HCI440 Instagram Shoppers
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Instagram Shoppers 5 tasks
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Task 1 Find the feature where they can see what items are tagged in the post
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Task 1 Find the feature where they can see what items are tagged in the postNote TakerDateUser’s knowledge and skill level on Instagram:User’s knowledge and skill level on online shoppingTask Results: A) Pass; B) Failure: C) Rejection# of Errors# of Usability Error (e.g., slips, mistakes, user interface programs) # of Test Errors (e.g., prototype or product bugs, scenario errors, test material errors or omissions)# of times of asking for help from testers: A) None: B)1-2 time; C)3-4 times; D) 5 times or moreWhat do you like the best about this design?
What do you think should be improved? Why?
Is it easy for you to complete the task? If not, what made you stressful?(1: Very Difficult; 5: Very Easy)Is it easy to learn if instructed?
Anything caused confusion?
Are you satisfied with your experience while completing the task? Why?
(1: Very Dissatisfied; 5: Very Satisfied)
Any missing feature that you can think of?
Any comments from observation
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User 1 Tiffany11/7ExpertExpert/AdvancedA000AIts ease of use.No improvement.Yes, very easy.N/ANo5. Easy to use and made sense.Would like to know the price of the item first before I decide to go to the item.N/A
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User 2Bo11/7MediumExpertPass0002 timesMany interactions between me and technologyFat-finger frustration. Could accidentally tap the wrong item. 4YesHow to find the rignt tag for the intended item?3. Nothing too specialItem can be list in the post, and I can just tap the hashtag instead of the picture.Takes time to get used to the do the task on the fake interface.
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User 3Hang11/8ExpertExpertPass0002 timesConvenienceNothing.4Yesnonothing too specialNoNothing special
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User 4Andrew11/8MediumAdvancedPass1001 timeClean and simple lookingMake the icon stand out more4YesThe icon just looked like a notebook not a checklist4. Pretty satisfiedNoMake a better icon
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User 5Rosario11/9MediumAdvancedPass001 timeEase of usemake icon jump3Yesno help file popup1sizes availablesimplify interface
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Task 2 Add items to wishlist
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Task 2 Add items to wishlistNote TakerDateUser’s knowledge and skill level on Instagram:User’s knowledge and skill level on online shoppingTask Results: A) Pass; B) Failure: C) Rejection# of Errors# of Usability Error (e.g., slips, mistakes, user interface programs) # of Test Errors (e.g., prototype or product bugs, scenario errors, test material errors or omissions)# of times of asking for help from testers: A) None: B)1-2 time; C)3-4 times; D) 5 times or moreWhat do you like the best about this design?
What do you think should be improved? Why?
Is it easy for you to complete the task? If not, what made you stressful?(1: Very Difficult; 5: Very Easy)Is it easy to learn if instructed?
Anything caused confusion?
Are you satisfied with your experience while completing the task? Why?
(1: Very Dissatisfied; 5: Very Satisfied)
Any missing feature that you can think of?
Any comments from observation
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User 1 Tiffany11/7Expert ExpertC1Mistakes with double tapping instead of long pressing.1BI just like having a wish list feature.Being able to move items from wish list to cart.3YesIm used to double tapping, not long pressing. Dont see the purpose.3Wish list to shopping cart would be nice.This feature needs to be made clearer, my user was confused.
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User 2Bo11/7MediumExpertFailure2021-2 timesNothingNot clearly directed on how to add items to wishlist. 1YesThe process of adding to wishlist. I didnt even noted that I can add items to wishlist. The wishlist icon is not quite noticeable. 1Long press and it shows "add to wishlist" maybeFrustrated on how to complete the task.
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User 3Hang11/8Expert ExpertFailure1001 timeNoneItems cancelation operation in wishlist is vague3YesToo many long pressing operation is kind of annoying.3Share an item to friends.Doesn't like the long pressing operation for canceling an item.
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User 4Andrew11/8MediumAdvancedPass2121 timeCool idea, but not greatly executedHow to remove items from wishlist easier2YesNew users may not figure out how to add items unless they are instructed first2Price next to the itemThey didn't really know what to do until they asked me for help
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User 5Rosario11/9mediumExpertpass112Bfelt goodhelp popup, larger interface2Yesneed a "best viewed on desktop" guidline 2help popupInterface needs to help older people
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Task 3 Figure out how to get to the external shopping site from the Instagram post
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Task 3 Figure out how to get to the external shopping site from the Instagram post



Note TakerDateUser’s knowledge and skill level on Instagram:User’s knowledge and skill level on online shoppingTask Results: A) Pass; B) Failure: C) Rejection# of Errors# of Usability Error (e.g., slips, mistakes, user interface programs) # of Test Errors (e.g., prototype or product bugs, scenario errors, test material errors or omissions)# of times of asking for help from testers: A) None: B)1-2 time; C)3-4 times; D) 5 times or moreWhat do you like the best about this design?
What do you think should be improved? Why?
Is it easy for you to complete the task? If not, what made you stressful?(1: Very Difficult; 5: Very Easy)Is it easy to learn if instructed?
Anything caused confusion?
Are you satisfied with your experience while completing the task? Why?
(1: Very Dissatisfied; 5: Very Satisfied)
Any missing feature that you can think of?
Any comments from observation
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User 1 Tiffany11/7ExpertExpert A000AThis enhaces my online shopping experiences.More tagged items.5YesNone5. This was easyStill want a shopping cart to add items directlyMy user is too excited for this feature.
