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QuestionExample offerYour offer
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What are you offering?Discount code for mens summer accessories on website, for a limited time (7 days)
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What is the value of the offer?
20% off the original price + free same day delivery ($40 off, based on average order being $100 and shipping being $20)
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When are you offering it?Summer holidays (when people are looking for new summer clothing)
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Why should people care?Becuase they have a need to look good and trendy in the summer weather
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Why would people click your ad instead of your competitons?Because they value quick deliveries and discounts (based on survey feedback from the website)
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What action do you want people to take?Make a purchase on the website + share with friends once they have placed the order (for further store credit)
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The offer
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What will the headline be?"20% off summer accessories & free same day delivery"
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What will the call to action button say?"Claim offer now"
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What image will people relate to best?Trendy sunglasses
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