TEMPLATE: Email A/B Test Results Archive
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Make a Copy of this Spreadsheet. Go to File > Make a copy
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Email A/B Test Results ArchiveUse this archive to keep a record of the results from the tests you've ran on your email. By keeping an ongoing record, you will measurablly improve your email marketing.
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Every time you want to enter the results of a new test:
1. Select Row 6 (click the number 6 on the X axis to select the full row).
2. Copy Row 6. This row contains all the formulas we use to calculate statistical significance.
3. Paste in the next empty row. Note: You won't see anything change. The formulas are now copied into the new row in columns P through W.
4. Fill in all the white columns. The grey columns will be calculated automatically.
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Total Tests:1Control GroupVariation GroupConversion Rate
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SIG?DATEEMAIL NAMEHYPOTHESISTYPEGOALRESULTS SUMMARYCHANGECBB (%)CONTROL (A)VARIATION (B)Size of Group# ConversionsSize of Group# ConversionsControl GroupVariation GroupZ-ScoreP-ValueMinimum Detectable EffectMinimum Detectable Range>80% Statistical Power?>95% Confidence?
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-Copy this RowCopy this Row----------
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x8/26/14Example: August NewsletterUsing the phrase [Newsletter] in the subject line will increase engagement. Subject lineClicksThe variaiton increased clicks in the newsletter by 26.1% 26.1%100.0%Checkout what's happening this month![Newsletter] Checkout what's happening this month!903872293799458.0%10.1%-4.95E+003.75E-071.12%6.87% - 9.11% xx
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