P+S Skills Matrices [always a WIP]
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Quantitative SkillsQualitative SkillsConsultingExecutionStrategicGrowth Skills
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LearnerAble to own the basics of our research (new clients, new platforms, etc.).Able to conduct basic competitive analysis, digital ethnographies, and find/follow relevant ways to stay in the loop (blogs, Instagram accounts, etc.).Empathetic and has good listening skills, which builds trust with clients. Able to craft deliverables and communicate information and ideas effectively in person and in writing.Eager to learn (self-guided) about channels, tools and industries. Adopts traditional and modern marketing vocabulary. Draws on experience to set things in motion and own delivery. Can prioritize a set of tasks. Understands modern marketing frameworks (funnel) and understands how they are executed across platforms. Has a good understanding of clients goals', and can outline KPIs and metrics.Naturally curious and passionate about projects. Can figure out new things and accepts/implement feedback gracefully. Kind, open-minded and positive.
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DoerAble to uncover original insights and turn them into compelling stories.Able to craft a landscape analysis, reverse-engineer strategies and understand the nuanced creativity of other brands. Can develop the basics of a brand positioning. Able to lead sessions and collaborative meetings with a small group. Adept at thinking on their feet and crafting reports. Combines trust and persuasion skills to change clients' minds and say "no" when it's the right thing to do. Grasps the many marketing tools we use. Can easily identify and articulate problems, then lead clients through problem-solving. Is capable of creating a task roadmap that aligns with a high-level strategy, including designing effective processes. Owns execution both when tackling it alone and when collaborating. Can sort client initiatives and opportunities across a marketing framework in real-time, while keeping customer journey and KPIs in mind. Can navigate P+S x Client relationship to maximize impact. Proactive about gathering feedback. Confident and fearless in their ability to experiment on platforms. Keeps a positive attitude through tough situations.
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ExpertAble to bring data together in innovative ways, grow others' analytical skills and create templates that push our work forward.Can act as a creative director in providing creative feedback. Also can deduce and speak to the brand's tone and voice. Considered an expert in a specific industry. Comfortable facilitating a large, diverse room; navigating challenging accounts; and encouraging clients to adopt new tools. Takes the lead in troubleshooting challenges and considering needs for execution. Develops unique processes for each client.Innovates our understanding of the modern marketing framework. Can identify new markets/product market innovations. Empowers, teaches and inspires learners and doers. Focused on growth of the Part + Sum business.
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