ABCDE
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CHALLENGE COMMUNICATIONS PLAN
Your plan should include drumming up excitement in the weeks leading up to the kickoff event, inviting and sharing the application throughout the entire month they are open, and celebrating the winning projects in the weeks that follow. Use this plan as a guide, but customize it to fit your Challenge topic.
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COMMUNICATIONS AND SOCIAL MEDIA PLAN
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Date
Day of the Week
ContentPlatformAds
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June
5
6/8ThursdayAnnounce the topicAllEvent Promo Ad Running
6
6/8ThursdayNewsletter goes outEvent Promo Ad Running
7
6/9FridayReannounce topic, highlight eventAll (FB, Twitter, Insta, Blog)Event Promo Ad Running
8
6/10SaturdayAllEvent Promo Ad Running
9
6/11SundayAllEvent Promo Ad Running
10
6/12MondayMonday Muscle: MarcAllEvent Promo Ad Running
11
6/13TuesdayAllEvent Promo Ad Running
12
6/14WednesdayJane Jacobs Sharegraphic AllEvent Promo Ad Running
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6/15ThursdayEvent highlight - invite three friendsEvent Promo Ad Running
14
6/16Fridayhighlight judges FB + TwitterEvent Promo Ad Running
15
6/17SaturdayDefining Civic Engagement Blog: AbbyAllEvent Promo Ad Running
16
6/18SundayGeneral event highlight FB + TwitterEvent Promo Ad Running
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6/19MondayEvent Promo Ad Running
18
6/20TuesdayHighlight Speaker 1 : CUPAllEvent Promo Ad Running
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6/21WednesdayHighlight Speaker 2 : HWGI mediumAll Event Promo Ad Running
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6/22ThursdayHighlight Speaker 3: Gray areaAllEvent Promo Ad Running
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6/23FridayHighlight Speaker 4: she should run AllEvent Promo Ad Running
22
6/24SaturdayDefining Civic Engagement Blog: DemetrusAllEvent Promo Ad Running
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6/25SundayEvent Promo Ad Running
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6/26MondayReminder about #TakeoverTuesday for the Mayor (Tuesday 6/27)AllEvent Promo Ad Running
25
6/27TuesdayTakeover Tuesday for the Mayor! Mayor's Social MediaEvent Promo Ad Running
26
Re-share Sunday's blogFB + TwitterEvent Promo Ad Running
27
6/28WednesdayEvent day! (share set up, live sharing during event)AllEvent Promo Ad Running
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6/29ThursdayApplications are open! Tag a friendAllGeneral Challenge Ad Running
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6/30FridayApplications are open - Pinterest board General Challenge Ad Running
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July
31
7/1SaturdayDefining Civic Engagement Blog: MichaelAllGeneral Challenge Ad Running
32
7/2SundaySharegraphic with photo and quote from speaker #1AllGeneral Challenge Ad Running
33
7/3MondayGeneral Challenge Ad Running
34
7/4TuesdayGeneral Topic Reminder -- Apply before July 31stAllGeneral Challenge Ad Running
35
7/5WednesdayRe-share Sunday's blogFB + TwitterGeneral Challenge Ad Running
36
7/6ThursdayGet Inspired - link to Pinterest boardFB + TwitterGeneral Challenge Ad Running
37
7/7FridayGeneral Challenge Ad Running
38
7/8SaturdayDefining Civic Engagement Blog: JoeAllGeneral Challenge Ad Running
39
7/9SundayGeneral Challenge Ad Running
40
7/10MondaySharegraphic with photo and quote from speaker #2AllGeneral Challenge Ad Running
41
7/11TuesdayNewsletter goes outGeneral Challenge Ad Running
42
7/12WednesdayRe-share Sunday's blogFB + TwitterGeneral Challenge Ad Running
43
7/13ThursdayGeneral Topic Reminder -- Apply before July 31stFB + TwitterGeneral Challenge Ad Running
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7/14FridayGeneral Challenge Ad Running
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7/15SaturdayDefining Civic Engagement Blog: DanielaAllGeneral Challenge Ad Running
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7/16SundayHalf Way through the month - apply nowAllGeneral Challenge Ad Running
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7/17MondayGet Inspired - share Pinterest boardFB + TwitterGeneral Challenge Ad Running
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7/18TuesdaySharegraphic with photo and quote from speaker #3AllGeneral Challenge Ad Running
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7/19WednesdayReshare Sunday's blogFB + TwitterGeneral Challenge Ad Running
50
7/20ThursdayGeneral Topic Reminder -- Apply before July 31stFB + TwitterGeneral Challenge Ad Running
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7/21FridayGeneral Challenge Ad Running
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7/22SaturdayDefining Civic Engagement Blog: Matt Busby (church)AllGeneral Challenge Ad Running
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7/23SundaySharegraphic with photo and quote from speaker #4AllGeneral Challenge Ad Running
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7/24MondayOne week left to apply! AllGeneral Challenge Ad Running
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7/25TuesdayRe-share Sunday's blogFB + TwitterGeneral Challenge Ad Running
56
7/26WednesdayCountdown - 5 daysAllGeneral Challenge Ad Running
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7/27ThursdayCountdown - 4 daysAllGeneral Challenge Ad Running
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7/28FridayCountdown - 3 days AllGeneral Challenge Ad Running
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7/29SaturdayDefining Civic Engagement Blog: Joda? (data/policy/strategy) AllGeneral Challenge Ad Running
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Countdown - 2 daysAllGeneral Challenge Ad Running
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7/30SundayCountdown - 1 dayAllGeneral Challenge Ad Running
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7/31MondayLAST DAY - Applications Close at midnightAllGeneral Challenge Ad Running
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August
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8/18FridayWinners Announced with project descriptions All
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Press release with winners and project descriptions