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Persona 1 - The EntreprenuerPersona 2 - ENTER HEREPersona 3 - ENTER HEREPersona 4 - ENTER HEREPersona 5 - ENTER HERE
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CategorySub CategoryPersona Buildout (FILL THIS COLUMN OUT)CategorySub CategoryPersona Buildout (FILL THIS COLUMN OUT)CategorySub CategoryPersona Buildout (FILL THIS COLUMN OUT)CategorySub CategoryPersona Buildout (FILL THIS COLUMN OUT)CategorySub CategoryPersona Buildout (FILL THIS COLUMN OUT)
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BackgroundJobBusiness ownerBackgroundJobBackgroundJobBackgroundJobBackgroundJob
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Career pathEntreprenuerCareer pathCareer pathCareer pathCareer path
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FamilyIn a relationshipFamilyFamilyFamilyFamily
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DemographicsSexMaleDemographicsSexDemographicsSexDemographicsSexDemographicsSex
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Age25 - 34AgeAgeAgeAge
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Income$70k - $120kIncomeIncomeIncomeIncome
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LocationChicagoLocationLocationLocationLocation
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InterestsHobbiesOutdoor activities, readingInterestsHobbiesInterestsHobbiesInterestsHobbiesInterestsHobbies
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Leisure timespending time with family or friends, going out to eatLeisure timeLeisure timeLeisure timeLeisure time
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MediaEntreprenuer, MarketingLandMediaMediaMediaMedia
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InfluencersRyan Deiss, Russell Brunson, David MeltzerInfluencersInfluencersInfluencersInfluencers
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Websitesamazon.com, audbile.com, techcrunch.comWebsitesWebsitesWebsitesWebsites
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IdentifiersDemeanorFocused, drivenIdentifiersDemeanorIdentifiersDemeanorIdentifiersDemeanorIdentifiersDemeanor
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Communication preferencesEmailCommunication preferencesCommunication preferencesCommunication preferencesCommunication preferences
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GoalsPrimary goalTo grow top lines sales of their businessGoalsPrimary goalGoalsPrimary goalGoalsPrimary goalGoalsPrimary goal
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Secondary goalTo grow botton line profitsSecondary goalSecondary goalSecondary goalSecondary goal
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ChallengesPrimary challengeLack of resourcesChallengesPrimary challengeChallengesPrimary challengeChallengesPrimary challengeChallengesPrimary challenge
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Secondary challengeLack of knowledgeSecondary challengeSecondary challengeSecondary challengeSecondary challenge
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What can we do?To help achieve their goalEducate an inspire through well researched and written contentWhat can we do?To help achieve their goalWhat can we do?To help achieve their goalWhat can we do?To help achieve their goalWhat can we do?To help achieve their goal
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To help overcome their challengesGrow their traffic to provide more salesTo help overcome their challengesTo help overcome their challengesTo help overcome their challengesTo help overcome their challenges
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Common objectivesWhy wouldn't they buy?Too expensiveCommon objectivesWhy wouldn't they buy?Common objectivesWhy wouldn't they buy?Common objectivesWhy wouldn't they buy?Common objectivesWhy wouldn't they buy?
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Elevator pitchSell them....We do things right the first time - it will save you money in the long run.Elevator pitchSell them....Elevator pitchSell them....Elevator pitchSell them....Elevator pitchSell them....
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