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Monthly Marketing Plan5/12/2020
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Color
WBS Number
Task name / Title
Assigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary5/13/20205/23/20200480000
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1.1Objectives of plan5/13/20205/19/202003200OpenMedium00
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1.2Challenges of organization5/16/20205/20/202003200OpenMedium00
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1.3Expectations if marketing plan was successful5/17/20205/21/202003200OpenMedium00
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1.4Alignment5/18/20205/22/202002400OpenMedium00
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1.5Mission5/20/20205/23/20200800OpenMedium00
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2Target markets5/24/20205/27/20200240000
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2.1Demographics5/24/20205/25/20200800OpenMedium00
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2.2Lifestyle5/25/20205/26/20200800OpenMedium00
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2.3Actions5/26/20205/27/20200800OpenMedium00
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3Organization’s strategies and plans for month5/26/20206/10/20200880000
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3.1New products, markets5/28/20205/19/20200-5600OpenMedium00
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3.2Promotions5/29/20205/20/20200-4800OpenMedium00
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3.3Expansion5/30/20205/21/20200-4000OpenMedium00
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3.4Assessment5/26/20205/31/202002400OpenMedium00
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3.5Current marketing efforts5/27/20206/1/202002400OpenMedium00
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3.6Search Engine positioning (for keywords )5/28/20206/2/202002400OpenMedium00
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3.7Analytics5/29/20206/3/202003200OpenMedium00
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3.8Facebook Insights/ likes5/30/20206/4/202004000OpenMedium00
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3.9Twitter activity5/31/20206/5/202003200OpenMedium00
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3.10SWOT situational analysis6/1/20206/6/202002400OpenMedium00
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3.11Competitor analysis and environment6/2/20206/7/202002400OpenMedium00
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3.12Consumer analysis (different behaviors of target markets )6/3/20206/8/202002400OpenMedium00
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3.13Market research/Consumer insights6/4/20206/9/202002400OpenMedium00
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3.14focus group6/5/20206/10/202003200OpenMedium00
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4Service blueprint5/13/20205/20/20200400000
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4.1Service gap analysis5/13/20205/19/202003200OpenMedium00
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4.2Summarize challenges5/16/20205/20/202003200OpenMedium00
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5Brand Blueprint5/18/20205/29/20200640000
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5.1Brand Personality– How to get your brand unstuck?5/18/20205/22/202002400OpenMedium00
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5.2Current image, mindset, behavior5/20/20205/23/20200800OpenMedium00
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5.3Desired behavior5/23/20205/24/20200800OpenMedium00
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5.4Challenges to overcome5/24/20205/25/20200800OpenMedium00
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5.5Brand Properties5/25/20205/26/20200800OpenMedium00
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5.6Product/service features5/26/20205/27/20200800OpenMedium00
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5.7Logo5/27/20205/28/20200800OpenMedium00
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5.8Tagline5/28/20205/29/20200000OpenMedium00
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6Integrated Media Sample5/26/20207/7/202002400000
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6.1Flyers/ brochures5/30/20205/21/20200-4000OpenMedium00
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6.2YouTube -Video5/26/20205/31/202002400OpenMedium00
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6.3Facebook5/27/20206/1/202002400OpenMedium00
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6.4Twitter5/28/20206/2/202002400OpenMedium00
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6.5Email5/29/20206/3/202003200OpenMedium00
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6.6Blog5/30/20206/4/202004000OpenMedium00
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6.7Apps5/31/20206/5/202003200OpenMedium00
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6.8Social bookmarks6/1/20206/6/202002400OpenMedium00
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6.9Pinterest6/2/20206/7/202002400OpenMedium00
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6.10Instagram6/3/20206/8/202002400OpenMedium00
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6.11TV/radio6/4/20206/9/202002400OpenMedium00
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6.12Infographic6/5/20206/10/202003200OpenMedium00
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6.13Guest posting6/6/20207/7/2020018400OpenMedium00
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6.14Newspaper5/28/20206/2/202002400OpenMedium00
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6.15Posters5/29/20206/3/202003200OpenMedium00
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6.16Personal networks5/30/20206/4/202004000OpenMedium00
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6.17friends, family, org.5/31/20206/5/202003200OpenMedium00
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6.18Local businesses6/1/20206/6/202002400OpenMedium00
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6.19Events6/2/20206/7/202002400OpenMedium00
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6.20Past participants/buyers6/3/20206/8/202002400OpenMedium00
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6.21Partner organizations6/4/20206/9/202002400OpenMedium00
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7Implementation (What resources)5/17/20206/10/202001440000
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7.1staff6/6/20206/10/202003200OpenMedium00
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7.2management5/17/20205/31/202008000OpenMedium00
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7.3staff availability5/18/20206/1/202008000OpenMedium00
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7.4expertise to implement the plan5/19/20206/2/202008000OpenMedium00
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7.5outsource elements of plan (use outside vendors)5/20/20206/3/202008000OpenMedium00
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7.6time5/21/20206/4/202008000OpenMedium00
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7.7resources (financial)5/22/20206/5/202008000OpenMedium00
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8Monitoring Evaluation5/23/20206/1/20200560000
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8.1Monitoring metrics5/23/20205/27/202003200OpenMedium00
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8.2Website - Google Analytics5/24/20205/28/202003200OpenMedium00
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8.3Social media insights5/25/20205/29/202002400OpenMedium00
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8.4Digital footprint changes5/26/20205/30/202001600OpenMedium00
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8.5Company Alerts5/27/20205/31/202001600OpenMedium00
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8.6Evaluation5/28/20206/1/202001600OpenMedium00
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9MEASURE monthly results5/17/20205/27/20200640000
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9.1Determine Return on Investment (ROI) or Social ROI (SROI)5/17/20205/22/202003200OpenMedium00
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9.2Sustainability5/18/20205/23/202002400OpenMedium00
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9.3Plan for ongoing feedback from target markets5/19/20205/24/202002400OpenMedium00
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9.4Innovate digital media and distribution channels5/20/20205/25/202002400OpenMedium00
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9.5Adjust strategy to maximize efforts5/21/20205/26/202002400OpenMedium00
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9.6Integrate Social Enterprise (digital tools throughout departments of organization to facilitate upward and downward communications)5/22/20205/27/202003200OpenMedium00
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10Analysis and strategy5/16/20205/28/20200800000
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10.1Company defined5/16/20205/22/202004000OpenMedium00
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10.2Your mission5/17/20205/23/202003200OpenMedium00
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10.3Your vision5/18/20205/24/202003200OpenMedium00
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10.4Target audience5/19/20205/25/202003200OpenMedium00
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10.5Your message5/20/20205/26/202003200OpenMedium00
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10.6Strengths defined5/21/20205/27/202003200OpenMedium00
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10.7Weaknesses defined5/22/20205/28/202004000OpenMedium00
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11Social media marketing (budget)5/17/20205/18/2020080000
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11.1Human resources - cost5/17/20205/18/20200800OpenMedium00
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11.2Advertising5/17/20205/18/20200800OpenMedium00
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11.3Promotions5/17/20205/18/20200800OpenMedium00
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11.4Agency fees / retainer5/17/20205/18/20200800OpenMedium00
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11.5Hardware5/17/20205/18/20200800OpenMedium00