Competitive Landscape

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1	Competitive Landscape: Online Personal Training in New Zealand - Provide 3
2	Name	Official Website	Overview (3 -5 sentences)	Pricing Model: How much do they charge	Tools used in Delivering the Services (1-2 examples)	Competitive Advantage (2-3 sentences)	Advertising to the Audience (2-3sentences)	Central Theme/Message of the Ads (2-3 sentences)	Recent Advertising/Campaign Examples (provide links)	Reviews (2-3 quotes)

3	BodyFit	https://www.body-fit.co.nz/	Body Fit is a company that provides the following services: Personal Training Cross Fit Boot Camp Online Group Personal Training One 2 One Online Personal Training Online Personal Training Flexibility and Mobility Corporate Fitness Programs	BodyFit offers a free 7-day trial, and different pricing levels. 1. "Chek" Personal Pack - $320 2. Corrective Exercise - $67/45 minutes 3. Tanden Training - $65/session (35 minutes) 4. Personal Training - $55/session (35 minutes) 5. Cross Fit Bootcamp (6 weeks) - 3x a week $12/session, 2x a week $15/session, and 1x a week $20/session 6. Online Personal Training - 3x a week $125/week, 2x a week $90/week, and 1x a week $45/week	BodyFit utilizes the Zoom platform for delivering their virtual services.	Body Fit provides continuous expert guidance and support in exercise, fitness, and nutrition, accompanied by personalized goal-setting assistance, a wealth of informative resources, and precise measurement of your progress. This exceptional combination of services ensures swift and noticeable transformations, allowing you to experience tangible improvements without delay.	Body Fit reaches its audience through YouTube videos, Facebook, Instagram, and Newsletter subscriptions	The central theme around Body Fit is the versatility that they offer. A complete total health and wellness gym to fit all your needs.	Example 1 Example 2	1. Kainaz Mehershani "Absolutely love the Saturday morning box fit session in the park !! Thanks for making it so much fun 🤩" 2. Jody Knight "Shane is an awesome trainer. I love both his boot camp style training and his studio sessions. Everyone is super welcoming and we always have lots of fun and get great results. It is a great community to be part of!"
4	ONI	https://www.oni.co.nz/	ONI is a company providing the following services: Personal Training Mobility Coaching Sports Massage Therapy Nutrition Coaching Online Personal Training	The pricing model for ONI is not available publicly and you have to contact them personally.	ONI Personal Trainer Software	ONI comprises a highly skilled collective of personal trainers, sports massage therapists, movement specialists, and nutritionists. The operational philosophy revolves around achieving tangible outcomes in functional wellness, equipping individuals with the tools to surmount impediments such as discomforting movements and exasperating constraints. They place great significance on facilitating unhindered mobility and optimizing your capabilities across all facets of fitness, thereby enabling the attainment of your aspirations and fostering self-reliance within a lifestyle that brings genuine contentment.	ONI reaches its audience through social media platforms such as Facebook, Instagram, and Newsletter subscriptions. We did find 2 videos on YouTube posted 3 years ago.	ONI advertising on social media platforms focuses on providing proper techniques. The videos show examples of proper techniques for peak performance.	Example 1 Example 2	1. Clarrie Macklin "I’ve had a fantastic personal training experience with ONI. When I started with Harriet, my shoulders had very limited mobility and there were many basic gym movements I couldn’t do. Harriet has been incredibly patient with my back and shoulder pain while still providing the challenges I need to build strength. Harriet’s attention to detail and encouragement have helped build a positive relationship to the gym and my body. A year on, I am spending most days pain free and am doing movements I thought I’d never be able to do! So stoked to finally be able to squat and deadlift weights without fear of injuring myself. While I still get the occasional flare-up of shoulder and back pain, I feel that Harriet has helped me develop a practice of mindful exercise that empowers me to recover and quickly get back on track with strength building. I would highly recommend Harriet as a personal trainer!" 2. Harriet Judd "I first started my PT journey with Harriet back in 2021 after a hectic time with lockdown, work and study on the back of several years of shift work. I was really nervous to get started, having never been in a gym before and watching my fitness rapidly decline over the years. But, Harriet put me instantly at ease. Her manner is both positive and encouraging. She has worked alongside me for the last few years and it has honestly been life changing! My goal was to feel strong and empowered with my training and I have achieved that and some! I have gone from not being able to squat without pain to squatting over 60kg! From not being able to deadlift to lifting more than my own body weight. And most importantly, from feeling tired and like I can't keep up to feeling strong and capable. I would highly recommend working with Harriet, she is knowledgeable, encouraging and empowering to train with!"
5	Maria Clark Personal Trainer	https://mariaclarkonline.com/	Maria Clark offers personal training online or in the gym. She offers the flexibility to tailor your needs, to get the results you desire. She has online workout videos available and provides useful information in her blog.	Maria Clark provides 3 different online personal training packages: 1. Fit Forever - $15/week 2. Shape Up Your Life - $30/week 3. Ultimate Body Transformation - $60/week (8-week program)	Personal Trainer App	The competitive advantage is the affordability, convenience, and flexibility to achieve fitness goals. With the fitness app used, communication and motivation is at your disposal, which provides results.	Maria Clark reaches her audience through social media platforms such as Facebook, Instagram, and Youtube Channel.	The central message surrounding her posts is proper techniques, exercises, and videos with instructions. She uses the platforms to promote her business and what she can do for you.	Example 1 Example 2	1. Taylor Oliver "I did 6 weeks with Marias App and saw results, Excercises are great and achieveable! Loved it! Highly recommend!" 2. Bill Raynell "In March 2022 I asked Maria to coach me through to the NZ Masters Games in February 2023 where I wanted to bring home a medal from Indoor Rowing in the 70 - 80 year age category. The result was two Golds and one Silver. I definitely could not have done it without you Maria. I cursed you often but I knew I had to do the work you set me, and the results proved it. Thank you. You are awesome. We are currently working towards a NZ record next year."
