B2B Trade Show Planning Checklist for Exhibitors.xlsx

	A	B	C	D	E	F	G
1	Phase 1: Initial Planning & Booking (Approx. 6-12+ Months Prior)
2							BRAND EXPERIENCE & EXHIBITIONS AGENCY
3							www.noisyandco.com
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5	Category	Task	Priority	Status	Assigned To	Due Date	Notes
6	Define Objectives & Goals	What are your primary objectives for exhibiting (e.g., lead generation, brand awareness, product launch, networking)?	Low	To-Do
7	Define Objectives & Goals	What are your key performance indicators (KPIs) for measuring success?	Low	To-Do
8	Define Objectives & Goals	Who is your target audience at this exhibition?	Low	To-Do
9	Exhibition Selection & Research	Identify relevant B2B exhibitions that align with your objectives and target audience.	Low	To-Do
10	Exhibition Selection & Research	Research past attendance figures, exhibitor lists, and industry reputation of potential exhibitions.	Low	To-Do
11	Exhibition Selection & Research	Analyse the exhibition floor plan and potential booth locations.	Low	To-Do
12	Budget Allocation	Determine your overall budget for exhibiting, including space rental, booth design/build, marketing materials, staff costs, travel, accommodation, etc.	Low	To-Do
13	Secure Booth Space	Contact the exhibition organiser to enquire about booth availability and pricing.	Low	To-Do
14	Secure Booth Space	Review the terms and conditions of the exhibitor contract.	Low	To-Do
15	Secure Booth Space	Select and book your desired booth location and size.	Low	To-Do
16	Secure Booth Space	Confirm booth dimensions and any restrictions.	Low	To-Do
17	Preliminary Timeline Development	Create a high-level timeline outlining key milestones and deadlines.	Low	To-Do
18	Preliminary Timeline Development	Assign initial responsibilities to team members.	Low	To-Do
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