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Objective 1:Double Paid ConversionNotes
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Objective 2:Entire Brand Revamp
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Objective 3:BFCM Listed on 100 Roundup Posts
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S NoTask [December]Deadline
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1Expose premium feature in-app explaining the benefit as a tooltip - tweak and optimize conversionDec 12 to Dec 14
Have you communicated this to your dev team? If not, tell them ASAP so they work on it and if possible release it before 14th. As you only have half month to get more sales then.
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2Run FB-Group exclusive discount - Use admin’s affiliate link for promoDec 12 to Dec 14
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3Cross promote all 3 plugins in-appDec 20 to Dec 21
Again, devs will be involved. Ask if they can do it in the above release itself. You will have to create small snippets explaining the product. Probably even attach a 10% OFF coupon and some urgency to it.
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4Ask bloggers to join our affiliate programDec 8 to Dec 12
Think how we can assist them. What if we create emails/blogs explaining IG and all they do it publish it and send it to their audience? And get commission for all sales coming out of it.
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5Reach out to YouTubers to promote our plugin - We can offer a unique discount for their subscribersDec 8 to Dec 9Is this list ready?
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6Reach out to relevant course instructors to add our plugin to their tutorial - WordPress / WooCommerce niche vloggersDec 8 to Dec 9Is this list ready?
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7Check which page gets the maximum traffic and optimize it for conversionsDec 8 to Dec 12 [Stephy & me]
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8Add keywords to all existing blog postDec 12 to Dec 16 [Stephy & me]
Satish you can help pick the kw let Stephy take care of kw insertion
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9Publish 10 blog posts with targeted keywordsDec 8 to Dec 30 [writers & me]
Sathish why are you involved in this? Stephy can take care of publishing.
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106 landing pages [Outline]Dec 12 to Dec 16
Outline and also copy for a few atleast
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Objective 1:Double Paid Conversion | From 29k USD to 60k USD Suggestions
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Action Plan
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1Experiment with in-app selling. Create Go-Pro section with discounts for IG Engage & IG Collect
Keep track of such human errors and revert asap. What are the number of downloads on WP repo for all 3 plugins. That might be another reason for lesser converts to pro plans. Change readme where the conversions are low.
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2Expose premium feature in-app explaining the benefit as a tooltip - tweak and optimize conversionMake sure you track the clicks and converts from this.
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3Run FB-Group exclusive discount - Use admin's affiliate link for promo
Start contacting ASAP. Use Express to send outreach email to FB groups and then based on who reaches out take it forward one-on-one. You can also reach out via FB messenger (Or ask Stephy to reach out)
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4Reach out to mid-range bloggers to conduct a giveaway on their blog and offer discounts to their audiencesIs this list ready?
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5Cross promote all 3 plugins in-app
Quick thing to do. Don't know about ROI though. Spend less time on it.
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62 worthy theme vendor partnerships to add our plugin as recommended plugin when importing theme demo content
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7Create an affiliate tab section within the plugin to get our refer-and-earn program to yield some traction
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8Connect with agencies and hosting companies to sell Agency licenses
This could be a good fit for ES and IG. Try to strike a partnerhsip with mid range guys rather than big guys
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9Reach out to YouTubers to promote our plugin - We can offer a unique discount for their subscribersReached out to 38 YouTubers | Received one response to fill their collaboration form
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10Reach out to relevant course instructors to add our plugin to their tutorial - WordPress / WooCommerce niche vloggers
Could be high ROI. Think how to attract them. Show them value for their community and then talk about affiliate commission.
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11Analyze the market and introduce a new premium feature [Coordinate with tech team]
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12Check which page gets the maximum traffic and optimize it for conversions
Do this right away.
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Objective 2:Entire Brand Revamp
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Action Plan
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1Replace doc & blog mentioning old plugin name with the new plugin nameDoc completed
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2Add keywords to all existing blog postKeywords were scraped | execution yet to be initiated by Stephy
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3Publish 10 blog posts with targeted keywords - Assign to freelancersTopic research is ongoing
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4Publish 6 landing pages [Outline]
Pick priority base don KW volume
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5WordPress repository name changes + readme modificationsPlugin name changed | Readme yet to be initiated
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Objective 3:BFCM Listed on 100 Roundup Posts | + Grab at least 25 potential affiliates | +50k USD during Nov & Dec
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Action Plan
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1Outreach to list our deals to at least 200 bloggersOutreached to 100 leads | Got listed on 31 roundups
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2Collect neighbors' BFCM deal via Google Form and update our round-upReceived 14 leads and we added them to our roundup
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3Ask bloggers to join our affiliate program
Outreach approach
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4We can provide additional exclusive discount coupon to Tier 1 WP/Woo niche blogs
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5Ask vloggers to cover our deal on their channelReached out to 38 YouTubers | Received one response to fill their collaboration form
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6Ask bloggers to send solo email mentioning our deal [We can provide extra exclusive discount coupon]
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7Reserve at least 10 slot for future guest posts and co-marketing activitiesCurating the list of marketing tickets and leads who shown interest to collaborate with us
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8Create pre BFCM offer to help bloggers and store owners utilize our plugin during seasonal sale
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9Send newsletter promoSent 4 newsletters | No sales from affiliate
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10Create 2 BFCM blog postBlog 1 | Blog 2
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Green - Completed
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Yellow - On Progress
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Violet - Upcoming tasks
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Red - Dropped
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