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Competitive Analysis Report
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Week of September 12, 2016
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Competitor #1Our PriceTheir Price
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GVSU Java City vs. Amway StarbucksPortion9/12/20169/12/2016
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Freshly Brewed Coffee16 oz$2.19$2.10
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Caramel Macchiato16oz$4.29$4.45
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Plain Latte16oz$3.69$3.65
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Chai Tea Latte16oz$3.59$3.95
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Javalanche vs. Frappaccino (Flavored)20oz$4.99$4.65
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Competitor #2Our PriceTheir Price
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GVSU Java City vs. Biggby Allendale Portion9/12/20169/12/2016
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Coffee16 oz$2.19$1.99
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Caramel Macchiato vs. Caramel Marvel16oz$4.29$4.69
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Latte16oz$3.69$4.69
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Flavored Javalanche vs. Flavored Frozen Drink 20oz$4.99$5.49
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Competitor #3Our PriceTheir Price
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GVSU C-Stores vs. Meijer C-Store StandalePortion9/12/20169/12/2016
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Starbucks Frapp13.7oz$3.09$2.99
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Pepsi/Coke20oz$1.79$1.79
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Aquafina Bottled Water20oz$1.69$1.19
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Sobe20oz$2.09$1.89
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Oceanspray18.5oz$2.09$1.89
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Gatorade20oz$1.79$1.59
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Gatorade28oz$2.39$2.19
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Rockstar/Amp15oz$2.59$2.29
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Competitor #4Our PriceTheir Price
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GVSU C-Stores vs. Speedway AllendalePortion9/12/20169/12/2016
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Starbucks Frapp13.7oz$3.09$2.99
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Pepsi/Coke20oz$1.79$1.79
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Aquafina Bottled Water20oz$1.69$1.39
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Oceanspray18.5oz$2.09$1.79
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Gatorade20oz$1.79$1.69
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Gatorade28oz$2.39$2.49
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Rockstar/Amp15oz$2.59$2.69
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Competitor #5Our PriceTheir Price
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GVSU Grille Works vs. Burger KingPortion9/12/20169/12/2016
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Angus Burger 3.2oz vs. Whopper$4.39$4.49
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Grilled Chicken Sandwich$4.99$4.29
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Fries Large$2.69$2.59
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Fountain Pop20oz$1.79$1.79
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