ABCDEFGHI
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Pre-iOS 14 KPIs
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Global eCPM$2.00
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Amount of monthly impressions total6,000,000,000Post-iOS 14 revenue
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LAT users43%New global average eCPM $1.33
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FAN revenues$1,680,000New FAN Revenues$840,000
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Revenue pre-iOS 14 update$12,000,000SUM revenue iOS after update$7,954,200
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ControlsDifference in revenue first month-34%
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IDFA opt-in rate for this app33%
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How much % of revenue is from FAN?14%
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LAT users eCPM reduction (incl FAN)50%
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