TONE OF VOICE

	A	D	G	I	K	L
1	VOICE CHARACTERISTICS	DESCRIPTION	DO'S	DONT'S	EXAMPLES
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4	FUNNY quirky, witty ( yet informative)	the gen z speak the language of sarcasm and quick witt. thus using such vocabulary will make the brand very relatable.	use quirky, genZ slang words or popular words from trendy memes. using cheerful, light hearted verbs and vocabulary	using illustration and quotes from popular pop culture Icons that bring in nostalgia and the overall brand is about selling trendy fits.	replace 'buy' with TAKE MY MONEY!!!!
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8	CASUAL trustworthy, conversational friendly	building trust in the brand by using easy flowing, friendly terms and creating a conversational experience for the user	buying a product is a journey, and as in physical stores you might have salesmen helping you out a CONVERSATIONAL tone can achieve similar experience.	not be too casual as to appear unproffesional	Not in your favourite colour? CUSTOMISE HERE!
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12	EMPATHETIC Customer oriented	giving the option to customise the product according to the cusomer's preference makes the brand user centric	showing the users products according to their interests and past purchases USING THE TERM " FOR YOU"	Not giving the user too much freedom to customise in order to keep the brand identity intact	XXL? too rude it's THIC, THICC, THICCC.	recomended for YOU
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15	IRREVERENT edgy, provocative yet and reliable	using a little irreverent tone would make the brand seem legitimate and dependable but also the customisation and personalised for you page would make us a user oriented brand.	Make the brand seem reliable by using a reliable tone but also displaying friendliness.	Not to be too irreverant that the user would lose thr trust and not take it seriously	The Comfiest, T shirts in town
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17	ENTHUSIASTIC trendy,nostalgic and passionate	we are passionate about giving our customers exactly what they are looking for and if their favourite line from the show isn't already on a T shirt, then why not customise it.	using illustration and quotes from popular pop culture Icons that bring in nostalgia and the overall brand is about selling trendy fits.	use verbs that sound appealing but not oversell our products or oversestimate the brand.	THROWWBACK THURSDAY SALE #TBT	#TGIF SALE
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