| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
1 | Competitive Analysis Report | |||||
2 | Week of September 12, 2016 | |||||
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4 | Competitor #1 | Our Price | Their Price | |||
5 | GVSU Java City vs. Amway Starbucks | Portion | 9/12/2016 | 9/12/2016 | ||
6 | Freshly Brewed Coffee | 16 oz | $2.19 | $2.10 | ||
7 | Caramel Macchiato | 16oz | $4.29 | $4.45 | ||
8 | Plain Latte | 16oz | $3.69 | $3.65 | ||
9 | Chai Tea Latte | 16oz | $3.59 | $3.95 | ||
10 | Javalanche vs. Frappaccino (Flavored) | 20oz | $4.99 | $4.65 | ||
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12 | Competitor #2 | Our Price | Their Price | |||
13 | GVSU Java City vs. Biggby Allendale | Portion | 9/12/2016 | 9/12/2016 | ||
14 | Coffee | 16 oz | $2.19 | $1.99 | ||
15 | Caramel Macchiato vs. Caramel Marvel | 16oz | $4.29 | $4.69 | ||
16 | Latte | 16oz | $3.69 | $4.69 | ||
17 | Flavored Javalanche vs. Flavored Frozen Drink | 20oz | $4.99 | $5.49 | ||
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19 | Competitor #3 | Our Price | Their Price | |||
20 | GVSU C-Stores vs. Meijer C-Store Standale | Portion | 9/12/2016 | 9/12/2016 | ||
21 | Starbucks Frapp | 13.7oz | $3.09 | $2.99 | ||
22 | Pepsi/Coke | 20oz | $1.79 | $1.79 | ||
23 | Aquafina Bottled Water | 20oz | $1.69 | $1.19 | ||
24 | Sobe | 20oz | $2.09 | $1.89 | ||
25 | Oceanspray | 18.5oz | $2.09 | $1.89 | ||
26 | Gatorade | 20oz | $1.79 | $1.59 | ||
27 | Gatorade | 28oz | $2.39 | $2.19 | ||
28 | Rockstar/Amp | 15oz | $2.59 | $2.29 | ||
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30 | Competitor #4 | Our Price | Their Price | |||
31 | GVSU C-Stores vs. Speedway Allendale | Portion | 9/12/2016 | 9/12/2016 | ||
32 | Starbucks Frapp | 13.7oz | $3.09 | $2.99 | ||
33 | Pepsi/Coke | 20oz | $1.79 | $1.79 | ||
34 | Aquafina Bottled Water | 20oz | $1.69 | $1.39 | ||
35 | Oceanspray | 18.5oz | $2.09 | $1.79 | ||
36 | Gatorade | 20oz | $1.79 | $1.69 | ||
37 | Gatorade | 28oz | $2.39 | $2.49 | ||
38 | Rockstar/Amp | 15oz | $2.59 | $2.69 | ||
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40 | Competitor #5 | Our Price | Their Price | |||
41 | GVSU Grille Works vs. Burger King | Portion | 9/12/2016 | 9/12/2016 | ||
42 | Angus Burger 3.2oz vs. Whopper | $4.39 | $4.49 | |||
43 | Grilled Chicken Sandwich | $4.99 | $4.29 | |||
44 | Fries Large | $2.69 | $2.59 | |||
45 | Fountain Pop | 20oz | $1.79 | $1.79 | ||
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