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2 | Request for Knowledge | ||||||||||||||||||||||||||
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4 | Select a topic and start writing. You will be the featured contributor on the Product Marketing Alliance platform. | ||||||||||||||||||||||||||
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6 | Email richard@productmarketingalliance.com to sign up for the topic you want to write. Or suggest a topic to cover here | ||||||||||||||||||||||||||
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8 | Messaging and Positioning | Managing Product Launches | Competitive Intelligence, Customer and Market Research | Sales Enablement / Sales Collateral | General PMM | Reporting on Product Marketing | Product-Led Growth | ||||||||||||||||||||
9 | How to create and maintain product positioning | How do build a GTM strategy | How to acquire expertise on buyers | How to work with sales enablemnt team | How to lead product margketing team members | How to measure impact of product marketing activity on revenue | How important it is for them to understand lead generation | ||||||||||||||||||||
10 | How to create and maintain product messaging | How do you understand field challenges & opportunities | How to serve as the voice of the customer | How to create client case studies | How to hire product marketing team members | How to measure product marketing team productivity | How to acquire users through referrals | ||||||||||||||||||||
11 | How to create use case messaging | How to understand strategy & product roadmap | How to understand the competition & market | How to create software demo colaterol | How to hire for product marketing teams | How to measure success of a product feature | How to build a customer acquisition strategy (from scratch) | ||||||||||||||||||||
12 | How do you create buyer personas | How to lead cross-functional product GTM efforts | How to monitor competitor activity | How to create buyer personas | How to interview product marketing candidates | How to define what product marketing success means to your company | How reactivate churned users | ||||||||||||||||||||
13 | How to maintain buyer personas | How to develop a process for Go-to-Market strategy | How to create competitive information/tools | How to train sales team on collateral/messaging/tool usage | How to optimize the structure of product marketing teams | How to choose the right product marketing KPIs | How to generate market awareness for products | ||||||||||||||||||||
14 | How to create business case messaging | Define Go-to-Market strategy success & failures | How to maintain competitive information/tools | How to brief sales team on marketing campaigns | How to manage a product marketing team | How to measure impact of marketing activity on customer lifecycle | How to decide which part of the funnel to focus on | ||||||||||||||||||||
15 | How to ensure messaging is being utilized in contnet | Steps for developing a GTM strategy | How to identify potential threats in the market | How to provide direct support for sales | How to give input on product roadmap planning | Who should the product marketing team report to? | How to evolve your product marketing team as your company grows | ||||||||||||||||||||
16 | How to build differentiated value propositions | How to market a new product feature | How to identify key opporntunities in the market | How to create product collateral | How does product marketing differ from product management | How to build a data collection infrastructure for growth | |||||||||||||||||||||
17 | How to identify and prioritize gaps in value propositions | How to roll out product features internally | How to conduct win-loss analysis | How to maintain product collateral | How to enable the entire org to speak intelligentlyabout your product | How to know you've found "product channel fit" | |||||||||||||||||||||
18 | How to test internal assumptions | How to work with a product manager on a product launch | How to acquire subject matter expertise in a product | How to reate sales presentations | What are the most important skills to acquire as a PMM? | How to build growth through paid advertising | |||||||||||||||||||||
19 | How to creatively researche internally and externally to support claims | How to coordinate a launch with internal stakeholders | How to give input to product teams on product direction | How to maintain sales presentations | What does the perfect product marketing tech stack look like? | How to acquire users through social media | |||||||||||||||||||||
20 | How to convey positioning & value proposition clearly | How to influence the entire organization to launch a new product | How to give input to product teams on new features | How to create technical content | How to get started in Product marketing | How to acquire users through content marketing | |||||||||||||||||||||
21 | How to connect differentiated capabilities to benefits the buyer cares about | How to give input to product teams on product integrations | How to maintain technical content | How to define product marketing | |||||||||||||||||||||||
22 | How to tell engaging stories | How to deliver product demonstrations | How to create website content | What does product marketing mean today | |||||||||||||||||||||||
23 | How should styles differ to suit different media | How to create product demonstrations | How to maintain website content | How to land a product marketing position | |||||||||||||||||||||||
24 | How to review product demonstrations | How to create sales scripts/emails | Top 5 product marketing responsibilities | ||||||||||||||||||||||||
25 | How to experiment with pricing | How to maintain sales scripts/emails | Evolving role of Product Marketing | ||||||||||||||||||||||||
26 | How to determine which subject matter gaps are most critical | Is Product Marketing the right job title for the role | |||||||||||||||||||||||||
27 | How to leverage data to influence a roadmap | Product Marketing, the lynchpin of product-led growth? | |||||||||||||||||||||||||
28 | How to write a competitive Profile Matrix | Companies that excel in Product marketing | |||||||||||||||||||||||||
29 | How often do you talk to customers | Top 10 teams in product marketing | |||||||||||||||||||||||||
30 | How to win against competitors | Top 10 rising stars in product marketing | |||||||||||||||||||||||||
31 | How to conduct win loss interview programs | Top 10 leader in in product marketing | |||||||||||||||||||||||||
32 | Day in the life of a product marketing leader | ||||||||||||||||||||||||||
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