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OptimizationOwnerDate StartedObjective/WhyStatusAdditional Details/Insights
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Updated Landing Pages for Blue Widgets Ad Group. Updated Landing Page from: www.example.com/widgets to www.example.com/blue-widgets.John Doe5/5/2014Blue Widgets Ad Group consistently performed under Account goal of $5 CPA. Hypothesis = new Landing Pages could improve Conversion Rates, making CPA more efficientOngoing - estimated completion date = 6/5Price & shipping details did not change. Historically see flat Month over Month sales during May.
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