| A | B | C | |
|---|---|---|---|
1 |  | ||
2 | © Matrix Marketing Group | ||
3 | Audit Step | Description | Status |
4 | Define Audit Goals | Set clear objectives for the audit (ROI improvement, budget efficiency, ad performance, etc.). | Not Started |
5 | Check Campaign Naming & Structure | Ensure campaigns and ad groups are structured logically with proper naming conventions. | Not Started |
6 | Review Account-Level Settings | Check location targeting, ad scheduling, and device targeting settings. | Not Started |
7 | Analyze Budget Allocation | Evaluate whether budget is allocated to high-performing campaigns. | Not Started |
8 | Check Bidding Strategies | Ensure bidding strategies align with business goals (e.g., Manual CPC, Target ROAS, Max Conversions). | Not Started |
9 | Review CPC & CPA | Analyze cost-per-click (CPC) and cost-per-acquisition (CPA) to ensure cost efficiency. | Not Started |
10 | Analyze Keywords & Negative Keywords | Review keyword match types, ensure negative keywords are used effectively. | Not Started |
11 | Check Keyword Quality Scores | Identify low Quality Scores and optimize for better ad relevance, CTR, and landing page experience. | Not Started |
12 | Evaluate Ad Copy & A/B Testing | Check if ad copy is engaging, includes strong CTAs, and is being A/B tested for effectiveness. | Not Started |
13 | Check Ad Extensions Usage | Ensure ad extensions (sitelinks, callouts, structured snippets, call extensions) are properly implemented. | Not Started |
14 | Review Landing Page Experience | Ensure landing pages are relevant, optimized for conversions, and load quickly. | Not Started |
15 | Verify Conversion Tracking | Verify that conversion tracking is correctly set up via Google Ads, Analytics, and Tag Manager. | Not Started |
16 | Analyze CTR, Conversion Rate & ROAS | Review key metrics: CTR (above 3%), Conversion Rate, and ROAS to gauge effectiveness. | Not Started |
17 | Review Competitor Benchmarking | Use Google’s Auction Insights and competitor research tools (SpyFu, SEMrush) to analyze market competition. | Not Started |
18 | Identify & Reduce Wasted Ad Spend | Pause underperforming keywords, exclude irrelevant placements, and reduce wasted ad spend. | Not Started |
19 | Implement Audience Targeting | Utilize remarketing and in-market audiences to improve targeting and efficiency. | Not Started |
20 | Monitor & Set Audit Schedule | Implement identified optimizations, monitor results, and schedule regular audits (quarterly or weekly reviews). | Not Started |
21 | matrixmarketinggroup.com |