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ICP Name
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What are their GOALS? What are they trying to achieve?What happens in their life that TRIGGERS a need for your solution?
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What CHALLENGES stop them from achieving this?What STEPS have they taken or  things they’ve TRIED to meet those goals?
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What is the benefit if they CHANGE and do what you offer?Why NOW? What’s motivating them to do things differently?
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Why CHOOSE your brand?What OBJECTIONS do they have about choosing you?
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Who INFLUENCES them?Where do they HANG OUT online? Offline?
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