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Contents
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q1Q:q1. On average, excluding drinks, how much do you spend per person when eating at a restaurant? (AVERAGE EXCLUDING I DONT' EAT OUT)
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q2Q:q2. On average, how much do you spend per person when ordering a takeaway? (AVERAGE EXCLUDING I NEVR ORDER)
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q3Q:q3. Which of the following best describes how your dining out habits have changed over the past six months?
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q4Q:q4. What are the main reasons you've been eating out less often?
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q4_1Q:q4. FULL BASE - What are the main reasons you've been eating out less often?
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q5Q:q5. When looking to treat yourself when dining, how likely or unlikely are you to choose a premium meal deal over a restaurant?
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q5_1Q:q5. FULL BASE - When looking to treat yourself when dining, how likely or unlikely are you to choose a premium meal deal over a restaurant?
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q6Q:q6. Which statement best describes your attitude towards premium ready meals?
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q7Q:q7. If you were offered a restaurant-quality meal at home for two people (for £18), what, if anything, is the single biggest thing that would make you choose it over going to a restaurant?
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q8Q:q8. What, if anything, would most persuade you to swap a restaurant outing or ordering takeaway for a premium ready meal?
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q9Q:q9. Which features, if any, make a meal feel restaurant-quality to you?
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q10Q:q10. When, if ever, do you typically purchase a premium meal deal for dinner at home?
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q10_1Q:q10. FULL BASE - When, if ever, do you typically purchase a premium meal deal for dinner at home?
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q11Q:q11. What, if anything, is the main reason you choose to treat yourself to a premium meal deal during the week rather than saving it for a weekend occasion?
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q11_1Q:q11. FULL BASE - What, if anything, is the main reason you choose to treat yourself to a premium meal deal during the week rather than saving it for a weekend occasion?
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q12Q:q12. On which occasions are you most likely to buy a premium meal deal?
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q13Q:q13. Have you ever opted out of a takeaway meal (e.g., Indian or Chinese) and opted in for a premium meal at home?
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q13_1Q:q13. FULL BASE - Have you ever opted out of a takeaway meal (e.g., Indian or Chinese) and opted in for a premium meal at home?
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q14Q:q14. Which cuisines do you most enjoy eating at home?
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q15Q:q15. How often, if ever, do you mix cuisines or dishes together within the same meal at home that you wouldn't usually order together in a restaurant?
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q16Q:q16. Which two cuisines, if any, would you mix together within the same meal?
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noanswerq16_r1
Q:noanswerq16_r1.
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q16aQ:q16a. Q16 pairs
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q16a_1Q:q16a. Q16 FULL BASE pairs
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q17Q:q17. If everyone in your household wants to eat a different cuisine when ordering a takeaway, what do you usually do?
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q18Q:q18. How often, if ever, do you wish you'd chosen someone else's meal?When answering the question, please think of meals that you have at home or when eating out.
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q19Q:q19. Which cuisines would you never share with anyone else when eating it, if any?
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q20Q:q20. If you were recreating your favourite restaurant meal at home, which cuisine would you choose, if any?
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q21Q:q21. When sharing a meal with friends or family, if ever, how much of your food are you happy for others to have?
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q22Q:q22. How much, if at all, would someone repeatedly taking food from your plate affect your relationship with them?
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q23Q:q23. Which, if any, of the following issues have you experienced when ordering takeaways in the past six months?
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q23_1Q:q23. FULL BASE - Which, if any, of the following issues have you experienced when ordering takeaways in the past six months?
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q24Q:q24. When sharing food at home, what best describes your approach to splitting dishes?
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q24_1Q:q24. FULL BASE - When sharing food at home, what best describes your approach to splitting dishes?
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The study ran between the 5th – 7th August 2026 and was taken by
2,002 respondents on both mobile and desktop devices. All were
based in the UK.

Every Obsurvant study is fielded as an independent piece of primary
research.

For full details on our research methodology, specific survey results, or
data quality information, please get in touch at:

hello@obsurvant.com

The research was commissioned by The Heard on behalf of Waitrose

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