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Create professional Gantt charts in GanttPRO in a few clicks
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Free Marketing Campaign6/17/2020
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Color
WBS Number
Task name / Title
Assigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Marketing Plan6/24/20208/6/202062560000
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1.1Define Your Target Market6/24/20207/5/202054800000
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1.1.1Research6/24/20206/27/2020463200OpenMedium00
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1.1.2Demographic Profile of Customers6/28/20207/2/2020442400
In progress
Medium
• Gender
• Age
• Generation (e.g., Baby Boomers, Generation X)
• Income
• Marital Status
• Household Size
• Location
• Occupation/Employment Status
• Industry (if B2B)
• Education
• Nationality/Ethnicity
• Language
• Religion
• Organizational Memberships
• Other key demographics?
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1.1.3Psychographic Profile of Customers7/3/20207/5/2020732400OpenMedium
What things do they care strongly about?
What do they do for fun?
What TV shows or movies do they watch?
Are there things that just don’t interest them at all?
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1.2Unique Selling Proposition (USP)7/15/20208/2/202001200000
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1.2.1Differentiation7/15/20207/23/202005600OpenMedium
What are the ways your brand stands out from the competition? What stories are uniquely yours?
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1.2.2Key Values7/23/20207/26/202003200OpenMedium
List any and all values and/or benefits that your products and/or services bring to your customers.
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1.2.3Customer Response7/22/20207/25/202003200OpenMedium
How will customers feel after consuming your product or service?
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1.2.4Customer Perception7/26/20208/2/202004800OpenMedium
How would you like customers to think about your business? Example: as being a trusted company, as being the most affordable choice, etc.
Examples: WalMart has low prices; Mercedes means luxury; Apple is cool
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1.2.5Brand Attributes7/29/20207/30/202001600
Different from what your product brings to your customer, this section is describing what your customer experiences through using your brand. Breifly summarize these key attributes of your product/service through the eyes of your customer.
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1.2.5.1Form7/29/20207/30/202001600OpenMedium
Generally describe the style of your product/service (smooth, modern, sexy)
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1.2.5.2Function7/29/20207/30/202001600OpenMedium
Describe how your product/service works for your client.
(fast, convenient, secure)
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1.2.5.3Benefits7/29/20207/30/202001600OpenMedium
How does your product add to your customer’s experience? (new opportunity, on my side, empowering)
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1.2.5.4Feelings7/29/20207/30/202001600OpenMedium
After using your product, how does your customer feel? (safe, confident, I’m an insider)
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1.2.5.5Values7/29/20207/30/202001600OpenMedium
What does your product represent to your customer?
(smart shopper, quality experience, easy to use)
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1.2.5.6Metaphors7/29/20207/30/202001600OpenMedium
Challenges, life events, lessons, aspirations connected to your product/service. (building a comfortable nest, providing a haven for family, connecting to family more)
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1.2.5.7Extensions7/29/20207/30/202001600OpenMedium
Describe unexpected or illogical feelings your product/service inspires. (because I feel safe I can take more risks, because this is cool looking, it is fun to use)
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1.3SWOT Profile7/3/20208/6/2020020000
How does your brand compare to the rest of the market?
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1.3.1Strengths7/3/20207/9/202004000OpenMedium00
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1.3.2Weaknesses7/10/20207/16/202004000OpenMedium00
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1.3.3Opportunities7/17/20207/30/202008000OpenMedium00
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1.3.4Threats7/31/20208/6/202004000OpenMedium00
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1.4Distribution Plan7/24/20207/26/20200240000
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1.4.1Direct Distribution Methods7/24/20207/26/202002400OpenMedium
Products are distributed to customers via retail location(s), online sales, direct mail, etc.
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1.4.2Indirect Distribution Methods7/24/20207/26/202002400OpenMedium
Products are distributed to customers via distributors, other retailers, partners, etc.
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1.5Pricing & Positioning Strategy7/24/20207/26/202002400OpenMedium00
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1.6Offers & Incentives7/24/20207/26/202002400OpenMedium00
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1.7Increasing the Take7/24/20207/26/202002400OpenMedium
List the tactics used to increase revenue on each sale, or over the life of the customer relationship.
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1.8Customer Retention7/1/20207/5/202004000OpenMedium
How do you keep your customers coming back?
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1.9Traditional Marketing Materials7/1/20207/5/202004000OpenMedium00
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1.10Promotions & Programs7/1/20207/5/202004000OpenMedium
List all the ways you promote your brand. Include any programs offered by channel partners, vendors, or
distributors.
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1.11Content Marketing7/1/20207/5/202004000OpenMedium
• Case Studies
• Customer Testimonials
• Newsletters
• Webinars
• Press Releases
• Published Articles
• Speaking Opportunities
• Public Relations
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1.12Digital Marketing/Social Media7/1/20207/19/202001200000
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1.12.1Keyword/SEO Strategy7/1/20207/5/202004000OpenMedium
• Content
• Links
• Site Structure
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1.12.2Social Media7/8/20207/12/202004000OpenMedium
• Facebook
• Twitter
• YouTube
• LinkedIn
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1.12.3Paid Online Advertising7/15/20207/19/202004000OpenMedium
• (PPC)
• (PPM)
• (PPA)
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