Product Marketing Alliance | Request for Knowledge

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2	Request for Knowledge
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4	Select a topic and start writing. You will be the featured contributor on the Product Marketing Alliance platform.
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6	Email richard@productmarketingalliance.com to sign up for the topic you want to write. Or suggest a topic to cover here
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8	Messaging and Positioning	Managing Product Launches	Competitive Intelligence, Customer and Market Research	Sales Enablement / Sales Collateral	General PMM	Reporting on Product Marketing	Product-Led Growth
9	How to create and maintain product positioning	How do build a GTM strategy	How to acquire expertise on buyers	How to work with sales enablemnt team	How to lead product margketing team members	How to measure impact of product marketing activity on revenue	How important it is for them to understand lead generation
10	How to create and maintain product messaging	How do you understand field challenges & opportunities	How to serve as the voice of the customer	How to create client case studies	How to hire product marketing team members	How to measure product marketing team productivity	How to acquire users through referrals
11	How to create use case messaging	How to understand strategy & product roadmap	How to understand the competition & market	How to create software demo colaterol	How to hire for product marketing teams	How to measure success of a product feature	How to build a customer acquisition strategy (from scratch)
12	How do you create buyer personas	How to lead cross-functional product GTM efforts	How to monitor competitor activity	How to create buyer personas	How to interview product marketing candidates	How to define what product marketing success means to your company	How reactivate churned users
13	How to maintain buyer personas	How to develop a process for Go-to-Market strategy	How to create competitive information/tools	How to train sales team on collateral/messaging/tool usage	How to optimize the structure of product marketing teams	How to choose the right product marketing KPIs	How to generate market awareness for products
14	How to create business case messaging	Define Go-to-Market strategy success & failures	How to maintain competitive information/tools	How to brief sales team on marketing campaigns	How to manage a product marketing team	How to measure impact of marketing activity on customer lifecycle	How to decide which part of the funnel to focus on
15	How to ensure messaging is being utilized in contnet	Steps for developing a GTM strategy	How to identify potential threats in the market	How to provide direct support for sales	How to give input on product roadmap planning	Who should the product marketing team report to?	How to evolve your product marketing team as your company grows
16	How to build differentiated value propositions	How to market a new product feature	How to identify key opporntunities in the market	How to create product collateral	How does product marketing differ from product management		How to build a data collection infrastructure for growth
17	How to identify and prioritize gaps in value propositions	How to roll out product features internally	How to conduct win-loss analysis	How to maintain product collateral	How to enable the entire org to speak intelligentlyabout your product		How to know you've found "product channel fit"
18	How to test internal assumptions	How to work with a product manager on a product launch	How to acquire subject matter expertise in a product	How to reate sales presentations	What are the most important skills to acquire as a PMM?		How to build growth through paid advertising
19	How to creatively researche internally and externally to support claims	How to coordinate a launch with internal stakeholders	How to give input to product teams on product direction	How to maintain sales presentations	What does the perfect product marketing tech stack look like?		How to acquire users through social media
20	How to convey positioning & value proposition clearly	How to influence the entire organization to launch a new product	How to give input to product teams on new features	How to create technical content	How to get started in Product marketing		How to acquire users through content marketing
21	How to connect differentiated capabilities to benefits the buyer cares about		How to give input to product teams on product integrations	How to maintain technical content	How to define product marketing
22	How to tell engaging stories		How to deliver product demonstrations	How to create website content	What does product marketing mean today
23	How should styles differ to suit different media		How to create product demonstrations	How to maintain website content	How to land a product marketing position
24			How to review product demonstrations	How to create sales scripts/emails	Top 5 product marketing responsibilities
25			How to experiment with pricing	How to maintain sales scripts/emails	Evolving role of Product Marketing
26			How to determine which subject matter gaps are most critical		Is Product Marketing the right job title for the role
27			How to leverage data to influence a roadmap		Product Marketing, the lynchpin of product-led growth?
28			How to write a competitive Profile Matrix		Companies that excel in Product marketing
29			How often do you talk to customers		Top 10 teams in product marketing
30			How to win against competitors		Top 10 rising stars in product marketing
31			How to conduct win loss interview programs		Top 10 leader in in product marketing
32					Day in the life of a product marketing leader
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