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2 | Create professional Gantt charts in GanttPRO in a few clicks | |||||||||||||||||||||||||
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4 | Monthly Marketing Plan | 5/12/2020 | ||||||||||||||||||||||||
5 | Color | WBS Number | Task name / Title | Assigned to | Planned start date | Planned end date | Deadline | Progress (%) | Duration (hours) | Estimated hours | Time log (minutes) | Status | Priority | Task description | Cost | Actual cost | ||||||||||
6 | 1 | Executive summary | 5/13/2020 | 5/23/2020 | 0 | 48 | 0 | 0 | 0 | 0 | ||||||||||||||||
7 | 1.1 | Objectives of plan | 5/13/2020 | 5/19/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
8 | 1.2 | Challenges of organization | 5/16/2020 | 5/20/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
9 | 1.3 | Expectations if marketing plan was successful | 5/17/2020 | 5/21/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
10 | 1.4 | Alignment | 5/18/2020 | 5/22/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
11 | 1.5 | Mission | 5/20/2020 | 5/23/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
12 | 2 | Target markets | 5/24/2020 | 5/27/2020 | 0 | 24 | 0 | 0 | 0 | 0 | ||||||||||||||||
13 | 2.1 | Demographics | 5/24/2020 | 5/25/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
14 | 2.2 | Lifestyle | 5/25/2020 | 5/26/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
15 | 2.3 | Actions | 5/26/2020 | 5/27/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
16 | 3 | Organization’s strategies and plans for month | 5/26/2020 | 6/10/2020 | 0 | 88 | 0 | 0 | 0 | 0 | ||||||||||||||||
17 | 3.1 | New products, markets | 5/28/2020 | 5/19/2020 | 0 | -56 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
18 | 3.2 | Promotions | 5/29/2020 | 5/20/2020 | 0 | -48 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
19 | 3.3 | Expansion | 5/30/2020 | 5/21/2020 | 0 | -40 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
20 | 3.4 | Assessment | 5/26/2020 | 5/31/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
21 | 3.5 | Current marketing efforts | 5/27/2020 | 6/1/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
22 | 3.6 | Search Engine positioning (for keywords ) | 5/28/2020 | 6/2/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
23 | 3.7 | Analytics | 5/29/2020 | 6/3/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
24 | 3.8 | Facebook Insights/ likes | 5/30/2020 | 6/4/2020 | 0 | 40 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
25 | 3.9 | Twitter activity | 5/31/2020 | 6/5/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
26 | 3.10 | SWOT situational analysis | 6/1/2020 | 6/6/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
27 | 3.11 | Competitor analysis and environment | 6/2/2020 | 6/7/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
28 | 3.12 | Consumer analysis (different behaviors of target markets ) | 6/3/2020 | 6/8/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
29 | 3.13 | Market research/Consumer insights | 6/4/2020 | 6/9/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
30 | 3.14 | focus group | 6/5/2020 | 6/10/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
31 | 4 | Service blueprint | 5/13/2020 | 5/20/2020 | 0 | 40 | 0 | 0 | 0 | 0 | ||||||||||||||||
32 | 4.1 | Service gap analysis | 5/13/2020 | 5/19/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
33 | 4.2 | Summarize challenges | 5/16/2020 | 5/20/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
34 | 5 | Brand Blueprint | 5/18/2020 | 5/29/2020 | 0 | 64 | 0 | 0 | 0 | 0 | ||||||||||||||||
35 | 5.1 | Brand Personality– How to get your brand unstuck? | 5/18/2020 | 5/22/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
36 | 5.2 | Current image, mindset, behavior | 5/20/2020 | 5/23/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
37 | 5.3 | Desired behavior | 5/23/2020 | 5/24/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
38 | 5.4 | Challenges to overcome | 5/24/2020 | 5/25/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
39 | 5.5 | Brand Properties | 5/25/2020 | 5/26/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
40 | 5.6 | Product/service features | 5/26/2020 | 5/27/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
41 | 5.7 | Logo | 5/27/2020 | 5/28/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
42 | 5.8 | Tagline | 5/28/2020 | 5/29/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
43 | 6 | Integrated Media Sample | 5/26/2020 | 7/7/2020 | 0 | 240 | 0 | 0 | 0 | 0 | ||||||||||||||||
44 | 6.1 | Flyers/ brochures | 5/30/2020 | 5/21/2020 | 0 | -40 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
45 | 6.2 | YouTube -Video | 5/26/2020 | 5/31/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
46 | 6.3 | 5/27/2020 | 6/1/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | |||||||||||||||
47 | 6.4 | 5/28/2020 | 6/2/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | |||||||||||||||
48 | 6.5 | 5/29/2020 | 6/3/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | |||||||||||||||
49 | 6.6 | Blog | 5/30/2020 | 6/4/2020 | 0 | 40 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
50 | 6.7 | Apps | 5/31/2020 | 6/5/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
51 | 6.8 | Social bookmarks | 6/1/2020 | 6/6/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
