| A | B | C | D | E | F | G | H | I | J | K | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 |  | The Digital Marketer's Edge Cohort 27: Jan-Mar 2024 | NOTE: Schedule is subject to change. For the latest version visit: | https://try.bizhack.com/dme27schedule | ||||||||
2 | Week # | Session | Topic | Date | Time | Zoom Videoconference Link (Password Protected) | Session Presentation PDF | Session Recording | Companion Recorded Lessons | Assessment/Survey | 9 Step Assignment | |
3 | 1 | Class 1 | Tell Your Business Story | Monday 1/22 | 3-5 pm ET | try.bizhack.com/dmeclass | "Onboarding Activities" "Unit 1 - The Lead Building System" "Unit 2 - The Foundation: Your Business Story" | 1. Onboarding Survey 2. Digital Marketing Test 3. Knowledge Self-Assessment | 1. 3 Onboarding Surveys (due by Class 3) 2. Your Business Story Script (due by Lab for Week 1) | |||
4 | Class 2 | Get onto Meta Business Suite | Wednesday 1/24 | 3-5 pm ET | try.bizhack.com/dmeclass | Technical Setup Complete (due by Class 3) | ||||||
5 | Lab for Week 1 | Workshop Your Story of Me & Technical Setup | Thursday 1/25 | Afternoon / Evening (1 hour, times vary) | https://try.bizhack.com/lab1 https://try.bizhack.com/lab2 https://try.bizhack.com/lab3 https://try.bizhack.com/lab4 | |||||||
6 | 2 | Class 3 | Pick Your Real-Life Campaign | Monday 1/29 | 3-5 pm ET | try.bizhack.com/dmeclass | Choose your Accountability Partner | |||||
7 | Class 4 | Find Your Ideal Customer | Wednesday 1/31 | 3-5 pm ET | try.bizhack.com/dmeclass | "Unit 4 - Pillar 2: Target Audience" | Step 1: Create Customer Personas & Build Audiences (due by Lab for Week 2) | |||||
8 | Lab for Week 2 | Hone Your Real-Life Campaign & Persona Pairs | Thursday 2/1 | Afternoon / Evening (1 hour, times vary) | https://try.bizhack.com/lab1 https://try.bizhack.com/lab2 https://try.bizhack.com/lab3 https://try.bizhack.com/lab4 | |||||||
9 | 3 | Class 5 | Make a Thumb-Stopping Video | Monday 2/5 | 3-5 pm ET | try.bizhack.com/dmeclass | "Unit 6 - Pillar 4: Thumb-Stopping Visual" | Step 2: Make a Thumb-Stopping Video (due by Lab for Week 3) | ||||
10 | Class 6 | Launch an Awareness Ad | Wednesday 2/7 | 3-5 pm ET | try.bizhack.com/dmeclass | "Unit 7 - Pillar 5: Compelling Message" | Step 3: Launch 1st Ad for Video Views (due by Class 7) | |||||
11 | Lab for Week 3 | Refine Your Facebook Audience & Ad Video | Thursday 2/8 | Afternoon / Evening (1 hour, times vary) | https://try.bizhack.com/lab1 https://try.bizhack.com/lab2 https://try.bizhack.com/lab3 https://try.bizhack.com/lab4 | |||||||
12 | 4 | Class 7 | Measure Results and Extract Learnings | Monday 2/12 | 3-5 pm ET | try.bizhack.com/dmeclass | "Unit 3 - Pillar 1: Campaign Objective" | Step 4: Analyze 1st Ad for Learnings (due by Lab for Week 4) | ||||
13 | Class 8 | Capture Leads with an Irresistible Offer | Wednesday 2/14 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 5: Determine a Free Irresistible Offer Step 6: Build a Lead Form or Landing Page (due by Class 10) | ||||||
14 | Lab for Week 4 | Analyze Your Awareness Ad, Identify Your Free Irresistible Offer & Draft Your Customer Journey Map | Thursday 2/15 | Afternoon / Evening (1 hour, times vary) | https://try.bizhack.com/lab1 https://try.bizhack.com/lab2 https://try.bizhack.com/lab3 https://try.bizhack.com/lab4 | "Unit 5 - Pillar 3: Irresistible Offer" | ||||||
15 | Catch Up Week 5 | Lab for Catch Up Week | Identify Your Free Irresistible Offer & Draft Your Customer Journey Map | Thursday 2/22 | Afternoon / Evening (1 hour, times vary) | https://try.bizhack.com/lab1 https://try.bizhack.com/lab2 https://try.bizhack.com/lab3 https://try.bizhack.com/lab4 | ||||||
16 | 6 | Class 9 | Map Your Customer Journey | Monday 2/26 | 3-5 pm ET | try.bizhack.com/dmeclass | "Unit 8 - Pillar 6: The Customer Journey" | Step 7: Launch 2nd Ad for Lead Generation or Traffic (due by Class 10) Step 8: Map your Customer Journey (due by Lab for Week 5) | ||||
17 | Class 10 | Next Level Marketing: LinkedIn Ads and Content | Wednesday 2/28 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 9: Analyze 2nd Ad for Leads & Learnings (due by Lab for Week 5) Final Presentation (Due by End of Day of Class 11) | ||||||
18 | Lab for Week 5 | Analyze Your Lead Gen Ad | Thursday 2/29 | Afternoon / Evening (1 hour, times vary) | https://try.bizhack.com/lab1 https://try.bizhack.com/lab2 https://try.bizhack.com/lab3 https://try.bizhack.com/lab4 | Graduation Thank You Gift Survey | Final Presentation (Due by End of Day of Class 11) | |||||
19 | 7 | Class 11 | Putting It All Together | Monday 3/4 | 3-5 pm ET | try.bizhack.com/dmeclass | "Unit 9 - Putting It All Together" | Final Presentation (Due by End of Day Today) | ||||
20 | Class 12 | Final Presentations | Wednesday 3/6 | 3-6 pm ET | try.bizhack.com/dmeclass | "Unit 10 - The LBS in Action" "Next Steps" | 1. Final Feedback Survey 2. Digital Marketing Test (retake) 3. Knowledge Self-Assessment (retake) | |||||
21 | 8 | #BizHackLive | Graduation Celebration | Wednesday 3/13 | 12:30-2:30 pm ET | https://try.bizhack.com/graduation | Posted on BizHack Academy YouTube | Posted on BizHack Academy YouTube | Post-Work: Now Close those Sales! | |||