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7	Competitive Landscape: Personal mental Health Training Globally - Provide 3
8	Name	Official Website	Overview (3 -5 sentences)	Pricing Model: How much do they charge	Tools used in Delivering the Services (1-2 examples)	Competitive Advantage (2-3 sentences)	Advertising to the Audience (2-3sentences)	Central Theme/Message of the Ads (2-3 sentences)	Recent Advertising/Campaign Examples (provide links)	Reviews (2-3 quotes)
9	515 Fitness Inc	https://515fitnessinc.com/	515 Fitness provides a 60-minute session as the clientele engages in both verbal dialogue and physical exertion, accompanied by a mental health therapist. This innovative approach combines action therapy endeavors, such as running, paddle boarding, biking, mindfulness, yoga, weightlifting, dancing, art therapy, and an array of other invigorating pursuits. The objective is to ensure a secure and enjoyable environment that propels individuals toward attaining optimal mental and physical well-being. Mental health counseling has gained the attention of numerous insurance providers who have partnered with 515 Fitness, resulting in bundled coverage for therapy sessions.	The information on pricing is not available, you must contact them, however, they do accept insurance.	515 Fitness offers 3 locations, with 18 private studios.	The competitive advantage is you receive personalized training, with therapy in one session. The cost is minimal, with insurance accepted, and all sessions are in a private studio.	515 Fitness reaches its audience through social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.	The central message provided in the advertising is putting yourself first. They emphasize the fact that mind and body fitness go hand-in-hand.	Example 1 Example 2	1. Tina Johnson "Some therapists are decent but if you really need trauma work or intensive CBT, you likely won't get it here. Oh but they will charge your insurance for what a PhD level psychologist gets paid! Fitness model doesn't really work either. You can't talk through much while counting push-ups and few of the staff actually have any fitness training, which isn't safe for clients. And I recently got charged $50 for a same day cancellation after they changed therapists for my child 4 times in the last 2 years, stating that we had 3 others in the past that they chose to be lenient on and not charge. However, the statement I received only showed 2 in 2021 and at least one was not canceled. Didn't respond to me after I sent a screen shot of the insurance charge for that day. Will never return again. Very unprofessional and poor business model for clients and staff." 2. Maribeth Hines "My daughter and I both see therapists at the Coal City location and have truly had very good experiences with both Liz and Mckenzie. They have helped us in our struggles with our mental health, communication and grief."
10	True Mind+Body	https://truemindbody.com/	True Mind+Body offer the following services: Psychotherapy+Social Emotional Support Educational Assessment+Support Summer Camps Mind-Body Therapy	Pricing is available by contacting them to set up a consultation. They do accept Blue Cross Blue Shield PPO.	Therapy sessions are available at their location.	The competitive advantage of True Mind+Body is they offer services for the entire family in one location. Strengthening your mind and body in one session and one location to achieve peacefulness from the inside out.	True Mind+Body reaches its audience through social media platforms such as Facebook, and Instagram. There are LinkedIn profiles available for individual employees, however they are not publicly available. Additionally, we did find a recent article featuring the company in the NY Times.	The central message provided in their social media posts is geared toward inspiration.	Example 1 Example 2	1. Mohammed Syed "Grateful for Jackie Bernfeld!!" 2. Payton Friedman "The yoga teachers are amazing I had a great experience there I would recommend to come to true mind and body"
11	Andy Jackson Personal Trainer in Northampton	https://www.andy-jackson.com/	Andy Jackson offers a variety of personal training options. Here is a list: Personal Training - fitness classes, cancer rehabilitation, mental health, lower back pain, obesity & diabetes management, strength & flexibility, and neurological conditions. Taekwondo Classes	Pricing is only available by contacting Andy Jackson at his studio or filling out the contact form online.	Personal training for mental health is available at the studio location.	The competitive advantage offered by Andy Jackson focuses on adhering to a consistent and carefully structured exercise regimen that may hold the key to your needs. At the studio, he veers away from traditional treadmills and bulky gym equipment. Instead, he collaborates to design a meticulously tailored exercise program that incorporates a diverse range of engaging activities, ensuring both variety and stimulation throughout your fitness journey.	Andy Jackson reaches his audience through social media platforms such as Facebook, Instagram, YouTube Channel, Twitter, and LinkedIn. He has advertisements with a local news site and HeyGyms for his business. He also provides a fitness blog on his website where you can sign up for a copy of those blogs sent directly to you via email.	The central message is about well-being, healing from the inside out, and being active. With his 14 years of experience and his continued education.	Example 1 Example 2	1. Denise Fisher "Excellent PT" 2. Christopher Lumsden "I've been training now with Andy for a couple of years and I can highly recommend training with him. He is a class above the standard PTs and is always honing his craft, so that his clients can benefit. When I first started, Andy identified that I had weak points in my structure and has helped me target them, which has in turn improved my fitness, flexibility and structural strength. I really noticed the difference when I was skiing, my technique and endurance really improved and I no longer suffered from sore knees or back in the evenings. Andy also introduced me to Silat Fitrah, which is awesome. Thanks for all you help and continued support."
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