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Social Media Content Calendar Guide
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What is this document?Who are we?
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It's a way to brainstorm, schedule, and keep track of your social media posts across the year!

To use: please make a copy or download.

We've added special days and events that may help you plan content, but recommend you lookout for additional opportunities as these dates unveil.

There are many great game release calendars out there, but we would (with bias) recommend the Terminals.io Release Calendar.

To edit some of the standardized drop-downs across this document, feel free to directly add, edit, or remove content in the black Data Validation tab.		We are Evolve PR, a video game marketing agency based in Canada. Evolve provides PR, social media & community, video production, and research & analysis services to game devs and publishers around the world, from indie to AAA.
We've also developed Terminals.io, the ultimate tools suite for video game PR.

Learn more about us here: https://www.evolve-pr.com/

(ICYMI, we’ve released a Contact-Database Template for all your outreach needs, and a Social Media Asset Guideline for 2023 that covers all major social channels!)
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How should I use the Brainstorm Tab?How should I use the Monthly Tabs?
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Other than throwing spaghetti at the wall and seeing what sticks, the Brainstorm tab is a great area to use in conjunction with a game design document.

Do you have 10 playable characters? 4 unique environments? Accessibility options? A romanceable antagonist?

All of these can form the basis for good social posts in combination with humour, a great asset, and timely content. Start lining up what's unique about your game and what it offers, and noodle away on content as the year marches on.

Column A in this tab can be used to further delineate content between different titles, timelines, or versions of your games.		Take the content from you brainstorm tab and start scheduling it into your days of the week!

Pay attention to special events that may make your content more relevant, and tweak your copy and content appropriately. Make sure to be constantly scanning socials and news for opportunities for your content to be all the more topical.

● The platform columns can be used to mark where your content is going. Feel free to change these in the Data Validation tab as needed.
● Content tags can be used to keep track of what types of content you are putting out.
● Character count will automatically update with copy!
● The visual asset column is where we link the photos and videos we'll use for our posts. We use organized Google Drive folders by month, but any link will do.
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Example: Music is a key component of my game, so I link my 5 music tracks which I'll want to share on social media. One is Nicklebackesque so I'll probably make a meme out of it, while another is dark and mysterious and might make a good environmental music visualizer.Example: You're planning for the month of June and plugging in some of your brainstorm content. You see June 13 is when E3 was supposed to start, so you decide to make a (possibly mean) joke by posting the desert biome of your game.
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I have a request or feedback.Can I share this document?
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Cool! Tweet at us or DM us on Twitter (@evolve_pr) or send an email to community@evolve-pr.com.Absolutely! It's meant to be a public resource. Check out our blog post on it too!
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Terms: TagsTerms: Post Status
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The value in tagging your content into buckets is to easily track how often you're dipping into certain strategies over social media. Find yourself routinely using one thing? Switch it up!Keep your workflow organized by updating the status of your posts!
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Art: Concept, 3D models, or other art from your game.
Screenshot: In-game still.
Music Visualizer: Your game's music: visualized.
Meme / Trend: Do you think socially awkward penguin will make a comeback?
Lore: Featuring the story/world of your game - can be combined with multiple formats.
Engagement Driver: Questions like, "Can you explain your favourite sci-fi universe with emojis?".
Blog: Long form content going into specific development features.
Community Highlight: Featuring community art, cosplay, or other user generated content (*with permission).
Sales: Merchandise, DLC, and other sales content.
Brand Interaction: Do you know the date that Star Wars Episode 10 is coming out? Plan it out in your calendar with a link to your game.
Live Event: Mostly for live service titles - anything from double XP events to weekend community nights.
Game Feature: Focusing on a key feature of your game. Can you pet the dog?
Update: Patch notes and development milestones.
Contest: Social media contests, such as submit your best screenshot.
Tutorial: Tutoralizing your features through social media. This is how you select multiple units, this is how you assign control groups, etc.
Q&A: Social media questions and answers!
Studio: Any behind the scene studio featurettes, attending events in person, employee highlights, etc.
Other: Anything else!		Brainstorm: Tentative idea, penciled into the calendar.
Awaiting Asset: Post copy in, but awaiting visual asset.
Awaiting Copy: Post asset in, but awaiting copy.
Needs Approval: Asset and copy in, but awaiting team feedback.
Revisions Needed: There is feedback on this post that should be addressed before it goes out.
Approved: Post is ready be scheduled.
Scheduled: Post has been scheduled on all applicable platforms.
Posted: Post is... posted!
Postponed: This post has been delayed to a further date in the calendar.
Scrapped: This post has been completely removed from the calendar.

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