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Lesson TitleJEA CategoryTech NeedsOverview
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Ethical dilemmas in yearbook productionLaw and EthicsSome computer accessThis lesson will help students to develop “ethical fitness” by reacting to real situations in producing yearbook content.
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Yearbook branding goal-settingMarketing and Audience EngagementNo computersStudents will reflect on last year’s book (and maybe more) to figure out what they collectively like and dislike for their look and feel for the next year’s theme.
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Featuring underrepresented students in the yearbookMarketing and Audience EngagementSome computer accessFeature Pages and Feature Sections provide contemporary and meaningful forums to include personal coverage and varied forms of storytelling in your publication.
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Selling yearbooksMarketing and Audience EngagementNo computersStudents will review strategies for yearbook sales, including timelines, incentives, promotion and methods for increasing demand.
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Using theme and branding as marketing toolsMarketing and Audience EngagementNo computersThis lesson prompts students to examine the ways to use theme and publication branding as a marketing tool, using a slideshow case study about Grand Blanc High School.
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Marketing and theme buildingMarketing and Audience EngagementNo computersThis lesson prompts students to examine the ways to use theme and publication branding as a marketing tool, and consider their own market audience and complete a processing activity to consider how they might use theme and staff branding to market to their own school
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Using your theme to develop your brandMarketing and Audience EngagementSome computer accessThis lesson walks students through four aspects of using their theme to create an image/brand that can be used to promote the work and the staff.
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Selling yearbooksMarketing and Audience EngagementNo computersStudents will review strategies for yearbook sales, including timelines, incentives, promotion and methods for increasing demand.
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