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ResearchAwarenessInterestConsideration 1Consideration 2Consideration 3Consideration 4Purchase
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ScenarioA Student looking to build career in Digital Marketing
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DoingSearch on Google for "digital marketing career", "opportunities in digital marketing", "digital marketing courses" and related keywords Sees ad and organic results talking about digital marketing course & opportunity in the filed Check the course curriculum, faculty, institute and any other details related to course Check faculty experience
or,
Check participants stories
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Google search about the institute 		Compare with similar courses, curriculum, price or value add Show the course to their friends, colleages or seniors Sign up for a free introductory course
Buy
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Feelings/ThinkingFind relevant resultsFind an institute that has a similar course Experience the course content
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TouchpointsGoogle search Google search WebsiteGoogle, other review sites, reference, PR, media coverage, home pageWebsiteWebsite & R Academy team Website/Team
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149,872,188
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36,000,000
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113,872,188
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149,872,188
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