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Digital Careers At-A-Glance
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A tool to compare and contrast career paths - scroll down and across
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Career PathUX DesignProject ManagementProduct ManagementCustomer SuccessDigital MarketingData AnalystETL DeveloperIT SupportCybersecuritySoftware DeveloperBusiness AnalystMachine Learning
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What you’ll doYou’ll be responsible for helping design the company’s digital brandYou’ll be responsible for making sure projects run on time, on budget & to the customer’s satisfaction.You'll be responsible for bringing new products, websites, services to lifeYou’ll support customers with the use of a piece of software or system & help a business grow its marketYou’ll be responsible for attracting attention to a company’s product or services in the digital spaceYou’ll use data to answer business questions & solve business problemsYou’ll be responsible for the flow of information across the businessYou’ll be responsible for technical support of hardware & softwareYou’ll be responsible for protecting the organization from virtual thieves & criminalsYou’ll be responsible for builing websites and apps, and integrating them within a networkYou'll be the 'translator' between the business and technology needs of a companyYou'll 'teach' machines by feeding the data
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Consider this path if you likevisual design, colors, art, fashionplanning events & activitiesworking with people, planning, businessworking with people, coaching, teachingsocial media, writingnumbers, problem solving, working alonenumbers, coding, learning new technologiesphones, games, helping people, fixing things that are brokenpuzzles, tricks, taking things apart to understand how they work, protecting others from harmdesign, languages, codingworking with people, problem solvingproblem solving, numbers, machines
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You’ll likely be part ofMarketing or technology team, and you'll work with both groupsA technology team if you are managing a technical project, but you could also be in a business unitBusiness TeamThe customer support team, sales or marketing teamMarketing or technology team, and you'll work with both groupsBusiness teamTechnical teamTechnical teamTechnical teamTechnical teamYou'll be working across business and technology teamsData team
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You’ll need to know your way aroundBasic design & layout tools, like MS Powerpoint, Paint, Sketch, Adobe Photoshop, Invision, CanvaMS Word/Excel/PowerPoint, & tools like MS Project, Asana, Basecamp, Monday, Zoho ProjectsProject Management Tools like Gantt, AhaMS Word/PowerPoint, Google Suite, Email, Customer Relationship Management Systems like SalesforceSocial media & collaboration tools, like Instagram, TikTok, YouTube, EmailA spreadsheet - Microsoft Excel/Google SheetsA spreadsheet - Microsoft Excel/Google SheetsYour computer’s operating systemYour computer’s operating systemCodingMS Word/Excel/PowerPoint, & tools like MS ProjectProgramming languages, Python, spreadsheets,
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Professional Skills you’ll use everydayCommunication, storytelling

Asking questions, doing research
Organization

Attention to detail

Communication - written, oral

Collaboration
Organization

Attention to detail

Communication - written, oral

Collaboration
Communication

Listening, Empathy

Teaching/Coaching Skills
Communication - especially. writing

Project management

Data analytics
Attention to detail

Communication - especially presenting information with data
Attention to detail

Communication - especially presenting information with data
Problem Solving

Communication
Problem Solving

Knowing how to learn (keeping up with threats)

Communication - including oral, written
Problem Solving

Attention to detail

Teamwork and communication skills
Organization

Attention to detail

Communication - written, oral

Collaboration
Attention to detail

Communication - especially presenting information with data
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Digital Skills that are essentialWireframing, PrototypingProject planning tools

Communications/collaboration tools like email, Dropbox, Zoom
Project planning tools

Communications/collaboration tools like email, Dropbox, Zoom, Gantt
Project planning tools

Communications/collaboration tools like email, Dropbox, Zoom
User Research

Graphic design e.g. Canva, Photoshop

Social media platforms
Data entry

Data visualization

Programming languages

Math esp. stats and probability
Data entry, data visualization

Programming languages

Math esp. stats and probability
Operating Systems

Networking
Combination of:
Networking/IT

Scripting/Coding

Knowledge of System Vulnerabilities, ethical hacking
Javascript, HTML

Graphic design

Project Planning Tools

Computer Operating Systems

Math esp. stats and probability
Data entry, data visualization

Programming languages

Math esp. stats and probability
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Occupational Tools you’ll learn to use learn on the jobAdobe XD- Photoshop Illustrator/Indesign

Sketch

Figma
Organizational tools like MS Project, Asana, JIRA, Trello

Communications tools like Webex, Zoom, Microsoft Teams

Planning tools like Timelines, Gantt Charts, Kanban Boards
Organization Tools like Gantt, Aha, etc.Software as a Service (SAAS) platforms like zendesk, hubspot, zoho

Customer Relations Management (CRM) software like Salesforce
Graphic design e.g. Canva, Photoshop

Social media platforms

Data analysis tools
Microsoft Excel

Tableau or Looker (data visualization)

Programming - ex: Structured Query Language (SQL), Python, R
Microsoft Excel

Talend, Formica

Structured Query Language (SQL)

Python, R
Technical Support

System Administration

IT Security
Linux

Program language like Python, Java

Detection tools like Nmap, Wireshark, John the Ripper


Program languages like Python, Java, Ruby, PHP, C++

Structured Query Language (SQL)
Agile frameworks and tools like Scrum, KanbanMicrosoft Excel

Tableau or Looker (data visualization)

Programming - ex: Structured Query Language (SQL), Python, R
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Relevant Industry CertificationsAdobe XD, Google UX DesignPMP (Project Management Professional), DASM (Disciplined Agile Scrum Master)Product Management certificationsSalesforce administratorGoogle Fundamentals of Digital Marketing

Facebook Digital Marketing
SQL, Data+, Certified Analytics ProfessionalTalend, SQL, AirbyteCompTIA A+, Google IT SupportCySA+. CCNA, CISSPN/AInternational Institute of Business Analytics and Project Management Institute certificationsPython, C+
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Entry Level Job TitlesJunior/Associate UX DesignerProject CoordinatorAssociate Product ManagerCustomer Success Manager,
Client Services Manager
Junior Marketing Associate, Social Media ManagerJunior Data AnalystJunior ETL DeveloperHelp desk technicianCybersecurity AnalystJunior Web Designer, Junior Software DeveloperJunior Business Analyst, Product AnalystAI Tester
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What your next job could beUX Designer, UX ResearcherProject ManagerSenior Product Manager, Product OfficerTraining ManagerMarketing ManagerFinancial Analyst, Data Visualization Specialist,, ETL DeveloperData Architect, Database AdministratorSystem Analyst
Network Engineer
Penetration Tester, Ethical HackerSoftware Engineer, Software Architect, RPA DeveloperOperations Analyst, Systems Analyst, Product ManagerData Analyst, Prompt Engineer
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Job Outlook8% growth per year.
Average Salary Range: $54k - $109k
11% growth per year.
Average Salary Range: $54k - $159k
9% growth per year. Average Salary Range: $46k - $98k30% growth per year.
Average Salary Range: $36k - $49k
8% growth per year.
Average Salary Range: $37k - $128k
11% growth per year
Average Salary Range: $59k - $167k
11% growth per year.
Average Salary Range: $33k - $66k
15% growth per year.
Average Salary Range: $49k - $62k
National shortage - 40% of jobs are unfilled. Average salary range: $45K - $152k23% growth per year . Average Salary Range: $64K - $168k11% growth per year.
Average Salary Range: $45k - $93k
36% growth per year.
Salary can be $160k or more
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