[Loomly] Social Media Workflow Template
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Social Media Workflow Questionnaire
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Brand Standards
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What is our brand tone of voice?
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What are our editorial guidelines?
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How far in advance will updates be scheduled?
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Do we have any branded hashtags we use in every update?
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What topics do we want to address?
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What topics do we want to avoid?
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What kind of visual assets do we use, and how should they look?
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Who is responsible for visual asset creation?
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Do we use any kind of video? (If yes, who creates it?)
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Do we use emojis?
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Workflow Practices
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Who is leading the social media team, and how should they be contacted?
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What software or processes will be used for approval
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What is the current time frame for tasks?
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Who is responsible for marketing approval?
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Who is responsible for product team approval?
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Who is responsible for sales team approval?
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Who is responsible for legal team approval?
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Who is has the final say on updates before scheduling?
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Do we outsource any steps of the process? (If yes, who to?)
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