52 | 6.9 | 6/2/2020 | 6/7/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | |||||||||||||||
53 | 6.10 | 6/3/2020 | 6/8/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | |||||||||||||||
54 | 6.11 | TV/radio | 6/4/2020 | 6/9/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
55 | 6.12 | Infographic | 6/5/2020 | 6/10/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
56 | 6.13 | Guest posting | 6/6/2020 | 7/7/2020 | 0 | 184 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
57 | 6.14 | Newspaper | 5/28/2020 | 6/2/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
58 | 6.15 | Posters | 5/29/2020 | 6/3/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
59 | 6.16 | Personal networks | 5/30/2020 | 6/4/2020 | 0 | 40 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
60 | 6.17 | friends, family, org. | 5/31/2020 | 6/5/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
61 | 6.18 | Local businesses | 6/1/2020 | 6/6/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
62 | 6.19 | Events | 6/2/2020 | 6/7/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
63 | 6.20 | Past participants/buyers | 6/3/2020 | 6/8/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
64 | 6.21 | Partner organizations | 6/4/2020 | 6/9/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
65 | 7 | Implementation (What resources) | 5/17/2020 | 6/10/2020 | 0 | 144 | 0 | 0 | 0 | 0 | ||||||||||||||||
66 | 7.1 | staff | 6/6/2020 | 6/10/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
67 | 7.2 | management | 5/17/2020 | 5/31/2020 | 0 | 80 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
68 | 7.3 | staff availability | 5/18/2020 | 6/1/2020 | 0 | 80 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
69 | 7.4 | expertise to implement the plan | 5/19/2020 | 6/2/2020 | 0 | 80 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
70 | 7.5 | outsource elements of plan (use outside vendors) | 5/20/2020 | 6/3/2020 | 0 | 80 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
71 | 7.6 | time | 5/21/2020 | 6/4/2020 | 0 | 80 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
72 | 7.7 | resources (financial) | 5/22/2020 | 6/5/2020 | 0 | 80 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
73 | 8 | Monitoring Evaluation | 5/23/2020 | 6/1/2020 | 0 | 56 | 0 | 0 | 0 | 0 | ||||||||||||||||
74 | 8.1 | Monitoring metrics | 5/23/2020 | 5/27/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
75 | 8.2 | Website - Google Analytics | 5/24/2020 | 5/28/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
76 | 8.3 | Social media insights | 5/25/2020 | 5/29/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
77 | 8.4 | Digital footprint changes | 5/26/2020 | 5/30/2020 | 0 | 16 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
78 | 8.5 | Company Alerts | 5/27/2020 | 5/31/2020 | 0 | 16 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
79 | 8.6 | Evaluation | 5/28/2020 | 6/1/2020 | 0 | 16 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
80 | 9 | MEASURE monthly results | 5/17/2020 | 5/27/2020 | 0 | 64 | 0 | 0 | 0 | 0 | ||||||||||||||||
81 | 9.1 | Determine Return on Investment (ROI) or Social ROI (SROI) | 5/17/2020 | 5/22/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
82 | 9.2 | Sustainability | 5/18/2020 | 5/23/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
83 | 9.3 | Plan for ongoing feedback from target markets | 5/19/2020 | 5/24/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
84 | 9.4 | Innovate digital media and distribution channels | 5/20/2020 | 5/25/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
85 | 9.5 | Adjust strategy to maximize efforts | 5/21/2020 | 5/26/2020 | 0 | 24 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
86 | 9.6 | Integrate Social Enterprise (digital tools throughout departments of organization to facilitate upward and downward communications) | 5/22/2020 | 5/27/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
87 | 10 | Analysis and strategy | 5/16/2020 | 5/28/2020 | 0 | 80 | 0 | 0 | 0 | 0 | ||||||||||||||||
88 | 10.1 | Company defined | 5/16/2020 | 5/22/2020 | 0 | 40 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
89 | 10.2 | Your mission | 5/17/2020 | 5/23/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
90 | 10.3 | Your vision | 5/18/2020 | 5/24/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
91 | 10.4 | Target audience | 5/19/2020 | 5/25/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
92 | 10.5 | Your message | 5/20/2020 | 5/26/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
93 | 10.6 | Strengths defined | 5/21/2020 | 5/27/2020 | 0 | 32 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
94 | 10.7 | Weaknesses defined | 5/22/2020 | 5/28/2020 | 0 | 40 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
95 | 11 | Social media marketing (budget) | 5/17/2020 | 5/18/2020 | 0 | 8 | 0 | 0 | 0 | 0 | ||||||||||||||||
96 | 11.1 | Human resources - cost | 5/17/2020 | 5/18/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
97 | 11.2 | Advertising | 5/17/2020 | 5/18/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
98 | 11.3 | Promotions | 5/17/2020 | 5/18/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
99 | 11.4 | Agency fees / retainer | 5/17/2020 | 5/18/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
100 | 11.5 | Hardware | 5/17/2020 | 5/18/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 |