Product Marketing Alliance | Request for Knowledge
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Request for Knowledge
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Select a topic and start writing. You will be the featured contributor on the Product Marketing Alliance platform.
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Email richard@productmarketingalliance.com to sign up for the topic you want to write. Or suggest a topic to cover here
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Messaging and PositioningManaging Product LaunchesCompetitive Intelligence, Customer and Market ResearchSales Enablement / Sales CollateralGeneral PMMReporting on Product MarketingProduct-Led Growth
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How to create and maintain product positioningHow do build a GTM strategy How to acquire expertise on buyersHow to work with sales enablemnt teamHow to lead product margketing team membersHow to measure impact of product marketing activity on revenue
How important it is for them to understand lead generation
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How to create and maintain product messagingHow do you understand field challenges & opportunitiesHow to serve as the voice of the customerHow to create client case studiesHow to hire product marketing team membersHow to measure product marketing team productivityHow to acquire users through referrals
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How to create use case messagingHow to understand strategy & product roadmapHow to understand the competition & market How to create software demo colaterol How to hire for product marketing teamsHow to measure success of a product featureHow to build a customer acquisition strategy (from scratch)
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How do you create buyer personasHow to lead cross-functional product GTM effortsHow to monitor competitor activityHow to create buyer personasHow to interview product marketing candidatesHow to define what product marketing success means to your companyHow reactivate churned users
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How to maintain buyer personasHow to develop a process for Go-to-Market strategyHow to create competitive information/toolsHow to train sales team on collateral/messaging/tool usageHow to optimize the structure of product marketing teamsHow to choose the right product marketing KPIsHow to generate market awareness for products
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How to create business case messagingDefine Go-to-Market strategy success & failures How to maintain competitive information/toolsHow to brief sales team on marketing campaignsHow to manage a product marketing team How to measure impact of marketing activity on customer lifecycleHow to decide which part of the funnel to focus on
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How to ensure messaging is being utilized in contnetSteps for developing a GTM strategyHow to identify potential threats in the marketHow to provide direct support for salesHow to give input on product roadmap planningWho should the product marketing team report to?How to evolve your product marketing team as your company grows
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How to build differentiated value propositionsHow to market a new product feature How to identify key opporntunities in the marketHow to create product collateralHow does product marketing differ from product managementHow to build a data collection infrastructure for growth
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How to identify and prioritize gaps in value propositionsHow to roll out product features internallyHow to conduct win-loss analysisHow to maintain product collateral
How to enable the entire org to speak intelligentlyabout your product
How to know you've found "product channel fit"
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How to test internal assumptionsHow to work with a product manager on a product launchHow to acquire subject matter expertise in a productHow to reate sales presentationsWhat are the most important skills to acquire as a PMM?How to build growth through paid advertising
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How to creatively researche internally and externally to support claimsHow to coordinate a launch with internal stakeholdersHow to give input to product teams on product directionHow to maintain sales presentationsWhat does the perfect product marketing tech stack look like?How to acquire users through social media
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How to convey positioning & value proposition clearly
How to influence the entire organization to launch a new product
How to give input to product teams on new featuresHow to create technical contentHow to get started in Product marketing How to acquire users through content marketing
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How to connect differentiated capabilities to benefits the buyer cares aboutHow to give input to product teams on product integrationsHow to maintain technical contentHow to define product marketing
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How to tell engaging storiesHow to deliver product demonstrationsHow to create website contentWhat does product marketing mean today
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How should styles differ to suit different mediaHow to create product demonstrationsHow to maintain website contentHow to land a product marketing position
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How to review product demonstrationsHow to create sales scripts/emailsTop 5 product marketing responsibilities
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How to experiment with pricingHow to maintain sales scripts/emailsEvolving role of Product Marketing
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How to determine which subject matter gaps are most critical Is Product Marketing the right job title for the role
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How to leverage data to influence a roadmapProduct Marketing, the lynchpin of product-led growth?
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How to write a competitive Profile MatrixCompanies that excel in Product marketing
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How often do you talk to customers Top 10 teams in product marketing
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How to win against competitors Top 10 rising stars in product marketing
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How to conduct win loss interview programsTop 10 leader in in product marketing
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Day in the life of a product marketing leader
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