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User 2Bo11/7MediumExpert Pass000NoneHyperlink are always easy to use, convenient, time saving.How do I get back to previous step? "Exit" button and HELP "?" icon maybe. I dont want to be controled by the technology. 4YesNone4Back arrow, Help iconHe was a bit stressful to find out that himself was stuck on the page and couldnt go back.
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User 3Hang11/8ExpertExpert A0001Nonewhy need to double tap to the shopping site in the warning interface4Yesdouble tap to the shopping list3Back to Instagram interface in warning interfaceComplain about the limitation of operation.
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User 4Andrew11/8MediumAdvancedPass0000Saved me time of having to look up the site on my ownHow to cancel if they dont want to go to that external store's website5YesNone4NopeThey liked this feature and thought it was failry easy and convenient
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User 5Rosario11/9mediumExpert Pass0001experience was funHelp popup, larger interface3Yesnone3help popup, sizes, costshe had dificulty reading the interface. Content size too small?
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Task 4: Purchase the item from the shopping site
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Task 4: Purchase the item from the shopping site



Note TakerDateUser’s knowledge and skill level on Instagram:User’s knowledge and skill level on online shoppingTask Results: A) Pass; B) Failure: C) Rejection# of Errors# of Usability Error (e.g., slips, mistakes, user interface programs) # of Test Errors (e.g., prototype or product bugs, scenario errors, test material errors or omissions)# of times of asking for help from testers: A) None: B)1-2 time; C)3-4 times; D) 5 times or moreWhat do you like the best about this design?
What do you think should be improved? Why?
Is it easy for you to complete the task? If not, what made you stressful?(1: Very Difficult; 5: Very Easy)Is it easy to learn if instructed?
Anything caused confusion?
Are you satisfied with your experience while completing the task? Why?
(1: Very Dissatisfied; 5: Very Satisfied)
Any missing feature that you can think of?
Any comments from observation
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User 1 Tiffany11/7ExpertExpertA1Didnt get the purpose of the warning queestion00Im indifferent because Im leaving Instagram.Not leave the site.5YesWondered why did she have to leave the app.2Dont leave Instagram.Leaving Instagram really irritated my user, they want to do everything from Instagram.
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User 2Bo11/7MediumExpertPass000NoneNothing special.Mobile interface shouldnt be the same as website. Website interface here on the phote looks weird and too large and dense to see clearly on the phone. 4YesNope4Should be mobile interface instead of a desktop website. "Back" option. Maybe more detialed design to show reliability of this shopping site (font, color, icon, etc.)He was a bit stressful while trying to see the text and pic on the shopping shite.
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User 3Hang11/8ExpertExpertpass000NoneNoneNone5YesNope4NothingShopping process as usual,nothing special.
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User 4Andrew11/8MediumAdvancedPass000NoneIt was easy to understandNothing5YesNo5Nothing. Liked it as isHad no problem with this task, did it very quickly
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User 5Rosario11/9MediumExpertPass000NonecontemporaryToo Busy4YesWhat needed to be done first2Mobile too smallFelt she needed to call in order for privacy issues. Also asked for coupon code.
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Task 5 Get back to Instagram after they are done shopping on the shopping site
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Task 5 Get back to Instagram after they are done shopping on the shopping siteNote TakerDateUser’s knowledge and skill level on Instagram:User’s knowledge and skill level on online shoppingTask Results: A) Pass; B) Failure: C) Rejection# of Errors# of Usability Error (e.g., slips, mistakes, user interface programs) # of Test Errors (e.g., prototype or product bugs, scenario errors, test material errors or omissions)# of times of asking for help from testers: A) None: B)1-2 time; C)3-4 times; D) 5 times or moreWhat do you like the best about this design?
What do you think should be improved? Why?
Is it easy for you to complete the task? If not, what made you stressful?(1: Very Difficult; 5: Very Easy)Is it easy to learn if instructed?
Anything caused confusion?
Are you satisfied with your experience while completing the task? Why?
(1: Very Dissatisfied; 5: Very Satisfied)
Any missing feature that you can think of?
Any comments from observation
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User 1 Tiffany11/7ExpertExpertA000AThat I dont have to hit my home key. Reaccess InstagramIt would be nice to go back to the picture I was last viewing.5YesNo4, nothing too special.No.She spent alot of time thinking about things that could be added but didnt mention anything but the wishlist.
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User 2Bo11/7MediumExpert00000Provide options to continue shopping or go back to Instagram Interface design is too simple, like write on a white paper. 5YesNo2 (not enjoyable expereince while looking at this super simple "Thank you for your purchase!" page.A well filled interface designHe shaked his head a bit as soon as he saw the "Thank you for your purchase!" page, and said, "this cannot be called design".
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User 3Hang11/8ExpertExpertPass0000 Easy and fastCould show the order summary in the finish interface.5YesNo5Should be well-designed,but it's well-functional.Nothing special
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User 4Andrew11/8MediumAdvanced Pass0000Nice and simpleMaybe add some breadcrumbs so they can see where they were before4YesNope4. It was your typical shopping experiencenopeThought that we could add a swipe feture where they could swipe to the side of the screen to go back
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User 5Rosario11/9MediumAdvanced Pass0000convienienceAuto redirect instead of having to push a button4YesNo2. Experiene too newMore help, larger contentShe wanted to know when she could shop on the app and to make sure older folks could see the content better.
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