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Content and Channel Matrix
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Delivery: Owned MediaDelivery: Paid MediaDelivery: Organic MediaDelivery: Other Channels
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CONTENT FORMAT / MEDIAProduction BudgetContent Purpose/GoalWebsiteEmailPPCDisplay / BannerPaid SocialSocial MediaSEOATLBTL
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Execution:
Execution:
Execution:
Execution:
Execution:
Execution:
Execution:
Execution:
Execution:
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Video2 videos per weekVideos
Goal: Videos will be used to
reach higher audience		Videos
Goal: Videos will be used to
reach higher audience		Videos
Goal: Videos will be used to
reach higher audience		Videos
Goal: Videos will be used to
reach higher audience
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Graphics10 Graphics per month

NPR 5,000		Graphicss
Goal: Graphicss will be used to
reach higher audience and show brand identity
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Blogs5 Blogs per month

NPR 15,000		Blogss
Goal: Blogss will be used for audience engagement,lead generation and local SEO		Blogss
Goal: Blogss will be used for audience engagement,lead generation and local SEO		Blogss
Goal: Blogss will be used for audience engagement,lead generation and local SEO
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Email1 Campaign per month

NPR 10,000		Emails
Goal: Emails will be used to
reach higher audience
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Testimonials3 Testimonials NPR 10000 Testimonialss
Goal: Testimonialss will be used to showcase the trust and credibility showing positive experiences and feedback from satisfied clients.






Testimonialss
Goal: Testimonialss will be used to showcase the trust and credibility showing positive experiences and feedback from satisfied clients.






Testimonialss
Goal: Testimonialss will be used to showcase the trust and credibility showing positive experiences and feedback from satisfied clients.






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Ads4 Ads per month

NPR 20,000		Adss
Goal: Adss will be used to
reach higher audience		Adss
Goal: Adss will be used to
reach higher audience		Adss
Goal: Adss will be used to
reach higher audience		Adss
Goal: Adss will be used to
reach higher audience
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