B2b Marketing Plan
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B2b Marketing Plan6/16/2020
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Color
WBS Number
Task name / Title
Assigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary6/17/20206/25/20200560000
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1.1General overview6/17/20206/20/202002400OpenMedium00
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1.2Current stage6/19/20206/23/202002400OpenMedium00
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1.3Overall purpose6/23/20206/25/202002400OpenMedium00
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2Goals to achieve6/29/20207/6/20200480000
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2.1Goal 16/29/20206/30/202001600OpenMedium00
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2.2Goal 27/1/20207/2/202001600OpenMedium00
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2.3Goal 37/3/20207/6/202001600OpenMedium00
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3Competitor analysis7/6/20207/15/20200640000
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3.1Leaders7/6/20207/7/202001600OpenMedium00
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3.2Their targer clients/markets7/8/20207/9/202001600OpenMedium00
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3.3Their difference7/9/20207/10/202001600OpenMedium00
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3.4Key messages7/10/20207/13/202001600OpenMedium00
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3.5Needs/pain they hit7/14/20207/15/202001600OpenMedium00
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4Target market7/16/20207/24/20200560000
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4.1Research7/16/20207/20/202002400OpenMedium00
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4.2Implement7/21/20207/24/202003200OpenMedium00
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5Buyer personas7/27/20208/3/20200480000
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5.1Background7/27/20207/28/202001600OpenMedium00
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5.2Demographics7/29/20207/30/202001600OpenMedium00
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5.3Common objectives7/31/20208/3/202001600OpenMedium00
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6Understanding buyer's journey8/3/20208/10/20200480000
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6.1Awareness8/3/20208/4/202001600OpenMedium00
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6.2Consideration8/5/20208/6/202001600OpenMedium00
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6.3Decision8/7/20208/10/202001600OpenMedium00
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7Unique selling proposition8/11/20208/12/202001600OpenMedium00
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8Brand story8/17/20209/11/202001600000
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8.1Brainstorm8/17/20208/26/202006400OpenMedium00
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8.2Develop8/27/20209/2/202004000OpenMedium00
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8.3Promote9/3/20209/11/202005600OpenMedium00
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9Online marketing9/11/202010/9/202001600000
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9.1Content marketing9/11/202010/9/2020016000OpenMedium00
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9.2Social media marketing9/11/202010/9/2020016000OpenMedium00
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9.3Email marketing9/11/202010/9/2020016000OpenMedium00
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9.4SEO9/11/202010/9/2020016000OpenMedium00
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9.5Measurement and KPIs9/11/202010/9/2020016000OpenMedium00
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9.6Strategy and tactics9/11/202010/9/2020016000OpenMedium00
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