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Start/End DateMarketing Type (Medium)DetailsFrequency & ScheduleDirect Goal(s)Indirect Goal(s)Est. Annual CostActual Annual CostProject Champion(s)Quarterly Check-In (Yes/No)
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Year:
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Goal for Year (from V/TO Tool)
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Team Leaders:Who will be overseeing this?
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Annual Budget:Ex: Equal amounts or changed based on time period?
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Internal Support TeamWhat person(s) will be accomplishing these tasks?
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Social Media: Facebook, Instagram, TikTokWeekly (4-5x)$0.00$0.00
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YouTube3-5 minute video describing, promoting, teaching what your product does and how it releaves pain pointsBi-weekly or Monthly$0.00$0.00
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Digital Funnels & Lead GenerationMass email sent to your customers to educate them (ex.brand, service, product) Goal: Build your AUTHORITY in their eyesWeekly or bi-weekly$0.00$0.00
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In-Store Promotions/Door Buster SpecialsPromo calendars, shelf talkers, end cap promos, etc. Should be Championed by Sales Manager and promoted in Social MediaMonthly$0.00$0.00
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Number of Major Local Events this yearMajor Event: Sale or special that requires extra staffing, prep time, food, giveaways, raffles, etc. Heavliy promoted and requires about a 6-week lead time.6-8 events: Monthly$0.00$0.00
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Number of Minor Local Events this yearMinor Event: Sale or special that does NOT require extra staffing, prep time, food, giveaways, etc. A "low maintenace" promo.$0.00$0.00
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Direct Mailing/Print Advertisingsend out printed material via mail$0.00$0.00
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Mass Media: Radio/TV/Billboardcreate commercial that solves problem$0.00$0.00
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Paid Social Media / YouTube Ads/Google PPCboost original content or create sepeate promotional ads that sells$0.00$0.00
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Online Store Ads & Subscription Promos$0.00$0.00
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E-Commerce/Website$0.00$0.00
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In-Store Bounceback Coupons$0.00$0.00
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Other:$0.00$0.00
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Estimated Budget$0.00
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Actual Budget$0.00
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Difference$0.00
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