Sample Persona Archetypes

	A	C	E
1	Founded in client research since 2015 as well as influenced by Jungian 12 Archetypes, Meyers Briggs, Strengthfinders 2.0, & Hero's Journey Frameworks
2	RESOURCES	Jungian 12 Archetypes: https://exploringyourmind.com/twelve-jungian-archetypes/ Hero's Journey: https://nathanbweller.com/winning-story-wars-archetypal-marketing-digital-era/ Stengthfinders 2.0: https://www.gallup.com/cliftonstrengths/en/253736/cliftonstrengths-domains.aspx Meyers Briggs: https://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/the-16-mbti-types.htm
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5	EQUITY EVOLVER	COMMUNITY CONNECTOR	EXPERT INFLUENCER
6	This persona type tends to have a lifetime itch to change the world. They see injustices for what they are, and remain hopeful they can be a part of the change. They are sophisticated thinkers and are often frustrated when they do not see that reflected back in dominant culture. This persona is often highly educated (institutional or self-taught), grew up in an urban center and holds a deep commitment to activism in some form.	This persona is often deeply involved with multiple nonprofit organizations both financially and in advisory roles. They enjoy bringing people together who can be of service to one another. Since this persona is passionate about so many different causes, they are most motivated by the network of community members they can connect to one another. Community Connectors are most interested in story-telling, seeing how they can fit in and be useful to the community.	This persona is a well-known expert in their field and their voice, opinions and presence carries great weight in the communities in which they are a part. Sometimes they are paid to consult with a variety of organizations and public entities, but are most passionate about their own professional research and development. Expert Influencers are most impressed by your connections to other organizations or people that might help them further their own work.
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8	SYSTEMS THINKER	MEASURING STICK	GOAL-ORIENTED EXPLORER
9	This persona is most passionate about the complexity and interconnectness of all things—they are looking for ways to catalyze effective change and create more efficient solutions to large-scale problems. This persona is excellent at identifying issues, bringing thought partners together and designing collaborative, informed and thoughtful solutions. Systems Thinkers are most impressed when you are able to see your role in the larger picture without duplicating the work of others.	This persona is often a successful administrator, or in some kind of management position—living in the world of flowcharts, matrices and impact numbers. Their interests lie most in tanglible facts and outcomes and will be most inspired when they can see how your work is grounded in proven research, partnerships and results.	This persona is primarily tactical and are coming to your organization to research a specific program or offering. They often lack time, resources, and stability and are looking for a quick, direct route to the information they seek. They also must feel aligned to your values and beliefs as well as your impact to the community in which they are apart.
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