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Use Case Tracker
Are all of your questions able to be answered by the events you are tracking?
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Use CaseBusiness QuestionsIn Taxonomy?Additional Notes
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Understanding revenue and conversion driversWhat is the total revenue over a given day/week/month?No
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What is the average order value per day/week/month over time?No
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What are the most common paths to checkout?Yes
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What is the checkout rate (funnel)?Yes
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What is the checkout abandonment rate (funnel)?Yes
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How long does it take customers to make a 1st purchase?No
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What is the percentage of first time buyers per day/week/month?Yes
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What actions are correlated to becoming a converted user?No
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What is the ratio of users who viewed products vs added to cart per day?Yes
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How are users interacting with our site?Who are my power users (repeat customers)?Yes
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What are the most common features my power users (repeat customers) are using?Yes
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Who is my top referrer for my power users (repeat customers)?No
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Who are my users who converted?No
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How are users interacting with our site?Yes
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Is there a correlation between feature usage and conversion?Yes
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Understanding user acquisition and conversion initiatives What is the number of users visiting the site broken down by referrer?No
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What is the number of users visiting the site broken down by campaign?No
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What is the conversion rate by referrer?No
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What is the conversion rate by campaign?No
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Cross-selling related products

(Requires access to Cart Analysis)		Which products categories are frequently purchased together?Yes
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Which categories of products are purchased the most?Yes
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What is the average cart value for an order containing a specific product and split by category?Yes
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Question forming guidelines. A well-formed question to ask is...
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Quantitatively Oriented:Incorporates:Examples
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How many.....Metric of interest: Conversion, Retention, etc.What % of users are seeing an error on identity verification? >>> Does that affect checkout conversion?
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How often...User cohort: Users who did 'X' ; User who saw 'Y' ; Web vs. Mobile ; etc.For users that favorited artists in sign-up, how many of those engage with the Favorite artist playlist
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What percentage....How often do users check their order status between placing order and delivery confirmed
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Which.....Which platform users have a higher affinity for checking status updates?
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