Sample Personas For A Productivity App
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
View only
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZAAABAC
1
PersonaMeasure of ProductivityCompany RolePain PointsWhy would they use "Tool"? Need.GoalArticle titlesDistribution
2
Ritka (quantified self)Automators - already functions at highest level of productivity, always tries new tools, inbox 0-25, delegates effectively, has read Getting Things Done twice, does daily and weekly reviewCEO, Directors, baller project manager, exec assistantthings in the workflow that could be optimized, everything seems to take to long, workflows are clunkytrusted system, one place for everything, completely optimized workflow, sync with desktop, sync with calendarto win at productivity and measure themselvesIn depth analysis and comparisons of productivty systems and tools:Thought leaders, White papers, long-form analytical content, responds well to endorsements, self curated mailing lists
3
FredrickElevated Efficiency - functions at a high-mid level of productivity, do a daily review, has a productivity solution in place that works for them but is a pain in the ass to manage, maintains and follows a to-do list, inbox 0-50, has read some of Getting Things DoneCEO, Directors, sales, exec assistant, recruiters, director of engineering, manager of many reports, anyone who has to do a lot of coordinating, product managersoverhead, productivity managementturning emails into to-dos, processing emails on mobile more efficiently, triage to calendar on mobile, quickly capture ideas and notes, ability to plan the day with all relevant infoOptimizing productivity, keeping focused, being able to respond appropriately and timely, being able to planComparisons of productivity systems and tools, how to optimize tools they already haveLife Hacker, LinkedIn, responds well to endorsements, mailing list
4
TommyProactive - not constantly looking at email when they get a ding, does daily reviews when necessary, may or may not keep a to-do list, can be inbox 0 but might only refer to the first 50, constantly afraid of losing things, overwhelmed by the concept of managing a productivity system but tries, bought the Getting Things Done book but hasn't read itmarketing people, admin, product managers, sales, recruiters, exec assistantanxiety over things slipping through the cracks, keeping stuff in their head, fear of missing stuff, some pain with overhead in mamnaging productivity system, sign up for everything but don't stick with anything, they don't want different apps for everything, sticky notes and paper lists, lots of things in different places, constant note-takereasily get to inbox 0, teaches you how to be more productive ("Tool" has tutorials on how to be more productive), save webpages to to-do list, sync across all devicesBe productive, keep focused, being able to respond appropriately and timely, being able to plan, get better at using the tools he has, less anxiety and stress, clarity, assurance he isn't going to miss somethingAspirational, how to be better at productivity, a picture of what being productive really looks likePando-daily, tech-crunch, responds well to endorsements, mailing list
5
Janelle (the spaz)Reactive - are a mess, unorganized, overwhelmed, anxious, suspicious of productitvty systems and investing time/energy into it, undicipled but dont know it, don't know where to being, will miss and loss stuff, never heard of Getting Things Donehair stylist PR people, low-level, builders (people who make stuff), small business owner, sales douche-bagtoo busy trying every tool to actually make any of them useful, lack of focus, getting by by constantly checking their email, always on their phones, too high of a bar to break into productivity, doesn't know their method is brokenteaching productivityshe wants to be on top of things, and she wants people to think that she's on top of things, impress her bossLight reading, stupid shitCute-overload, social media
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...
Main menu