| A | B | C | D | E | F | G | H | ||
|---|---|---|---|---|---|---|---|---|---|
1 | Message + Archetype Testing | ||||||||
2 | Concept | Messaging Theme | Variation 1 | Variation 2 | Variation 3 | Ad Archetype | |||
3 | Concept # | All Insurances Welcome (Value Prop) | What we're testing: Message Positioning (value vs convenience) We welcome all insurances. We’re passionate about insurance and will ensure you get the best value with your benefits. Let us focus on your insurance so you can focus on seeing and looking your best. | What we're testing: Message Positioning (value vs convenience) Is the cost of eye care and eyewear holding your back? We conveniently welcomes all insurances and our insurance experts know how you're covered so you don't have to worry about a thing. | What we're testing: Message Positioning (value vs convenience) Eye care + Insurance = Simplified We take care of knowing the ins and outs of your insurance coverage so you don't have to. | Animated | |||
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