00:02:43 | 52.89% | ||||||
60 | 10000-99999 | Beauty & Fitness | mobile | 9,030,627 | 5,255,271 | 3.26 | 00:02:06 | 50.66% | ||||||
61 | 10000-99999 | Beauty & Fitness | desktop | 2,363,531 | 1,393,058 | 4.61 | 00:03:52 | 43.28% | ||||||
62 | 10000-99999 | Beauty & Fitness | tablet | 239,587 | 138,988 | 3.7 | 00:02:48 | 49.16% | ||||||
63 | 100000+ | Beauty & Fitness | mobile | 93,787,632 | 46,977,523 | 2.85 | 00:02:11 | 50.57% | ||||||
64 | 100000+ | Beauty & Fitness | desktop | 20,634,746 | 11,686,762 | 4.24 | 00:04:02 | 46.96% | ||||||
65 | 100000+ | Beauty & Fitness | tablet | 2,173,467 | 1,062,449 | 2.87 | 00:02:50 | 50.69% | ||||||
66 | 0-99 | Books & Lit | mobile | 7,793 | 5,290 | 3.4 | 00:04:11 | 59.62% | ||||||
67 | 0-99 | Books & Lit | desktop | 6,193 | 4,535 | 3.3 | 00:03:47 | 57.10% | ||||||
68 | 0-99 | Books & Lit | tablet | 1,187 | 885 | 4.27 | 00:05:53 | 50.13% | ||||||
69 | 100-499 | Books & Lit | mobile | 54,530 | 41,831 | 2.18 | 00:01:26 | 65.55% | ||||||
70 | 100-499 | Books & Lit | tablet | 3,177 | 2,218 | 2.82 | 00:02:11 | 58.42% | ||||||
71 | 100-499 | Books & Lit | desktop | 46,474 | 36,186 | 2.85 | 00:02:35 | 58.91% | ||||||
72 | 500-999 | Books & Lit | mobile | 164,225 | 120,334 | 2.45 | 00:01:54 | 64.67% | ||||||
73 | 500-999 | Books & Lit | tablet | 8,883 | 5,822 | 3.22 | 00:03:11 | 56.29% | ||||||
74 | 500-999 | Books & Lit | desktop | 127,569 | 91,905 | 2.99 | 00:02:34 | 58.74% | ||||||
75 | 1000-4999 | Books & Lit | mobile | 549,323 | 377,681 | 2.7 | 00:02:21 | 59.69% | ||||||
76 | 1000-4999 | Books & Lit | tablet | 28,243 | 17,276 | 3.45 | 00:03:55 | 52.67% | ||||||
77 | 1000-4999 | Books & Lit | desktop | 377,464 | 245,205 | 3.28 | 00:03:20 | 54.30% | ||||||
78 | 5000-9999 | Books & Lit | mobile | 1,765,841 | 1,109,166 | 2.91 | 00:02:50 | 57.14% | ||||||
79 | 5000-9999 | Books & Lit | tablet | 81,436 | 45,849 | 3.86 | 00:04:43 | 51.62% | ||||||
80 | 5000-9999 | Books & Lit | desktop | 1,115,923 | 672,827 | 4.02 | 00:04:29 | 51.16% | ||||||
81 | 10000-99999 | Books & Lit | mobile | 8,047,106 | 4,316,654 | 3.59 | 00:03:58 | 54.79% | ||||||
82 | 10000-99999 | Books & Lit | tablet | 362,804 | 178,386 | 4.62 | 00:06:26 | 48.00% | ||||||
83 | 10000-99999 | Books & Lit | desktop | 4,770,127 | 2,711,059 | 4.34 | 00:05:14 | 51.66% | ||||||
84 | 100000+ | Books & Lit | mobile | 93,791,627 | 29,409,415 | 4.31 | 00:07:16 | 46.06% | ||||||
85 | 100000+ | Books & Lit | tablet | 3,483,339 | 986,036 | 6.7 | 00:12:53 | 37.59% | ||||||
86 | 100000+ | Books & Lit | desktop | 37,418,376 | 16,544,014 | 4.69 | 00:06:37 | 46.26% | ||||||
87 | 0-99 | Business & Industries | mobile | 4,577 | 3,690 | 2.02 | 00:01:02 | 62.84% | ||||||
88 | 0-99 | Business & Industries | desktop | 6,349 | 4,985 | 2.51 | 00:01:42 | 57.62% | ||||||
89 | 0-99 | Business & Industries | tablet | 850 | 800 | 2.49 | 00:01:30 | 47.06% | ||||||
90 | 100-499 | Business & Industries | mobile | 40,162 | 31,044 | 2.18 | 00:01:14 | 61.70% | ||||||
91 | 100-499 | Business & Industries | tablet | 2,509 | 1,854 | 2.58 | 00:01:40 | 58.59% | ||||||
92 | 100-499 | Business & Industries | desktop | 53,080 | 37,973 | 2.8 | 00:02:12 | 55.13% | ||||||
93 | 500-999 | Business & Industries | mobile | 130,077 | 96,472 | 2.27 | 00:01:23 | 60.11% | ||||||
94 | 500-999 | Business & Industries | tablet | 6,836 | 4,831 | 2.7 | 00:01:51 | 56.58% | ||||||
95 | 500-999 | Business & Industries | desktop | 159,719 | 107,874 | 2.91 | 00:02:33 | 54.19% | ||||||
96 | 1000-4999 | Business & Industries | mobile | 404,182 | 283,498 | 2.27 | 00:01:32 | 59.43% | ||||||
97 | 1000-4999 | Business & Industries | tablet | 19,756 | 13,276 | 2.72 | 00:02:20 | 55.21% | ||||||
98 | 1000-4999 | Business & Industries | desktop | 467,957 | 293,436 | 2.98 | 00:03:01 | 52.42% | ||||||
99 | 5000-9999 | Business & Industries | mobile | 1,380,871 | 893,359 | 2.27 | 00:01:42 | 57.98% | ||||||
100 | 5000-9999 | Business & Industries | tablet | 60,543 | 38,022 | 2.64 | 00:02:14 | 54.68% | ||||||